Head of Content and Education

About PhonePe Group: 

PhonePe is India’s leading digital payments company with 50 crore (500 Million) registered users and 3.7 crore (37 Million) merchants covering over 99% of the postal codes across India. On the back of its leadership in digital payments, PhonePe has expanded into financial services (Insurance, Mutual Funds, Stock Broking, and Lending) as well as adjacent tech-enabled businesses such as Pincode for hyperlocal shopping and Indus App Store which is India's first localized App Store. The PhonePe Group is a portfolio of businesses aligned with the company's vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.

Culture

At PhonePe, we take extra care to make sure you give your best at work, Everyday! And creating the right  environment for you is just one of the things we do. We empower people and trust them to do the right  thing. Here, you own your work from start to finish, right from day one. Being enthusiastic about tech is a  big part of being at PhonePe. If you like building technology that impacts millions, ideating with some of  the best minds in the country and executing on your dreams with purpose and speed, join us!

PhonePe is India’s leading digital payments platform with 400 million registered users and 32 million registered Merchants. Using PhonePe, users can send and receive money, recharge mobile, DTH, and data cards, pay at stores, make utility payments, buy gold, and make investments. PhonePe went live for customers in August 2016 and was the first non-banking UPI app, and offered money transfers to individuals and merchants, recharges, and bill payments to begin with. In 2017, PhonePe forayed into financial services with the launch of digital gold, providing users with a safe and convenient option to buy 24-karat gold securely on its platform. PhonePe has since launched Mutual Funds and Insurance products like tax-saving funds, liquid funds, international travel insurance, and Corona Care, a dedicated insurance product for the COVID-19 pandemic, among others.

At PhonePe, we take extra care to make sure you give your best at work, every day! And creating the right environment for you is just one of the things we do. We empower people and trust them to do the right thing. Here, you own your work from start to finish, right from day one. Being enthusiastic about technology is a big part of being at PhonePe. Share. Market is the stock broking initiative launched by PhonePe in 2023. It is an online investment & trading app where users can explore and invest in stocks, ETFs, WealthBaskets, Mutual Funds, Derivatives and more. Share. The market is here to revolutionize how India invests in the share market. We focus on intelligent investing, thereby enabling our customers to make informed decisions using technology-driven tools, enhancing their awareness through education-focused rich content, and ever ever-evolving product landscape 

Role Overview
We are seeking a dynamic and experienced Head of Content and Education to lead our content strategy and educational initiatives. This individual will play a pivotal role in shaping the narrative of Share.Market, working closely with various teams including Growth, Research, Product, Public Relations, Compliance, etc. The ideal candidate will have deep expertise in finance, a flair for content creation, and the ability to translate complex financial concepts into engaging and accessible content across multiple channels. 

Key Responsibilities Content Strategy and Development:
● Develop and execute a comprehensive content strategy that aligns with the company's business goals and enhances the firm’s brand presence
● Create and curate high-quality content across various platforms, including blogs, newsletters, social media, webinars, videos, and educational modules
● Identify trending topics and emerging themes in finance and the stock market to keep content relevant and timely

Educational Initiatives:
● Develop educational materials, such as e-books, online courses, and video tutorials, to support investor education 
● Produce in-depth research, write scripts for videos, and market analyses that provide actionable insights
● Impart finance-based training to internal teams like customer success, QA, engineers, etc, for their better understanding and functionality

Collaboration and Coordination:
● Work closely with the research team to ensure content is data-driven and reflects the latest market trends and insights
● Partner with the product team to understand existing and upcoming features and hence create content that markets them
● Liaise with compliance to ensure all content adheres to regulatory guidelines and standards
● Collaborate with the PR team to promote content and educational initiatives through various media outlets

Content Creation and Editing:
● Lead content creation efforts, including writing, editing, and producing written, visual, and video content
● Oversee the design and production of videos, infographics, and other multimedia content that enhances user engagement
● Ensure all content is consistent with the company’s brand voice, tone, and style

Market Monitoring and Analysis:
● Stay abreast of developments in the Indian stock market and global financial markets, using this knowledge to inform content and educational strategies 
● Analyze financial news and market data to provide timely and insightful commentary across Sharedotmarket’s platforms

Team Leadership:
● Manage a team of content creators, designers, and video editors, providing mentorship and guidance to drive quality and innovation
● Foster a culture of continuous learning and improvement within the content and education team

Key Requirements
● 8+ years of experience in content creation, financial education, or a related field within the finance industry
● In-depth knowledge of finance, particularly in areas like equity research, personal finance, and market analysis
● Strong writing, editing, and storytelling skills, with the ability to simplify complex financial concepts
● Proficiency in multimedia content creation, including text-based, video production and graphic design
● Ability to collaborate cross-functionally and work with diverse teams to achieve business objectives
● Up-to-date with financial markets, regulatory changes, and industry trends, particularly in the Indian context
● Excellent leadership and project management skills
● CFA Charterholder / Level 3 candidate or MBA from a Tier-1 College in India

PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)

• Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
• Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System
• Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
• Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy
• Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment 
• Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy

Working at PhonePe is a rewarding experience! Great people, a work environment that thrives on creativity, the opportunity to take on roles beyond a defined job description are just some of the reasons you should work with us. Read more about PhonePe on our blog.

Life at PhonePe

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