Junior Research Analyst
Job Summary
Job Description
As a Junior Research Analyst at Nielsen, you'll collaborate on diverse research projects utilizing various methodologies (brand lift, opportunity to see, digital tagging). Responsibilities include client communication, survey design and testing, data management (sample collection, quality checks, processing in Decipher), analysis, reporting (with actionable insights), and presentation to clients. You'll work with a team across global markets and industries, contributing to impactful research that shapes client strategies. The role requires strong analytical, communication, and time-management skills.
Must have:
- 1-2 years' experience in market research
- Strong analytical and numerical skills
- Excellent communication and presentation skills
- Proficiency in data analysis tools (Excel, PowerPoint)
- Experience with online survey platforms
Good to have:
- Experience with Google Suite
- Experience with Decipher
3 skills required
Job Details
Why Nielsen?
AUDIENCE IS EVERYTHING™ Operating in over 100 countries, Nielsen is a market leader when it comes to measurement, information and insights within the Media industry. Being the trusted partner to many advertisers, agencies and media owners - we pride ourselves on integrity, accuracy and quality to ensure our clients are making informed decisions to optimize their growth.
About the team :
The research team sits within Nielsen’s ‘Research & Analytics’ pillar and works across many global markets and a wide variety of industries. The team works closely with clients to deliver fresh learnings and actionable research to shape future campaigns, marketing plans, creative ideas and business strategies. Expect to be working with key clients such as Google, Twitter, Facebook, PayPal, Spotify, Mars, Unilever, LinkedIn, Sky and many more.
What will you be doing?
We are looking for a Research Analyst who will be responsible for working on multiple projects across a range of methodologies with support from other senior researchers in the team. You will also be involved in collaborating with team members.
Key responsibilities can include:
- Maintaining close daily communication with clients and stakeholders-
- Working across a wide range of research methodologies such as brand lift, opportunity to see and digital tagging-
- Designing online surveys with the help of senior researchers to cover all key research objectives
- Thorough testing of online survey links
- Managing sample collection, setting representative quotas and quality checking raw survey data-
- Processing data in an online survey platform (Decipher), coding and weighting of data and creating tabulations
- Analyzing data sets
- Charting reports that have a focus on providing actionable insights-
- Presenting findings back to clients in a clear, concise and engaging manner.
Who we are looking for :
- A self-starter with 1-2 years of primary research, insights or data analytics experience from within the media/advertising industry, either client or agency side
- Be highly numerate and have an analytical mindset, with a genuine passion for research
- A confident communicator who is able to present to internal and external stakeholders
- Be a team player
- Have strong time management and project management skills-
- Attention to detail, especially for testing survey links and reviewing raw survey data
- Literate and proficient in PowerPoint and Excel, Google Suite is a plus
Diversity
Here at Nielsen, we believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Nielsen is proud to be an Equal Opportunity Employer. We welcome applications from people that are excited to work for us, regardless of their background - so please get in touch!
Nielsen provides equal employment opportunities to applicants and employees without regard to any protected characteristics under local law.
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