Marketing Automation Specialist

1 Month ago • 2-4 Years

Job Summary

Job Description

The Marketing Automation Specialist will design, implement, and optimize marketing automation campaigns using platforms like Braze, MoEngage, and CleverTap. They will monitor web analytics, track campaign performance, and use marketing analytics to derive insights. Responsibilities include building and executing campaigns, setting up A/B tests, ensuring quality assurance, compiling reports, and collaborating with cross-functional teams. The ideal candidate is detail-oriented and data-driven, focusing on enhancing marketing strategies and business outcomes.
Must have:
  • Experience with Braze, MoEngage, and CleverTap
  • Knowledge of marketing concepts: segmentation, targeting
  • Proficiency with Excel/Google Sheets for data handling
  • Bachelor’s or Master’s degree in Marketing or related field
Good to have:
  • Familiarity with HTML, CSS, SQL or Python.
  • Experience with Salesforce Marketing Cloud or Adobe Campaign.

Job Details

Agency :

PivotRoots

Job Description :

PivotRoots, a Havas Company, is seeking a dynamic Marketing Automation Specialist with 2–4 years of experience to join our growing team. In this role, you will play a key part in designing, implementing, and optimizing marketing automation campaigns that drive lead generation, customer engagement, and revenue growth. You will work closely with cross-functional teams to monitor web analytics, track campaign performance, and use marketing analytics tools to derive actionable insights. The ideal candidate is detail-oriented, data-driven, and passionate about leveraging automation to enhance marketing strategies and business outcomes.

Responsibilities

  • Build, develop, and execute marketing promotional and editorial campaigns using Braze, MoEngage, CleverTap (experience in these platforms is a must).

  • Assist in setting up A/B tests or control group tests, monitor performance, document learnings, and apply insights to future campaigns.

  • Support the quality assurance (QA) process for email marketing, push notifications, and in-app messaging to ensure flawless execution.

  • Compile campaign data and contribute to weekly and monthly reports, providing insights and recommendations for improvements.

  • Collaborate with cross-functional teams to contribute ideas, assist in preparing proposals, oversee parts of the production process, and support campaign delivery.

Required Candidate profile

  • Hands-on experience with Braze, MoEngage, CleverTap; experience with Salesforce Marketing Cloud or Adobe Campaign is a plus.

  • Basic knowledge of marketing concepts such as segmentation, targeting, personalization, and campaign analytics.

  • Some familiarity with HTML, CSS, and comfort working with SQL or Python is appreciated.

  • Proficiency with Microsoft Office or Google Workspace, especially Excel/Google Sheets for data handling.

  • Strong curiosity and eagerness to learn about marketing technology and automation tools.

  • Excellent attention to detail, organizational skills, and a proactive attitude.

Qualifications & Languages

  • Bachelor’s or Master’s degree in Marketing, Mathematics/Statistics or Engineering field

  • Languages: English (Intermediate)

Previous experience & Industry background

  • 2-4 years of experience in data analysis

  • Media, Data, Adtech, MarTech, Brand, Consultancy

Soft skills & Competencies

  • Analytics

  • Marketing technologies

  • Digital marketing

  • Data analysis

  • Data modeling

  • Analytical

  • Communication

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.

Contract Type :

Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.

Similar Jobs

CyberArk - Team Leader, Engineering

CyberArk

India (On-Site)
3 Weeks ago
Nagarro - Senior Staff Engineer, Java

Nagarro

Riyadh, Riyadh Province, Saudi Arabia (On-Site)
7 Months ago
Internet Brands - Advertising Account Specialist

Internet Brands

Los Angeles, California, United States (On-Site)
1 Month ago
WebFX - Jr. Facebook Ads Specialist

WebFX

Harrisburg, Pennsylvania, United States (On-Site)
7 Months ago
GIANTS Software - PHP Developer - Working Student

GIANTS Software

Erlangen, Bavaria, Germany (On-Site)
3 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Gallagher - Web Content Editor

Gallagher

Bengaluru, Karnataka, India (On-Site)
10 Months ago
WebFX - Jr. UX Designer

WebFX

Harrisburg, Pennsylvania, United States (On-Site)
7 Months ago
PwC - IN-Senior Associate_ Python Developers _Advisory Corporate_ Bangalore

PwC

Bengaluru, Karnataka, India (On-Site)
7 Months ago
bytro studios - Lead DevOps Engineer

bytro studios

Hamburg, Hamburg, Germany (Hybrid)
2 Months ago
Synechron - Senior Angular Developer

Synechron

Bengaluru, Karnataka, India (On-Site)
1 Month ago
design works gaming - QA Technician - Game Tester

design works gaming

Scottsdale, Arizona, United States (Hybrid)
1 Month ago
The Walt Disney Company - Senior Software Engineer, Ad Platforms

The Walt Disney Company

Washington, United States (On-Site)
1 Month ago
WebFX - Jr. Marketing Analytics Specialist - Account Manager

WebFX

Harrisburg, Pennsylvania, United States (On-Site)
6 Months ago
Recruitrix - Full Stack Developer

Recruitrix

Bathinda, Punjab, India (On-Site)
3 Years ago
Hogarth - Senior Graphic Production Artist

Hogarth

Sunnyvale, California, United States (Hybrid)
3 Weeks ago

Get notifed when new similar jobs are uploaded

Jobs in Gurugram, India

Seedify - Backend Engineer

Seedify

India (Remote)
7 Months ago
Miratech - Senior Automation Testing Engineer (Python)

Miratech

Bengaluru, Karnataka, India (On-Site)
2 Weeks ago
Synechron - AppDynamics Subject Matter Expert (SME)

Synechron

Pune, Maharashtra, India (On-Site)
3 Weeks ago
Cyara - Technical Lead - Full Stack - C#, .Net, ReactJS

Cyara

Hyderabad, Telangana, India (Hybrid)
2 Months ago
Netomi - SDET

Netomi

Gurugram, India (Remote)
5 Months ago
PhonePe - Associate Manager - Compliance (Share.Market)

PhonePe

Bengaluru, Karnataka, India (On-Site)
2 Weeks ago
Eccentric - Manager - HRBP

Eccentric

Mumbai, Maharashtra, India (On-Site)
1 Month ago
Alp Consulting  - CATIA V5, V6, CAA. C++, CATIA Customization

Alp Consulting

Karnataka, India (On-Site)
1 Year ago
GreenWave™ Radios - Tech Lead, Design Verification

GreenWave™ Radios

Bengaluru, Karnataka, India (On-Site)
8 Months ago
Siemens - Gen AI engineer

Siemens

Bengaluru, Karnataka, India (On-Site)
3 Weeks ago

Get notifed when new similar jobs are uploaded

Similar Category Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

About The Company

Founded in 1835 by Charles-Louis Havas, Havas is one of the world’s largest global communications groups, with more than 23,000 people in over 100 countries sharing one single mission: to make a meaningful difference to brands, businesses, and people. Havas has developed a fully integrated model covering all communications activities. The teams of the three business units, Creative, Media and Health & You, work together with agility and in perfect synergy to offer clients tailor-made, meaningful, innovative andentertainment-orientedsolutions that support them in their positive transformation.

Melbourne, Victoria, Australia (Hybrid)

Selangor, Malaysia (Hybrid)

New York, United States (Hybrid)

Puteaux, Île-de-France, France (On-Site)

Puteaux, Île-de-France, France (Hybrid)

Lima, Callao Region, Peru (Hybrid)

Puteaux, Île-de-France, France (On-Site)

Lima, Callao Region, Peru (Hybrid)

Milan, Lombardy, Italy (Hybrid)

Rio De Janeiro, Brazil (Hybrid)

View All Jobs

Get notified when new jobs are added by Pivotroots

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug