Marketing Specialist for Animation
Job Description
- Develop & implement marketing strategies
- Collaborate with cross-functional teams
- Ensure brand consistency across regions
- Manage marketing budget & performance
- Fluent in English and Spanish
- 3-5 years experience in entertainment marketing
Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
The Job:
The Marketing Specialist will be in charge of developing and executing marketing strategies & plans for our adult animation offerings. This position requires a dynamic individual with a strong background in marketing, particularly in the entertainment & animation sector, who can effectively collaborate across teams and ensure the brand's integrity and consistency across regions.
Key Responsibilities:
• Develop and implement comprehensive marketing strategies and plans working coordinately with go-to-market teams.
• Work closely wih cross-functional teams, including Content, Creative Services, Social Media, Consumer Products, Ad-Sales, and Communications, maximizing our brand and message expansion.
• Safeguard the brand's integrity by overseeing its implementation across all regional initiatives, ensuring consistency with global standards.
• Act as the key contact point for global teams, facilitating effective communication and collaboration to align regional efforts with global strategies.
• Manage the marketing budget effectively, making informed investment decisions to maximize ROI.
• Analyze performance metrics, adjusting strategies and plans based on KPI reviews to drive optimal results.
• Oversee the strategy for regional owned and operated media channels, ensuring alignment with overall marketing objectives.
Qualifications:
• Fluent in English and Spanish.
• 3-5 years of proven experience in marketing within the entertainment industry, with a focus on adult animation preferred.
• Excellent organizational skills
• Strong strategic thinking abilities and a creative approach to problem-solving.
• Excellent interpersonal and communication skills, capable of building relationships across diverse teams.
• Ability to manage multiple projects simultaneously and work effectively in a fast-paced environment.
• Proficiency in budget management and performance analysis
• Excellent verbal and written skills in both Spanish and English
How We Get Things Done…
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, union status, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our for instructions to submit your request.
