About the job

Summary_{By Outscal}

Experienced Digital Marketing professional with a proven track record of running successful campaigns in the ASEAN market. Must have expertise in HubSpot/Marketo/Salesforce, Facebook and LinkedIn Ads. Strong analytical and communication skills are essential.

About the job

Role : Digital Marketing - Campaign Senior Manager
Location : Hyderabad

About Darwinbox:
Darwinbox is Asia's fastest-growing HR technology platform. Brainchild of alumni from world's most distinguished organizations (McKinsey, EY, Google), we are the preferred choice of 850+ global enterprises to manage their 2.2 Million+ employees across 100+ countries.

For three years in a row, we are the fastest growing HCM tech company in the Gartner’s Magic Quadrant for Cloud HCM Suites for enterprises with 1,000+ employees.

Darwinbox's new-age HCM suite competes with local as well as global players in the enterprise technology space (such as SAP, Oracle, and Workday). The firm has acquired notable customers ranging from large conglomerates to unicorn start-ups – Vedanta, Mahindra, Glenmark, Adani Wilmar, Swiggy, DLF, Crisil, CRED, JG Summit Group, Cebu Pacific Air, Nivea, etc.

The vision of Darwinbox to build a world-class product company from Asia and is backed by marquee global investors like Salesforce, Sequoia Capital, and Lightspeed Venture Partners and Microsoft.

Roles And Responsibilities -

Own Inbound channel end-to-end to drive business for the region.

Strategize and execute end-to-end digital campaigns to drive MQLs (Marketing Qualified Lead) and brand engagement.

Work closely with product marketing, experiential marketing and design team to develop and work on integrated campaigns/ABM Campaigns

Own email marketing which includes running one-off and nurture campaigns.

Collaborate with SDRs/BDRs weekly to keep track of performance.

Work closely with content and product marketing team to leverage content-based campaigns for generating top of the funnel engagement.

Running a tight shift on costs to promote better conversion rates.

Work closely with MarkOps and RevOps to understand pipeline creation and track opportunities generated from Inbound.

Collaborate monthly with sales leaders to take input on current campaigns and be on-top of requirements which could come in for the digital team.

Work closely with PR team to drive brand awareness across countries.

Work with third-party vendors to enable demand generation.

Requirements -

Should have experience of running campaigns in the ASEAN market.

6 – 12 years of relevant work experience

Should have a working knowledge of HubSpot / Marketo / Salesforce

Working knowledge of Facebook and LinkedIn Ads

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About The Company

Darwinbox

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Darwinbox is the leading provider of cloud-based Human Resources Management Software (HRMS). Our SaaS platform engages and empowers employees across the entire lifecycle (hire-to-retire) with a smarter, simpler & mobile-first HR Tech experience powered by Artificial Intelligence (AI) and Machine Learning (ML).
📊 Today we serve over 800 organizations and 2.2M employees across 116+ countries including large conglomerates and fast-growing technology like Adani, Kopi Kenangan, MatchMove, Mahindra, Bank BTPN, TVS, Shakey’s, JSW, Nivea, Swiggy, Tokopedia, JG Summit Group, NutriAsia, Indorama and more.
🔹We are the only Asia-origin HCM to have been named as a "Strong Performer" on the Forrester® HCM Wave™ 2023.
🔹We have been recognized as the #1 Customer's Choice HCM by Gartner, globally.
🔹We recently announced a collaboration to redefine the future of work with Microsoft and are focused on co-innovating and delivering solutions to enhance employee experience and organizational agility.
🔹 We are the only youngest and the fastest HCM player to have debuted on Gartner’s Magic Quadrant for 1000+ Employee Enterprises.
🔹 We are the best-rated solution by customers on Gartner’s Peer Insights platform with an average rating of 4.8.
🔹We became a Unicorn in January 2022, a rare feat for an Asian SaaS provider.
🚀 We are set to triple our team across India, Singapore, Kuala Lumpur Jakarta, Manila, Bangkok, UAE, and US offices.