Mobile Media Buyer

5 Months ago • 3 Years + • Campaign Management

Job Summary

Job Description

Growe is seeking a Mobile Media Buyer with 3+ years of experience in paid advertising campaigns, specifically within the gambling niche. Responsibilities include launching Google Ads UAC and Search campaigns, optimizing and scaling ad campaigns, generating creative ideas, conducting A/B testing, analyzing campaign performance and ROI, creating media buying plans, identifying new business opportunities, and testing new traffic sources. Experience with In-App & ASA gambling campaigns, AppsFlyer integration, and analytics tools (Keitaro, Voluum) is crucial. Knowledge of Display, Search, and YouTube traffic for grey niches, along with understanding cloaking tools, is a plus. The ideal candidate will possess strong analytical, communication, and problem-solving skills and align with Growe's core values of teamwork, results-driven approach, and adaptability.
Must have:
  • 3+ years in paid advertising (gambling niche)
  • Google Ads UAC & Search experience (gambling)
  • In-App & ASA gambling campaign experience
  • AppsFlyer integration knowledge
  • Analytics tools (Keitaro, Voluum)
  • A/B testing and optimization skills
Good to have:
  • Display, Search, YouTube traffic for grey niches
  • Cloaking tools experience
  • Knowledge of sports/casino industry
  • Experience with various traffic sources

Job Details

Growe welcomes those who are excited to:
  • Launch Google Ads UAC, Search campaigns for gambling;

  • Plan, set up, optimize and scale new ad campaigns and sources;


  • Generate ideas for new creatives, apps, funnels, and run A/B tests to improve conversion rates;

  • Analyze campaigns, report ROI results and develop strategies for further development;

  • Create monthly/quarterly media buying plans and provide reports;

  • Seek new business opportunities based on acquisition performance;

  • Test new Traffic Sources.

We need your professional experience:
  • 3+ years of experience in running paid advertising campaigns;

  • Significant experience with Google Ads in gambling niche;


  • Significant experience with Google Ads Universal App Campaigns (UAC) in gambling niche;


  • Experience with In-App & ASA gambling Campaigns;

  • Significant experience in setting tasks according to video creatives, research and analysis;

  • Application integration with AppsFlyer;

  • Knowledge of Display, Search, YouTube traffic for grey niches will be a plus;

  • Experience with analytics and tracking tools (Keitaro, Voluum), cloaking tools;

  • Understanding of testing new traffic sources for gray niches;

  • Knowledge of the sports and casino industry will be useful;

  • Willingness to learn new interfaces, technologies, and advertising platforms;

  • Intermediate level of English.

We appreciate if you have those personal features:
  • Ability to think creatively and strategically, identify and solve problems;

  • Attention to detail and ability to multitask effectively under time pressure;

  • Excellent communication skills (verbal, written and presentation).

We are seeking those who align with our core values:
  • GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;

  • DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;

  • BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.

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