Mobile Media Buyer

2 Months ago • 3 Years + • Campaign Management • Undisclosed

About the job

Job Description

Growe is seeking a Mobile Media Buyer with 3+ years of experience in paid advertising campaigns, specifically within the gambling niche. Responsibilities include launching Google Ads UAC and Search campaigns, optimizing and scaling ad campaigns, generating creative ideas, conducting A/B testing, analyzing campaign performance and ROI, creating media buying plans, identifying new business opportunities, and testing new traffic sources. Experience with In-App & ASA gambling campaigns, AppsFlyer integration, and analytics tools (Keitaro, Voluum) is crucial. Knowledge of Display, Search, and YouTube traffic for grey niches, along with understanding cloaking tools, is a plus. The ideal candidate will possess strong analytical, communication, and problem-solving skills and align with Growe's core values of teamwork, results-driven approach, and adaptability.
Must have:
  • 3+ years in paid advertising (gambling niche)
  • Google Ads UAC & Search experience (gambling)
  • In-App & ASA gambling campaign experience
  • AppsFlyer integration knowledge
  • Analytics tools (Keitaro, Voluum)
  • A/B testing and optimization skills
Good to have:
  • Display, Search, YouTube traffic for grey niches
  • Cloaking tools experience
  • Knowledge of sports/casino industry
  • Experience with various traffic sources
Growe welcomes those who are excited to:
  • Launch Google Ads UAC, Search campaigns for gambling;

  • Plan, set up, optimize and scale new ad campaigns and sources;


  • Generate ideas for new creatives, apps, funnels, and run A/B tests to improve conversion rates;

  • Analyze campaigns, report ROI results and develop strategies for further development;

  • Create monthly/quarterly media buying plans and provide reports;

  • Seek new business opportunities based on acquisition performance;

  • Test new Traffic Sources.

We need your professional experience:
  • 3+ years of experience in running paid advertising campaigns;

  • Significant experience with Google Ads in gambling niche;


  • Significant experience with Google Ads Universal App Campaigns (UAC) in gambling niche;


  • Experience with In-App & ASA gambling Campaigns;

  • Significant experience in setting tasks according to video creatives, research and analysis;

  • Application integration with AppsFlyer;

  • Knowledge of Display, Search, YouTube traffic for grey niches will be a plus;

  • Experience with analytics and tracking tools (Keitaro, Voluum), cloaking tools;

  • Understanding of testing new traffic sources for gray niches;

  • Knowledge of the sports and casino industry will be useful;

  • Willingness to learn new interfaces, technologies, and advertising platforms;

  • Intermediate level of English.

We appreciate if you have those personal features:
  • Ability to think creatively and strategically, identify and solve problems;

  • Attention to detail and ability to multitask effectively under time pressure;

  • Excellent communication skills (verbal, written and presentation).

We are seeking those who align with our core values:
  • GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;

  • DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;

  • BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.

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About The Company

Here at Growe, we operate boldly in the iGaming and Entertainment industries, uniting brands worldwide and gathering expertise from diverse markets.


We focus on developing and implementing cutting-edge entertainment technology platforms and payment solutions, propelling assets' expansion and sustainable growth. We dare to unlock potential and seize opportunities, from launching new iGaming brands in Asia, Africa, and Latin America to providing exceptional opportunities to our team players and an extraordinary chance to succeed.


Check out our vacancies and join our growing team of opportunities unlockers.


Let's grow together!

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