Senior Marketing Lead/Manager, Games

46 Minutes ago • 8 Years + • Marketing

About the job

Job Description

As a Senior Marketing Manager, you'll advise and shape go-to-market strategies for games in Tencent's minority studio portfolio. You'll act as a hands-on consultant, driving self-publishing efforts globally (PC/Console). Responsibilities include building strong studio relationships, leveraging player insights to inform strategies, identifying unique selling points, guiding launch campaigns, managing marketing KPIs, pursuing brand partnerships, performing competitive analysis, collaborating with agencies, and providing operational support (team organization, budgets). The focus is on PvP-oriented titles (Extraction Shooter, Survival Open World Crafting, Survival Horror) across all phases from Alpha to post-launch.
Must have:
  • 8+ years experience launching multiplayer PvP titles
  • Experience working with developers
  • Deep understanding of product marketing and publishing
  • Strong communication and project management skills
  • Proactive, hands-on approach
Good to have:
  • Experience with Steam and first-party platform marketing
  • Knowledge of UA, PR, and influencer marketing

About the Hiring Team

Tencent Games’ Venture Lab supports Tencent’s third-party (minority stake) studios, working on a diverse range of titles across various genres. Our mission is to elevate these studios' potential from early development to independence by providing comprehensive advisory services across production, publishing, technology, and more.

What the Role Entails

Tencent Games’ Venture Lab supports Tencent’s third-party (minority stake) studios, working on a broad and diverse range of titles in various genres. Our mission is to elevate these studios’ potential from early development to independence by providing deep advisory services across production, publishing, technology, and more.

About the Role

As a Senior Marketing Manager, you will play a crucial role in advising and shaping the go-to-market strategies for game titles within Tencent's minority studio portfolio. Joining the Venture Lab team, you will act as a hands-on consultant for game development studios, driving and amplifying their self-publishing efforts in global markets on various platforms (PC and Console). Your primary focus will be on providing marketing advisory for new and established PvP-oriented titles across genres such as Extraction Shooter, Survival Open World Crafting, and Survival Horror.

Job Responsibilities

  • Gain Trust: Build strong relationships with studio teams to influence their publishing plans and guide them in driving commercially successful products.
  • Player Insights: Collaborate with consumer and user research, as well as data partners, to develop player insights that inform global strategies and marketing plans.
  • Marketability: Identify precise positioning and amplify the products’ unique selling points (USPs) and messaging to maximize the total addressable market. Support studios in driving acquisition, engagement, and retention through all phases (Alpha, Beta, Early Access, launch, and beyond).
  • Campaigns: Guide game launch campaigns, support studios in achieving marketing KPIs across platforms, and monitor campaign performance.
  • Opportunities: Identify and pursue localized brand partnerships and opportunities based on digital events, holidays, and festivals.
  • Competitive Analysis: Monitor competing games and adjust go-to-market strategies with new content and campaign suggestions.
  • Agency Collaboration: Provide strong recommendations on agencies, monitor their deliverables, and give accurate feedback, aligning these with studio teams.
  • Operational Support: Guide studios on their team organization and marketing budgets, ensuring they have the resources and strategies needed for success.

Who We Look For

  • Education: Bachelor's degree or higher. Excellent spoken and written English.
  • Experience: 8+ years with a successful track record of launching and managing publishing efforts for multiplayer, PvP-oriented titles on PC and console from early development to post-launch. Experience working closely with developers and understanding the alignment of production with marketing needs. A deep understanding of product marketing and broad knowledge of key publishing aspects like UA, PR, influencer marketing will be vital to provide all-rounder advisory.
  • Platform Knowledge: Experience with marketing tactics and up-to-date changes on key platforms, including Steam and first-party platforms.
  • Market Knowledge: Adapt to new strategies and changing landscapes with a passion for and interest in commercially successful and relevant competitors.
  • Approach: Be proactive, approachable, and hands-on. Take ownership and drive urgency, focusing on high-impact work.
  • Communication: Excellent communication skills, able to work with studio teams across different time zones.
  • Project Management: Highly organized, able to prioritize and manage multiple projects effectively.
  • Flexibility: Willingness to travel to support partners in North America, Western Europe, or Asia.

#LI-AW1

Equal Employment Opportunity at Tencent

As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.

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About The Company

Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life of people around the world.


Founded in 1998 with its headquarters in Shenzhen, China, Tencent's guiding principle is to use technology for good. Our communication and social services connect more than one billion people around the world, helping them to keep in touch with friends and family, access transportation, pay for daily necessities, and even be entertained.


Tencent also publishes some of the world's most popular video games and other high-quality digital content, enriching interactive entertainment experiences for people around the globe.


Tencent also offers a range of services such as cloud computing, advertising, FinTech, and other enterprise services to support our clients' digital transformation and business growth.


Tencent has been listed on the Stock Exchange of Hong Kong since 2004.

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