Senior Marketing Lead/Manager, Games

3 Months ago • 8 Years + • Marketing

Job Summary

Job Description

As a Senior Marketing Manager, you'll advise and shape go-to-market strategies for games in Tencent's minority studio portfolio. You'll act as a hands-on consultant, driving self-publishing efforts globally (PC/Console). Responsibilities include building strong studio relationships, leveraging player insights to inform strategies, identifying unique selling points, guiding launch campaigns, managing marketing KPIs, pursuing brand partnerships, performing competitive analysis, collaborating with agencies, and providing operational support (team organization, budgets). The focus is on PvP-oriented titles (Extraction Shooter, Survival Open World Crafting, Survival Horror) across all phases from Alpha to post-launch.
Must have:
  • 8+ years experience launching multiplayer PvP titles
  • Experience working with developers
  • Deep understanding of product marketing and publishing
  • Strong communication and project management skills
  • Proactive, hands-on approach
Good to have:
  • Experience with Steam and first-party platform marketing
  • Knowledge of UA, PR, and influencer marketing

Job Details

About the Hiring Team

Tencent Games’ Venture Lab supports Tencent’s third-party (minority stake) studios, working on a diverse range of titles across various genres. Our mission is to elevate these studios' potential from early development to independence by providing comprehensive advisory services across production, publishing, technology, and more.

What the Role Entails

Tencent Games’ Venture Lab supports Tencent’s third-party (minority stake) studios, working on a broad and diverse range of titles in various genres. Our mission is to elevate these studios’ potential from early development to independence by providing deep advisory services across production, publishing, technology, and more.

About the Role

As a Senior Marketing Manager, you will play a crucial role in advising and shaping the go-to-market strategies for game titles within Tencent's minority studio portfolio. Joining the Venture Lab team, you will act as a hands-on consultant for game development studios, driving and amplifying their self-publishing efforts in global markets on various platforms (PC and Console). Your primary focus will be on providing marketing advisory for new and established PvP-oriented titles across genres such as Extraction Shooter, Survival Open World Crafting, and Survival Horror.

Job Responsibilities

  • Gain Trust: Build strong relationships with studio teams to influence their publishing plans and guide them in driving commercially successful products.
  • Player Insights: Collaborate with consumer and user research, as well as data partners, to develop player insights that inform global strategies and marketing plans.
  • Marketability: Identify precise positioning and amplify the products’ unique selling points (USPs) and messaging to maximize the total addressable market. Support studios in driving acquisition, engagement, and retention through all phases (Alpha, Beta, Early Access, launch, and beyond).
  • Campaigns: Guide game launch campaigns, support studios in achieving marketing KPIs across platforms, and monitor campaign performance.
  • Opportunities: Identify and pursue localized brand partnerships and opportunities based on digital events, holidays, and festivals.
  • Competitive Analysis: Monitor competing games and adjust go-to-market strategies with new content and campaign suggestions.
  • Agency Collaboration: Provide strong recommendations on agencies, monitor their deliverables, and give accurate feedback, aligning these with studio teams.
  • Operational Support: Guide studios on their team organization and marketing budgets, ensuring they have the resources and strategies needed for success.

Who We Look For

  • Education: Bachelor's degree or higher. Excellent spoken and written English.
  • Experience: 8+ years with a successful track record of launching and managing publishing efforts for multiplayer, PvP-oriented titles on PC and console from early development to post-launch. Experience working closely with developers and understanding the alignment of production with marketing needs. A deep understanding of product marketing and broad knowledge of key publishing aspects like UA, PR, influencer marketing will be vital to provide all-rounder advisory.
  • Platform Knowledge: Experience with marketing tactics and up-to-date changes on key platforms, including Steam and first-party platforms.
  • Market Knowledge: Adapt to new strategies and changing landscapes with a passion for and interest in commercially successful and relevant competitors.
  • Approach: Be proactive, approachable, and hands-on. Take ownership and drive urgency, focusing on high-impact work.
  • Communication: Excellent communication skills, able to work with studio teams across different time zones.
  • Project Management: Highly organized, able to prioritize and manage multiple projects effectively.
  • Flexibility: Willingness to travel to support partners in North America, Western Europe, or Asia.

#LI-AW1

Equal Employment Opportunity at Tencent

As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.

Similar Jobs

Cloud Imperium Games - Tools Programmer

Cloud Imperium Games

Manchester, England, United Kingdom (On-Site)
4 Months ago
IGG - Senior Gameplay/System Designer (Mobile Game)

IGG

Vancouver, British Columbia, Canada (On-Site)
5 Months ago
Light Speed Studios - Senior Gameplay Designer

Light Speed Studios

Irvine, California, United States (On-Site)
1 Month ago
Daybreak Game Company LLC - NOC Analyst

Daybreak Game Company LLC

San Diego, California, United States (Hybrid)
2 Months ago
Daybreak Game Company LLC - Creative Director - Darkpaw Games

Daybreak Game Company LLC

San Diego, California, United States (Hybrid)
9 Months ago
Playtika - Influencer Marketing & Content Manager

Playtika

Israel (On-Site)
5 Months ago
Mattel  Inc  - Senior Licensing Associate - Softlines Categories Iberia

Mattel Inc

Barcelona, Catalonia, Spain (On-Site)
4 Months ago
Playrix - UA Marketing Producer

Playrix

Montenegro (Remote)
6 Months ago
Matific - Digital Marketing Manager

Matific

Sydney, New South Wales, Australia (On-Site)
2 Months ago
Nintendo - Brand Ambassador

Nintendo

Los Angeles, California, United States (On-Site)
8 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Wargaming - Senior Game Developer (Unannounced Project)

Wargaming

Vilnius, Vilnius County, Lithuania (Hybrid)
2 Months ago
Double Eleven - Lead Programmer (C++ / Proprietary Engine)

Double Eleven

Middlesbrough, England, United Kingdom (Hybrid)
2 Months ago
Scopely - Principal Content Designer - Unannounced AAA Action RPG

Scopely

United States (Remote)
6 Months ago
Discord - Staff Software Engineer, Machine Learning Platform

Discord

United States (Remote)
3 Months ago
Haptic - Character Artist

Haptic

Sweden (Remote)
3 Months ago
PlayStation Global - Game Systems Designer

PlayStation Global

Los Angeles, California, United States (On-Site)
2 Months ago
Scorewarrior - Backend C++ Developer

Scorewarrior

Limassol, Limassol, Cyprus (On-Site)
11 Months ago
Endless Studios - Senior Gameplay Engineer

Endless Studios

(Remote)
5 Months ago
CD PROJEKT RED - QA Manager

CD PROJEKT RED

Boston, Massachusetts, United States (On-Site)
6 Months ago
Behaviour Interactive - Senior Gameplay Programmer

Behaviour Interactive

Quebec, Canada (Hybrid)
2 Months ago

Get notifed when new similar jobs are uploaded

Jobs in London, England, United Kingdom

Axinous - Senior Sales Engineer - Major Accounts UK

Axinous

United Kingdom (Remote)
2 Months ago
Activision - Weapons and Vehicles Artist

Activision

London, England, United Kingdom (Hybrid)
2 Months ago
Playground Games - Financial Accountant

Playground Games

Royal Leamington Spa, England, United Kingdom (On-Site)
8 Months ago
The Walt Disney Company - CRM Executive

The Walt Disney Company

London, England, United Kingdom (On-Site)
2 Months ago
Kwalee - Machine Learning Engineer

Kwalee

Royal Leamington Spa, England, United Kingdom (On-Site)
1 Month ago
Rockstar Games - QA Tester: Localization - Spanish

Rockstar Games

Lincoln, England, United Kingdom (On-Site)
2 Months ago
Rockstar Games - Frontend Engineer, FiveM (Mid/Senior)

Rockstar Games

London, England, United Kingdom (On-Site)
7 Months ago
Take-Two Interactive - Junior Systems Administrator - Internship

Take-Two Interactive

London, England, United Kingdom (On-Site)
3 Months ago
IO Interactive - Level Designer

IO Interactive

Brighton And Hove, England, United Kingdom (Hybrid)
3 Months ago
Epic Games - International Payroll Manager

Epic Games

London, England, United Kingdom (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Spyke Games - Marketing Artist

Spyke Games

İstanbul, Türkiye (On-Site)
11 Months ago
Gallagher - Web Content Editor

Gallagher

Bengaluru, Karnataka, India (On-Site)
9 Months ago
USE Insider - Senior Digital Designer (Hybrid)

USE Insider

İstanbul, İstanbul, Türkiye (Hybrid)
6 Months ago
Sunday - Growth Intern

Sunday

Hamburg, Hamburg, Germany (Hybrid)
1 Month ago
Global Step - Senior Director of Digital Marketing and Operations

Global Step

Texas, United States (Hybrid)
2 Months ago
The Walt Disney Company - Intern, Retail Management, Disney Consumer Products - May to Aug 2025

The Walt Disney Company

Jakarta, Jakarta, Indonesia (On-Site)
3 Months ago
PAPAYA - UA Creative Strategist

PAPAYA

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)
1 Month ago
Jam City - Senior User Acquisition Specialist

Jam City

Canada (Remote)
2 Months ago
Assystems - Ingénieur Automatisme EPR2 H/F

Assystems

Lyon, Auvergne-Rhône-Alpes, France (On-Site)
6 Months ago
PwC - Manager Corporate Treasury | CDI | H/F

PwC

Neuilly-sur-Seine, Île-de-France, France (On-Site)
6 Months ago

Get notifed when new similar jobs are uploaded

About The Company

Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life of people around the world.


Founded in 1998 with its headquarters in Shenzhen, China, Tencent's guiding principle is to use technology for good. Our communication and social services connect more than one billion people around the world, helping them to keep in touch with friends and family, access transportation, pay for daily necessities, and even be entertained.


Tencent also publishes some of the world's most popular video games and other high-quality digital content, enriching interactive entertainment experiences for people around the globe.


Tencent also offers a range of services such as cloud computing, advertising, FinTech, and other enterprise services to support our clients' digital transformation and business growth.


Tencent has been listed on the Stock Exchange of Hong Kong since 2004.

View All Jobs

Get notified when new jobs are added by Tencent

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug