Paid Search Supervisor (SEM)

As a Paid Search Supervisor, you will lead the strategy, execution, and optimization of paid search campaigns for a major international brand. Acting as the strategic SEM lead, you’ll oversee account structure, budget and bid management, and ongoing performance optimization. This role combines hands-on campaign management with team leadership, cross-functional collaboration, and the delivery of data-driven insights and performance reporting to clients.

You Will:

• Balance team leadership with hands-on campaign execution, ensuring both team development and strong campaign performance.
• Lead and oversee the development, implementation, and continuous optimization of SEM strategy for a major U.S. brand with $1M+ budgets.
• Collaborate as part of a larger Media team, aligning campaigns across channels to reduce costs and improve performance through shared insights.
• Translate business goals into platform-specific SEM strategies and tactics.
• Own the day-to-day execution and performance management of multiple campaigns, including budget pacing, account structure, targeting and bid strategy, platform usage, data application, optimization, testing, and full-funnel performance enhancements.
• Communicate paid search best practices and strategic recommendations to both internal teams and clients.
• Create and share POVs and case studies to foster agency-wide learning.
• Establish consistent processes and procedures across accounts to ensure quality and efficiency.
• Write compelling ad copy and guide CRO strategies to drive high-quality traffic and conversions.
• Deliver insightful, visually compelling performance reports with strategic recommendations.
• Identify consumer and market trends and tell a story through search data.
• Implement iterative testing strategies to continuously improve performance.
• Plan and execute SEM tactics across daily, weekly, monthly, quarterly, and annual timelines.
• Conduct regular SEM audits and competitive analyses, identifying new opportunities and delivering actionable client recommendations.
• Stay up to date with SEM industry trends and platform changes, educating clients and adapting strategies accordingly.

You Have:

• 6+ years of hands-on experience managing and optimizing paid search campaigns across Google Ads, Microsoft Ads, and Search Ads 360.
• Experience with Performance Max, Demand Gen, Discovery, Video, and Display campaigns.
• Proven leadership experience, including managing teams, coaching for performance, and driving success while overseeing key accounts.
• Excellent written and verbal communication skills, with the ability to clearly and persuasively articulate paid search strategies to clients and internal stakeholders.
• Strong client-facing experience, including leading strategy development, managing day-to-day communication, and ensuring campaign alignment with client objectives.
• Experience collaborating cross-functionally to manage workflows and align on campaign goals.
• Demonstrated ability to coach and mentor junior and senior team members to support growth and maintain high performance.
• Deep expertise in technical SEM execution, platform management, and data-driven reporting across SA360, Google Ads, Microsoft Ads, and related tools.
• Experience managing monthly and annual budgets, including forecasting, pacing, and working with finance teams on reporting.
• Strong analytical skills, using performance data to optimize campaigns and deliver measurable ROI improvements.
• Excellent prioritization and time-management abilities in a dynamic, fast-paced environment.
• Experience leading conversion rate optimization initiatives and A/B testing strategies.
• Skilled in creating and presenting reports and performance updates with a focus on data visualization and actionable insights.
• Advanced proficiency in Excel for data analysis and reporting.
• Agency experience preferred, with an understanding of client service expectations and fast-turnaround deliverables.
• Experience with Shopping campaigns and Merchant Center is a plus.

What We Offer:

• Global maternity and parental leave
• Competitive benefits packages
• Vacation, compassionate leave, and sick days
• Access to online services for families and new parents
• Summer Fridays (off at 3:00 PM local time every Friday)
• 12 Affinity Groups
• Internal learning and development programs
• Enterprise-wide employee discounts

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.