Performance Marketing Manager I
Job Summary
Job Description
As a Performance Marketing Manager I at Scopely, you'll independently manage significant marketing budgets across multiple channels (Meta, Google, TikTok, etc.), maximizing game growth and profitability. Responsibilities include strategizing and optimizing campaigns, collaborating on creative ad ideas, forging global partnerships, conducting A/B testing, and presenting data-driven insights. You'll work cross-functionally with product, ads, data, and creative teams. The ideal candidate possesses 1-3 years of experience in media buying or performance marketing, strong analytical skills, proficiency in Excel, and the ability to work independently and proactively manage issues.
Must have:
- Manage performance marketing budgets
- Optimize campaigns across multiple platforms
- Collaborate on creative ad ideas
- Conduct A/B testing and data analysis
- Strong analytical and problem-solving skills
Good to have:
- Knowledge of data architecture
- Experience with DSP and SDK networks
Perks:
- Equity
- Bonus
- Healthcare benefits
- Retirement benefits
- Pet insurance
- Paid holidays
- Paid Scopely free days
- Unlimited paid time-off
4 skills required
Job Details
Description
Scopely is looking for a Performance Marketing Manager I to join our User Acquisition team in Canada on a remote basis!
At Scopely, we care deeply about what we do and want to inspire play, every day - whether in our work environments alongside our talented colleagues, or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.
The User Acquisition team is focused on driving player growth and efficiency across various digital marketing channels. The teams are based in Europe and the US. The UA team’s mobile advertising ecosystem is an always-changing, rapidly growing world, and at Scopely, you'll play a key part in our next big leap in user growth. Our mission is to make experiences that our players love and keep coming back to time and time again.
What You Will Do:
- Own Campaigns: Independently manage significant performance marketing budgets across multiple channels to maximize game growth and profitability.
- Drive Innovation: Strategize, execute, and continually optimize campaigns on major platforms such as Meta, Google, TikTok, DSP Networks, SDK Networks, CTV, and more.
- Creative Collaboration: Generate and test breakthrough ad creative ideas with the Marketing team to drive new user acquisition.
- Global Partnerships: Identify, negotiate, and grow high-impact partnerships to fuel user acquisition efforts globally.
- Data-Driven Strategy: Design and execute A/B and multivariate testing, presenting actionable insights to key teams.
- Cross-Functional Growth: Partner with product, ads, data, and creative teams to drive growth across Scopely’s extensive game portfolio.
- Proactive Issue Management: Identify potential risks based on current methodologies and contribute to strategic adjustments as needed.
What We’re Looking For:
- Education: BA/BS in Economics, Mathematics, Marketing, Communications, Finance, Business Administration, or a related field.
- Experience: 1-3 years in media buying, user acquisition, or performance marketing.
- Analytical Mindset: Strong skills in data analysis, with a focus on funnel metrics, retention rates, and LTV predictions.
- Problem-Solving: Ability to think creatively and apply analytical rigor to validate or challenge assumptions.
- Technical Skills: Proficiency with Excel; knowledge of data architecture and tech stacks is a plus.
- Self-Motivation: Ability to work independently, manage follow-up, and continuously improve based on feedback.
For candidates in British Columbia, the annual salary range is $80,000 - $90,000 CAD, plus equity, bonus and benefits including healthcare benefits, retirement benefits, pet insurance, paid holidays, paid Scopely free days, and unlimited paid time-off. Base pay offered may vary depending on job-related knowledge, skills, and experience.
At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that! We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!
We welcome applications from people with disabilities and should you require accommodations during the application process please contact Interview-Accomodations@scopely.com.
About Us
Scopely is a global interactive entertainment and mobile-first video game company, home to many top, award-winning experiences such as "MONOPOLY GO!," “Star Trek™ Fleet Command,” “Stumble Guys,” “MARVEL Strike Force,” and “Yahtzee® With Buddies,” among others.
Scopely creates, publishes, and live-operates immersive games that empower a directed-by-consumer™ experience across multiple platforms--from mobile, web, PC and beyond.
Founded in 2011, Scopely is fueled by a world-class team and a proprietary technology platform Playgami that supports one of the most diversified portfolios in the games industry.
Recognized multiple times as one of Fast Company’s “World’s Most Innovative Companies,” Scopely is a multi-billion-dollar business due to its ability to create long-lasting game experiences that players enjoy for years.
Scopely has global operations in more than a dozen markets across Asia, EMEA, and North America, and is home to many internal game development teams, referred to as Scopely Studios, with additional game studio partners across four continents.
Scopely was acquired by Savvy Games Group in July 2023 for $4.9 billion, and is now an independent subsidiary of Savvy.
For more information on Scopely, visit: scopely.com.
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