Senior Field Marketing Manager
Job Summary
Job Description
As the Octopus Field Marketing Manager for EMEA, you'll be responsible for developing and executing the regional marketing plan, collaborating with the Revenue team and partners. This includes diverse marketing campaigns (thought leadership, events, workshops, webinars, ABM, etc.), amplifying market presence, and engaging key accounts. You'll track budgets and results, communicate across the company, and conduct marketing experiments to optimize ROI. The role requires approximately 25% travel across EMEA, primarily within the UK. Strong B2B software marketing experience (ideally in DevOps/GitOps/Continuous Delivery) is essential.
Must have:
- 3-5+ years B2B software marketing experience
- EMEA travel ability
- Demand generation program execution
- Marketing automation & CRM tools expertise
- Understanding of buyer journeys & sales pipelines
- Data-driven approach to marketing
- DevOps/GitOps/Continuous Delivery knowledge
Perks:
- Minimum 25 days annual leave
- Paid sick and carers leave
- 12 weeks fully paid parental leave
- Generous healthcare
- Dental and vision benefits
- 401K matching
- Pension contributions
- Stock options
5 skills required
Job Details
Octopus Deploy sets the standard for Continuous Delivery, empowering software teams to deliver value in an agile way. Over 4,000 organizations globally – including Ubisoft, ASOS, Xero, monday.com, Stack Overflow, NASA, and Disney – rely on our Continuous Delivery, GitOps, and release orchestration solutions.
Founded in Australia in 2012, our team of over 270 Octonauts now spans the globe. We combine high growth and big ambitions with a sustainable, balanced working environment. Our revenue has grown consistently between 30–50% every year for the past 8 years, and we’ve been profitable for 10 out of the past 11 years.
We’ve been remote-first since 2015 and work with an uncommon level of transparency. You can read our public handbook to learn how we work. We have a transparent approach to compensation that ensures people doing the same work with the same skill get paid the same, with well-defined career pathways. We foster a supportive, collaborative, and high-trust environment. We leave our job titles at the door and focus on doing what’s best for our customers and team. Our leaders never shy away from answering the tough questions at our all-hands calls or in 1:1s. We conduct interviews and onboarding virtually as part of being a remote-first company.
As the Octopus Field Marketing Manager for Europe, Middle East, and Africa (EMEA), you will be the primary field marketing leader responsible for Octopus’s presence in the region and a core part of the team expanding our footprint across that region.
This role is a remote position based in the UK (preferably London), but does require approximately 25% of travel to events across EMEA, mostly in the UK.
What you'll do:
- Develop, plan, and execute the overall regional marketing plan to support the revenue objectives for your region. This involves collaborating with the Revenue team, channel partners, and your marketing peers.
- Execute best-in-class marketing campaigns in the EMEA market, both direct and with partners. This includes thought leadership, trade shows, lunch & learns, technical hands-on workshops, roundtables, webinars, ABM marketing, local advertising, and other tactics as appropriate.
- Amplify our market position through social media and external influencers.
- Partner closely with the Revenue leadership to tactically engage key target accounts.
- Plan and execute marketing experiments to meet the unique requirements of your region and scale and automate successful campaigns that have shown strong ROI.
- Closely track budgets, lead flow and follow-up, and results against goals. Communicate status, action items, results, and deliverables across the company.
Your background:
- 3 - 5+ years of marketing and demand generation experience in B2B - software toolchain space, preferably in DevOps/GitOps/Continuous Delivery.
- Ability to travel to events & conferences across EMEA.
- Proven track record executing innovative and multi-part event and demand generation programs.
- Experienced in using marketing automation tools (e.g. Hubspot, Marketo) and CRM systems (e.g. Salesforce)
- Understanding of general demand generation concepts such as buyer journeys, personas, and sales pipeline.
- Understanding of data and metrics to drive improvements.
- Bachelor's degree, preferably in technology.
- English language fluency.
- A strong work ethic, team-player mentality, and experience working in a fast-paced, dynamic work environment.
- A self-starter approach, willing to have full ownership of your region and projects from day one.
- Understanding of how to work with the Revenue team and Partners to generate and advance the marketing pipeline.
- Understanding the concepts of DevOps, GitOps, and Continuous Delivery to engage in a dialog with prospects, customers, and industry influencers.
Octopus has an internally open and transparent system for compensation. Any Octonaut can view the compensation for any role at any level. This ensures people doing the same work with the same skill get paid the same.
The compensation for this role is:
Level 3:
Maturing- £60,000 +variable
Performing- £75,000 +variable
Benefits include a minimum of 25 days annual leave, up to 10 days of paid sick and carers leave, 12 weeks of fully paid parental leave with flexible return options, generous health care (100% individuals, 75% dependents), dental and vision, 401K matching, pension contributions of up to 5%, and stock options. Learn more.
Interview Process
Below is the interview process you can expect for this role. We know interviewing can seem daunting, but rest assured we designed our interview process to move quickly while still getting you all the information you need.
👋🏼Initial chat [30 min]
Talent acquisition screen: Meet with your Talent Acquisition team and get a feel for what it would be like to be an Octonaut!
🧑💻Hiring manager chat [45–60 min]
Hiring manager chat: Designated time to chat with the hiring manager. This is a great opportunity to get to know each other. You should expect the hiring manager to ask questions about your professional background and goals. We welcome any questions you may have for us!
🎉Panel interview [60–90 min]
Final round chat: In this final round call, you meet cross-functional team members. You can expect a mix of leaders and individual contributors to join the chat. By the end of this call, you should have a great idea of what it’s like to work at Octopus. We should also have a great idea of what it would be like to have you on the team! We’ll ask any final questions and encourage you to do the same.
Our public employee handbook is the best place to learn more about life at Octopus. It includes our values, how we structure teams, career progression, leave and benefits, and much more.
If you're enthusiastic about this position, even if you don’t meet all the criteria above, we wholeheartedly encourage you to submit your application. Our talent team is in-house, and we recognize that every individual brings something unique. We take the time to review every application and consider how you might add to the team.
We know your time is precious. If you apply, we promise to update you at least once per week about the status of your application and to give you clear expectations for each step in the journey.
[Note to Search Firms/Agencies]
Octopus Deploy does not compensate search firms for unsolicited assistance unless they have a written search agreement with Octopus Deploy and the requisition is position-specific. Any resumes, curriculum vitae and other unsolicited assistance from search firms that do not have a written search agreement or position-specific requisition submitted to any Associate of Octopus Deploy will be deemed the sole property of Octopus Deploy and no fee will be paid in the event the candidate is hired by Octopus Deploy.
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