Senior Marketing Manager

2 Months ago • All levels

Job Summary

Job Description

As the first marketing hire, the Senior Marketing Manager will own the entire marketing function, including go-to-market planning, paid user acquisition, community building, and social presence. The role involves defining and executing marketing strategies for soft launch, global release, and live operations. Responsibilities include running paid UA campaigns, managing App Store and Play Store presence, building and growing the community on platforms like Discord and Twitter/X, creating content, collaborating with development and product teams, working with influencers, setting up lifecycle marketing, and analyzing player data to make informed decisions.
Must have:
  • Define and execute marketing strategy.
  • Run paid UA campaigns.
  • Manage App Store and Play Store presence.
  • Build and grow community.
  • Create content (trailers, updates, etc.).
  • Collaborate with dev and product teams.
  • Work with influencers and creators.
  • Set up lifecycle marketing.

Job Details

Spectarium is a remote-first, ambitious company pioneering in the creation of top-tier cross-platform action RPG games. We design at the frontier of gaming, continuously innovating to enrich the gaming experience for our players.

Our team is made up of passionate individuals from some of the biggest names in the gaming industry. From Riot to EA, Epic to Jagex, and Plarium to our own small beginnings, we've come together to create something truly remarkable.

As Senior Marketing Manager at Spectarium, you’ll be our first marketing hire and own the entire function—from go-to-market planning to paid user acquisition, community building, social presence, and everything in between. It’s for someone who wants to get their hands dirty, build something meaningful, and be a key part of a team shipping something great.

Responsibilities

  • Define and execute our marketing strategy for soft launch, global release, and live operations.
  • Run paid UA campaigns across platforms (Meta, Google, TikTok, etc.) and optimize for CPI, ROAS, and LTV.
  • Take ownership of our App Store and Play Store presence—ASO, screenshots, trailers, A/B testing.
  • Build and grow our community, with a strong presence on Discord, Twitter/X, and wherever our players live.
  • Plan and create content—trailers, dev updates, memes, posts, feature drops—with or without external partners.
  • Collaborate with dev and product teams to time launches, highlight features, and communicate updates clearly and effectively.
  • Work directly with influencers and creators to amplify reach in a way that feels real, not forced.
  • Set up and iterate on lifecycle marketing: email, push, in-game messages.
  • Analyze player data and campaign results to make smart, fast decisions and adjust course where needed.
  • Act as the player voice in the company—help us build what people want to play and come back to.

Similar Jobs

Activision - Game Project Manager

Activision

Shanghai, China (On-Site)
3 Weeks ago
Ubisoft - Game Economy Designer

Ubisoft

Saint-Mandé, Île-de-France, France (Hybrid)
2 Months ago
Riot Games - Senior Manager, Game Product Management - Unpublished R&D Product

Riot Games

Los Angeles, California, United States (On-Site)
2 Months ago
bytro studios - Producer

bytro studios

Hamburg, Hamburg, Germany (Hybrid)
1 Month ago
Keywords Studios - IT Senior Support Manager

Keywords Studios

Madrid, Community Of Madrid, Spain (Hybrid)
2 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

big ant - Support/Community Assistant

big ant

Melbourne, Victoria, Australia (On-Site)
1 Year ago
bytedance - Livestream (User Generated Content) Event Operations Intern - 2025 Start

bytedance

Taguig, Metro Manila, Philippines (On-Site)
5 Months ago
Second Dinner - Principal Technical Producer, Backend (MARVEL SNAP)

Second Dinner

United States (Remote)
2 Months ago
NC America llc - Mobile Senior QA Tester

NC America llc

Irvine, California, United States (On-Site)
1 Month ago
Ubisoft - Project Manager

Ubisoft

Singapore, Singapore (On-Site)
2 Months ago
blue byte - ubisoft - Community Advocacy Manager

blue byte - ubisoft

Düsseldorf, North Rhine-Westphalia, Germany (Hybrid)
3 Weeks ago
Hawk Eye Innovations - Live Operations Coordinator - B1G Ten College Sport

Hawk Eye Innovations

Chicago, Illinois, United States (On-Site)
1 Month ago
Ubisoft - Intern Game Tester

Ubisoft

Chengdu, Sichuan, China (On-Site)
3 Months ago
Ubisoft - Community Advocacy Manager

Ubisoft

Sydney, New South Wales, Australia (Hybrid)
1 Month ago
Blazesoft - Investment Analyst

Blazesoft

Concord, California, United States (On-Site)
1 Year ago

Get notifed when new similar jobs are uploaded

Jobs in Paris, Île-de-France, France

Haptic - Senior VFX Artist

Haptic

Paris, Île-de-France, France (Remote)
5 Months ago
The Walt Disney Company - IT Product Owner - Commercial Systems

The Walt Disney Company

Montévrain, Île-de-France, France (Hybrid)
1 Month ago
PLayrion  - Stage Artiste Marketing & Communication

PLayrion

Paris, Île-de-France, France (On-Site)
2 Weeks ago
The Walt Disney Company - Audio-Video Maintenance Technician

The Walt Disney Company

Île-de-France, France (On-Site)
1 Month ago
 Dassault Systèmes - Project Manager / PMO Information System - F/H

Dassault Systèmes

Vélizy-Villacoublay, Île-de-France, France (On-Site)
3 Years ago
Thales - Expert OpenShift

Thales

Lognes, Île-de-France, France (Hybrid)
1 Month ago
yubo - Senior Product Designer

yubo

Paris, Île-de-France, France (Hybrid)
4 Weeks ago
PwC - Consultant expérimenté Opérations financières / CMAAS | Industries & Services | CDI | H/F

PwC

Neuilly-sur-Seine, Île-de-France, France (On-Site)
8 Months ago
Haptic - Lead UI/UX Designer

Haptic

Paris, Île-de-France, France (Remote)
5 Months ago
Outbrain - Senior Data Engineer, Data Solutions

Outbrain

Montpellier, Occitanie, France (Hybrid)
1 Month ago

Get notifed when new similar jobs are uploaded

Similar Category Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

About The Company

Our team is made up of passionate individuals from some of the biggest names in the gaming industry. From Riot to EA, Epic to Jagex, and Plarium to our own small beginnings, we've come together to create something truly remarkable. Our diverse backgrounds and cultures are what sets us apart. We value our employees and prioritize their well-being to foster an environment that translates to unforgettable experiences for our players. With ample funding, we're able to focus on building an Action RPG that's worthy of being called world-class. It's a passion project that we're excited to share with gamers across multiple platforms.

Get notified when new jobs are added by Spectarium

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug