Job Summary

Job Description

tonies is seeking a Senior NPI & Change Manager for Figurines to lead product introductions and changes within their audio platform. This role involves managing operational implementation and change initiatives from planning to production, including establishing end-to-end processes and approval workflows. The manager will collaborate with departments like Portfolio Management, Product Design, Supply Chain, and Quality to ensure seamless change processes supporting innovation and product lifecycle strategies. Responsibilities include leading structured planning and implementation for new product introductions and series modifications, designing a scalable change management process, cross-functional collaboration, ensuring alignment with portfolio strategy, process optimization, documentation, and risk management.

Must have:

Lead structured planning for new product introductions
Lead structured planning for series modifications
Design and implement change management process
Cross-functional collaboration
Ensure alignment with portfolio strategy
Process optimization
Documentation and governance
Risk management

Good to have:

Project management knowledge
Experience with agile approaches
Experience with product lifecycle tools
Experience with change management systems
Fluent in German and English

Perks:

Global Teamwork
Come as you are culture
Deutschlandticket or parking subsidy
Leasing bicycle option
Remote work subsidy
Subsidies for company pension plans
Occupational pension schemes
Occupational disability insurance
30 days paid annual leave
Three additional days off
Up to 10 'toniecation days' (unpaid)
Internal and external training opportunities
Individual learning budget
Babbel language learning app access
Calm meditation app access
Discounts on tonies products

8 skills required

8 skills required for this role

Add these skills to join the top 1% applicants for this job

team-management

cross-functional

communication

risk-management

budget-management

cross-functional-collaboration

agile-development

marvel

Job Details

About tonies:

tonies® is the world’s largest interactive audio platform for children with around 9.3 million Tonieboxes and 119 million Tonies sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach.

Founded in 2013 by two fathers in Germany, where every second child now owns a Toniebox, the company is replicating its successful business model and expanding internationally. tonies brings the joy and magic of interactive audio entertainment and audio education to children around the world, with products available in over 28 countries on 4 continents and more to come. Tonieboxes have already been activated in over 100 countries.

tonies offers a range of more than 1,300 Tonies figurines to be placed on top of the Toniebox and around 4,400 digital titles through mytonies (library and app) – ranging from tonies Originals productions to content from around 400 licensing partners worldwide, including Disney, Warner Bros., NBC Universal, Mattel, Marvel, Paramount, Hasbro, Universal, Sony Music and many more.

With an average playtime of ~270 minutes per week it is the perfect everyday companion for little ones.

tonies has more than 560 employees, achieved a group revenue of €481 million in the last fiscal year 2024 (+33% YoY) and is listed on the Frankfurt Stock Exchange (tonies SE).

Joining our tonies team means being part of an inspiring mission to create innovative and meaningful experiences for children around the world. Together, we’re shaping the future of play, learning, and imagination.

You as part of tonies:

As Senior NPI & Change Manager - Figurines, you will take a key role in steering and coordinating product introductions and changes across our new form factors and existing series portfolio. In this role, you will ensure that all operational implementation and change initiatives are holistically managed — from initial planning through cross-functional alignment to successful implementation in ongoing production.

As this is a newly established role, you will also be responsible for building up our end-to-end implementation and change management processes and respective approval workflows from scratch. This includes defining governance structures and routines that will shape how we manage product changes going forward.
You’ll work closely with Portfolio Management, Launch Management, and all relevant departments such as Product Design, Product Realization, Supply Chain, Strategic Procurement and Quality to deliver seamless and efficient change processes that support our innovation and product lifecycle strategies.

Your tasks and responsibilities will include:

New Product Introduction Management: Lead the structured planning, coordination, and implementation of series introductions across our product portfolio. Ensure timely and cost-effective execution with minimal disruption to ongoing operations.
Change Management Leadership: Lead the structured planning, coordination, and implementation of series modifications across our product portfolio. Ensure timely and cost-effective execution with minimal disruption to ongoing operations.
Process Setup & Framework Building: Design and implement a scalable change management process and governance model. Set up the necessary tools, documentation standards, and approval workflows to ensure transparency and alignment across teams.
Cross-Functional Collaboration: Work closely with internal stakeholders from Design, Product Realization, Supply Chain, and Quality to ensure that all technical and operational requirements are considered and integrated into the change process.
Portfolio and Launch Alignment: Ensure all change activities are in line with portfolio strategy and support upcoming product launches. Act as the connector between strategic planning and operational execution.
Process Optimization: Develop and continuously improve change management frameworks and tools. Identify process bottlenecks and implement improvements to increase efficiency and transparency.
Documentation & Governance: Ensure all change activities are thoroughly documented and comply with internal policies and relevant industry standards. Maintain clear and traceable decision-making processes.
Risk Management: Assess potential risks associated with product changes and develop mitigation plans in coordination with all involved functions.

What we are looking for:

Several years of experience (ideally 5+) in change management or a comparable field within a product-driven environment (e.g., automotive, consumer electronics, manufacturing)
Project management knowledge and experience with agile approaches, e.g., SCRUM Master training
You work in a structured, organized manner and can set priorities independently
Experience working with product lifecycle tools and change management systems (e.g., PLM, ERP)
Fluent in German and English, both spoken and written
Willing to travel approximately 30% of your time (suppliers, business partner)
And last but not least, you are able to be on site regularly in our office in Schwäbisch Gmünd to coordinate with the team

Why tonies?

Global Teamwork: We collaborate across departmental and country borders on our vision to bring the Toniebox into every child's room in the world.
Come as you are: This applies not only to the dress code but also to everything else. Because only where you truly feel comfortable can you give your best.
Mobility: Choose the option that suits you best - a Deutschlandticket (public transport ticket) for unlimited mobility, a monthly contribution for an office parking space, a leasing bicycle, or a remote work subsidy.
Enhanced Security: Benefit from subsidies for company pension plans, occupational pension schemes, and occupational disability insurance.
Rest & Time Off: Enjoy 30 days of paid annual leave as well as three additional days off such as Rosenmontag, Christmas Eve, and New Year's Eve. After one year of employment, you can also use up to 10 "toniecation days" (unpaid leave days).
Continuous Learning: Benefit from our internal and external training opportunities as well as an individual learning budget to continuously expand your knowledge.
Language Learning & Relaxation: Improve your communication skills with the language learning app Babbel and find relaxation through our access to the meditation app Calm.
Discounts: Benefit from attractive discounts on our entire range of tonies products.

Good to know:

As part of our principles, we are committed to supporting inclusion and diversity at tonies. We actively celebrate our colleagues’ different abilities, ethnicities, faith and gender. Everyone is welcome and supported in their development at all stages in their journey with us.

We look forward to hearing from you!

Charlotte Angerhausen
Talent Acquisition & Development Manager