Senior Specialist - Software Engineering

Job Description:

Marketing cloud Developer with Minimum 6 years of experience on below roles & responsibilities:

• Develop and implement integrated marketing automation solutions using Salesforce Marketing Cloud platform
• Collaborate with cross-functional teams to design and deliver solutions that meet business requirements
• Develop and maintain Salesforce Marketing Cloud integrations with external systems, data sources, and APIs
• Define and implement data integration strategies for importing and exporting data into/out of Salesforce Marketing Cloud
• Develop and implement responsive, dynamic, and personalized email templates and landing pages
• Ensure data quality and maintain data governance standards by building and managing Data Extensions, Segments, and Smart Capture Forms
• Analyze and interpret campaign performance metrics, providing insights and recommendations for optimization
• Stay up-to-date with the latest Salesforce Marketing Cloud features, releases, and trends in digital marketing and email marketing
• Develop and customize Salesforce Marketing Cloud applications. 
• Implement email templates, automation scripts, and data extensions. 
• Troubleshoot and resolve technical issues to enhance marketing campaign performance.