SEO Specialist

Job role:

We are searching for a talented and experienced SEO Specialist to join our growing team. In this role, you will be responsible for developing and implementing effective SEO strategies to improve our products' search engine ranking and drive organic traffic. Over time, you will get the chance to build and lead a team of SEO specialists, ensuring they have the tools and knowledge to succeed.

Responsibilities:

• Develop and execute comprehensive SEO strategies to achieve top organic search rankings for targeted keywords
• Conduct in-depth keyword research to identify high-volume, relevant keywords for different geographies
• Analyze website traffic data and user behavior to identify areas for improvement
• Optimize website content, page schema, structured data, meta descriptions, and title tags for search engines
• Build a strong backlink profile through effective link-building strategies (excluding any black-hat techniques)
• Stay up-to-date on the latest SEO trends and algorithm updates
• Track and report on SEO performance metrics, including website traffic, rankings, and conversions
• Collaborate with content creators, developers, and product teams to ensure SEO best practices are integrated across all initiatives

Skills:

• 2+ years of experience in SEO management, preferably in a role where you started SEO best practises implementation from scratch
• Experience with technical SEO audits and website optimization
• Proven track record of success in improving website organic traffic and search engine rankings
• Strong understanding of SEO best practices, including on-page and off-page optimization
• Experience with keyword research tools and SEO analytics platforms
• Excellent communication, presentation, and interpersonal skills

Will be a plus:

• Strong understanding of Ad-tech ecosystem
• Prior work experience in any of the following industries: gaming / astrology / news / pop-culture / cricket news or sports media
• Experience with web development and coding languages (e.g., HTML, CSS)