Job Summary

Job Description

This Social Creative role involves managing social media channels for BMW's Lifestyle division (fashion and merch). Responsibilities include developing and implementing effective social media creative aligned with global marketing goals; crafting content maintaining brand consistency; collaborating on content plans and proposals; working with the design team on visuals and videos; optimizing existing content; leveraging trends to increase reach; understanding the target audience; and presenting ideas to clients. The role requires experience in social media, content creation, or advertising, a strong understanding of social media algorithms and best practices, and excellent communication skills. Event production responsibilities include pre-production organization, on-site camera team oversight, and post-production video editing briefing. The position offers a hybrid work model and several perks.

Must have:

1-3 years social media experience
Fashion/ecommerce social marketing experience
Excellent communication & copywriting skills
Content creation & strategy expertise
Social media algorithm understanding
Data analysis & interpretation
Client interaction & presentation skills

Good to have:

Automotive experience
Adobe Creative Suite proficiency
Social shopping experience

Perks:

Remote work flexibility
International travel opportunities
Structured onboarding & development
Perkbox benefits
Income protection & life assurance
Pension & childcare schemes
25 days holiday + birthday off

7 skills required

7 skills required for this role

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Job Details

JOIN US

WHAT WE ARE LOOKING FOR

Are you a Social Creative with a passion for style/ecommerce and automotive? Want to learn in a fast-paced, friendly and proactive environment and work on one of the biggest automotive brands in the world?

We’re looking for someone who’s keen to learn, grow and support our talented team in the day-to-day management of the brand’s social channels. If you think that could be you, read on!

WHAT YOU DO

In this position, you will work with one of the world's largest automotive brands, predominantly for their Lifestyle (fashion and merch) division. Developing and implementing effective social media creative with the overall marketing goals of the brand’s global social media channels.
Crafting content while maintaining brand uniformity and messaging tone.
Working within a team, building content plans and proposals, delivering always-on content for the brand’s official global social media channels.
Working with the design team to create exciting visuals and videos.
Optimising existing content to make effective social posts and maximise their potential based on your social expertise.
Employing trends to broaden the organic reach of content.
Understanding the social community and their needs and translating that into creative ideas and executions.
Keeping up-to-date on emerging trends and changes in social media with an active interest in the field.
Confidently leading the client through both your own and others’ ideas and knowing how to sell in great creative.
A good understanding of social analytics and how to interpret and translate that data into effective, social-first implementations.
Producer - onsite BMW events: - Preproduction: organisation, concepting ideas - Production: camera team briefing and oversight - Post production: video editor briefing and oversight - Event content delivery

WHO YOU ARE

Demonstrated a professional background within social media, content creation or advertising, with at least 1-3 years of experience in the field.
A solid understanding of and keen interest in social media algorithms, trends, and best practices for global brands.
Experience in running social marketing for fashion and/or ecommerce brands (especially with social shopping integrated) is hugely advantageous for this role.
Experience in generating social ideas for brands (automotive experience is a plus).
Excellent communication skills: written, spoken and copywriting.
Ability to work both independently and collaboratively in a team environment and help brief other teams on concepts.
Robust organisational capabilities and exceptional attention to detail of their work.
A generally confident demeanour in virtual and real spaces when presenting and debating in front of teams and senior management.
Experienced in engaging with clients in person, via email and video call.
Proficient at operating under pressure and achieving time-sensitive objectives in a fast-paced environment.
Strong understanding of who your audience is and tailor messages to meet its needs.
Ability to confidently hold internal information and discussions in certain topic areas.
Have an active interest in automotive and/or fashion and retail and follows the sector personally.
Positive, proactive team member, with a drive to deliver best-in-class social media content and channel management
Proficiency in Adobe Creative Suite or Canva are highly beneficial but not mandatory.
Available for international travel as and when needed to fulfil your role.
Confidence in driving new cars (often required for shoots) is ideal but not mandatory.

WHAT TO EXPECT

Exposure to senior global clients.
Working in an international and integrated team with top talents from different fields.
A brand-new centrally located office (Holborn) with plenty of creative space to think, take meetings, and collaborate.
Plenty of opportunities to create big ideas, for big projects, with big impact.
Flexibility to work remotely: 2-3days in the office per week, and the ability to work from home, the north pole or somewhere warmer for up to on month each year. We encourage warmer.
Structured onboarding, development & tools (Groove-In Buddy, Feedback talks, state of the art IT Equipment and more).
Treat yourself with loads of perks and offers through Perkbox.
Consider yourself well cared for through Income Protection and Life Assurance, as well as 25 days holiday excluding BH and your birthday off.
Make your money go further through our salary sacrifice pension and childcare schemes.
A working environment that ensures fair and equal opportunities for all. We live and support diversity, openness and mutual respect and welcome new colleagues - regardless of nationality, ethnicity, origin, religion, age, gender, gender identity and sexual orientation. You should too. It’s the 21st century.

Is it a Match?

Apply now!
We'd love to hear from you even if you do not fully meet all requirements listed above. Get in touch.

Let THE GAME begin.

Apply for this job

About us

THE GAME is an innovative integrated creative agency, specializing in social media, editorial content, digital strategy, and experiential marketing. As a partner for BMW, the agency combines start-up agility with high-level creative expertise to deliver tailored solutions.

Offering a diverse range of services, THE GAME stands out for its unique DNA, fresh perspectives, and progressive culture, enabling the team to push creative boundaries.

Based in London, the agency has more than 40 team members who work closely with a further 20 experts in Munich and across Europe, ensuring a collaborative and globally integrated approach.