VP Consumer Marketing MENA

We’re now in search of adept individuals—seasoned experts in Marketing and Strategy—to join our squad and become the driving force as our VP of Consumer Marketing with a focus on leading the efforts for the Esports World Cup and the MENA region.

But to maintain the seamless flow, a missing element beckons for attention:

Acting as the voice of the community, the Consumer Marketing team is the voice of the players to ignite a fan-first approach, and become a strategic growth engine for EFG while driving and managing revenue for the Esports World Cup. It serves as the main lead of Marketing for EFG’s Esports World Cup and the MENA region, taking a key role on their leadership team by ensuring the full marketing offense – from curating the right insight to activating the product and tracking the performance of our efforts: ensuring strategic alignment and delivered world-class execution of the plan with a service-first mindset.

In the dynamic realm of esports and gaming Marketing, the stewardship of the Esports World Cup and the MENA region marketing strategy grounded on serving players and fans’ needs rests with us, and you as the primary custodian. With a superb synergy across various functions, we as a team, are looking for an autonomous, proactive and people-first leader to elevate our vision to create worlds beyond gameplay, in congruence with the Esports World Cup Foundation and product organization.

What you will be doing:

• Drive the global consumer marketing strategy and implementation for the Esports World Cup, including content strategy.
• Responsible for expanding EFG’s marketing offerings by driving the development of our revenue within the scope of work of services.
• Be the center of the Marketing offense, leading efforts for integrated cross-functional plans in collaboration with the marketing peers in Fan Engagement & Creators, Brand Creative & Design Studio, Consumer Commerce, Merchandise, PR & Corporate Comms, and Planning & Operations.
• Direct and guide the team’s ability to prioritize and maximize resources for all marketing initiatives related to the client’s priorities.
• Lead the development of the annual marketing strategy, GTM plans and budget management to fuel the growth and success of the direct-to-consumer and ensure annual revenue and business performance targets are met.
• Lead Marketing input as the voice of the customer on cross-functional strategic projects to create the future of our brands and products’ direct-to-consumer opportunity, inclusive of integrated marketing plans.
• Lead go-to-market campaigns, with end-to-end accountability for targeting, positioning, and execution, with a strong focus on digital and performance tactics.

What we are looking for;

• Bachelor’s degree required or equivalent. Master’s degree or equivalent preferred. Relevant additional experience will be accounted for in lieu of degree
• Experience working with data-driven, growth, lifecycle and performance marketing
• Extensive experience working within eCommerce-led businesses – particularly a mix of physical and digital goods
• Extensive experience in developing one-to-one communication on a mass scale
• Experience with working closely with media teams or agencies
• Experience with brands focused on entertainment, culture or youth preferred
• Ability to collaborate and drive cross-discipline programs
• Strong initiative, creativity, sense of drive and ambition
• Consistent record of handling uncertainty, projects in different stages of maturity, and stakeholders in both commercial and engineering teams
• Excellent communication and presentation skills; analytical skills
• Impeccable process management skills; able to get results across multiple parallel processes across multiple regions
• Prior experience developing innovative strategies and delivering against roadmaps
• Well-rounded product and marketing experience with advanced knowledge of marketing principles, brand, product, and communications management.

About you:

• Outstanding interpersonal and leadership skills with the ability to influence decision makers, internal and external, across a highly-matrix organizationto reach goals and objectives.
• Build strong working relationships with leaders across global EFG teams (e.g. sales, product, business development, marketing, human resources and finance) and at all levels.
• Experience leading a successful team, with the ability to instill a positive culture built around open dialogue, mutual trust, respect and accountability.
• Success in this position requires leadership, agility, ability to influence without direct authority, and desire to thrive in a dynamic, collaborative environment.
• Uses understanding of cultural differences to influence actions and decisions.
• As you will be working closely with global teams, regular international travel may be required as well as a flexible approach to working hours.