Category Manager (Hardware)

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

Job Description Summary
The Regional Category Manager demonstrates end-to-end ownership of category(ies) in-charge and is responsible for developing and implementing the go-to-market (GTM) strategy for Razer product launches across the Asia-Pacific region.

In this role, you will play a pivotal part in the success of Razer's product launches across all AP countries. Reporting to the regional VP of Sales and Marketing, you will collaborate closely with cross-functional teams, including Marketing, Sales, and global Division category leaders, to develop and execute the regional go-to-market (GTM) strategy. Your strategic thinking, market insights, and product expertise will be essential in determining the product assortment, pricing, distribution channels, and the marketing mix (4P) for our cutting-edge tech products for gamers.

Are you passionate about driving innovation and gaming product technology adoption in the Asia-Pacific region? Do you have a keen understanding of the APAC market and are passionate about gaming? If so, we have an exciting opportunity for you! We are seeking a Regional Category Manager to join our team in Singapore.

• GTM Strategy Development: Lead the development and execution of comprehensive GTM strategies for Razer's product launches across the Asia-Pacific region. This includes market analysis, target audience identification, and product positioning to ensure successful market penetration.
• Market Insights: Stay at the forefront of industry trends, competitive landscapes, and customer preferences in the AP region. Translate these insights into actionable recommendations for product enhancements and market opportunities.
• Product Lifecycle Management: Oversee the entire product lifecycle, from pre-on-shelf planning to end-of-life, ensuring that products meet regional market demands and align with global product strategies.
• Pricing Strategy: Collaborate with cross-functional teams to establish competitive and profitable pricing strategies. Monitor and adjust pricing as necessary to maximize market share.
• Collaborate with team members on aspects of sales forecasting, campaign planning, traffic & demand generation.
• Channel Training: Build and nurture relationships with regional distributors, retailers, and business partners to instil confidence in our new products and optimize market reach.
• Marketing Mix: Work closely with the Marketing team to create and implement marketing campaigns that resonate with gamers in AP. This includes defining messaging, target audiences, and activities.
• Product Launch Execution: Plan and execute successful new product introductions (NPI), coordinating with global Divisions, Sales teams, and regional partners. Monitor launch performance and adjust as needed.
• Market Performance Analysis: Continuously analyse product performance, market share data, customer, and end user feedback. Use these insights to refine strategies and make data-driven recommendations.

Pre-Requisites :

• Bachelor’s degree in Business Management, Marketing, or a related field.
• Minimum of 3-5 years of global or regional experience in product marketing or a related field.
• Data-driven mindset and strong analytical skills, able to interpret data, identify problems, and come up with constructive solutions.
• Able to Collaborate effectively with regional and global teams, including Sales, Marketing, and Operations functions.
• Thorough and solution-oriented way of working.
• Flexibility and the ability to work under pressure.
• Deep understanding of the tech product lifecycle and the ability to manage multiple products simultaneously.
• Candidates with Consumer Electronics, Sports Fashion, or Direct-to-consumer experience preferred.
• Strong understanding of gamer mindset and the gaming and consumer electronics industry.

Are you game?