Juego Studios - Manager - Search Engine Optimization

Role Overview

We are seeking an experienced and results-driven SEO Manager with a strong focus on B2B traffic generation and lead acquisition. The ideal candidate will have a proven track record in driving high-quality organic traffic and generating Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) for B2B markets, particularly in North America. This role requires a strategic thinker who can execute innovative SEO initiatives aligned with business objectives and targeted lead generation goals.

Key Responsibilities

• SEO Strategy Development & Execution:
• Develop and implement comprehensive SEO strategies focused on driving B2B traffic and acquiring leads.
• Conduct market research, competitor analysis, and keyword research tailored to the B2B gaming and technology sectors.
• On-Page and Technical SEO:
• Optimize website architecture, content, and user experience to meet SEO best practices for B2B audiences.
• Oversee technical SEO audits and resolve issues related to crawl errors, page speed, and indexing to enhance lead generation potential.
• Off-Page SEO:
• Build and execute link-building campaigns focused on B2B domains to improve domain authority and referral traffic.
• Establish partnerships and relationships with relevant industry blogs, forums, and thought leaders to secure high-quality backlinks.
• Content Optimization:
• Collaborate with content teams to develop SEO-optimized, high-value content that appeals to decision-makers and influencers in B2B markets.
• Provide guidelines for meta descriptions, title tags, and other on-page elements to increase engagement and conversions.
• Performance Tracking & Reporting:
• Monitor, analyze, and report on SEO performance using tools like Google Analytics, SEMrush, and Google Search Console.
• Track B2B-specific KPIs such as organic lead generation, website conversion rates, and customer acquisition costs (CAC).
• Lead Generation & Target Market Focus:
• Drive organic website traffic in targeted B2B markets, with a particular focus on North America.
• Develop localized SEO strategies to align with the preferences and behaviors of North American B2B audiences.
• Achieve MQL and SQL targets by generating high-quality B2B leads through SEO initiatives.
• Team Management & Collaboration:
• Coordinate with marketing, content, and sales teams to align SEO goals with broader business objectives.
• Mentor and manage junior team members to maintain high standards in SEO execution.
• Staying Updated:
• Stay abreast of the latest SEO trends, algorithm updates, and innovations in B2B digital marketing.
• Proactively implement strategies to adapt to changes and maintain competitive rankings.