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About the job
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Role Overview We are seeking an experienced and results-driven SEO Manager with a strong focus on B2B traffic generation and lead acquisition. The ideal candidate will have a proven track record in driving high-quality organic traffic and generating Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) for B2B markets, particularly in North America. This role requires a strategic thinker who can execute innovative SEO initiatives aligned with business objectives and targeted lead generation goals. Key Responsibilities
SEO Strategy Development & Execution:
Develop and implement comprehensive SEO strategies focused on driving B2B traffic and acquiring leads.
Conduct market research, competitor analysis, and keyword research tailored to the B2B gaming and technology sectors.
On-Page and Technical SEO:
Optimize website architecture, content, and user experience to meet SEO best practices for B2B audiences.
Oversee technical SEO audits and resolve issues related to crawl errors, page speed, and indexing to enhance lead generation potential.
Off-Page SEO:
Build and execute link-building campaigns focused on B2B domains to improve domain authority and referral traffic.
Establish partnerships and relationships with relevant industry blogs, forums, and thought leaders to secure high-quality backlinks.
Content Optimization:
Collaborate with content teams to develop SEO-optimized, high-value content that appeals to decision-makers and influencers in B2B markets.
Provide guidelines for meta descriptions, title tags, and other on-page elements to increase engagement and conversions.
Performance Tracking & Reporting:
Monitor, analyze, and report on SEO performance using tools like Google Analytics, SEMrush, and Google Search Console.
Track B2B-specific KPIs such as organic lead generation, website conversion rates, and customer acquisition costs (CAC).
Lead Generation & Target Market Focus:
Drive organic website traffic in targeted B2B markets, with a particular focus on North America.
Develop localized SEO strategies to align with the preferences and behaviors of North American B2B audiences.
Achieve MQL and SQL targets by generating high-quality B2B leads through SEO initiatives.
Team Management & Collaboration:
Coordinate with marketing, content, and sales teams to align SEO goals with broader business objectives.
Mentor and manage junior team members to maintain high standards in SEO execution.
Staying Updated:
Stay abreast of the latest SEO trends, algorithm updates, and innovations in B2B digital marketing.
Proactively implement strategies to adapt to changes and maintain competitive rankings.
Qualifications & Skills
Bachelor's degree in Marketing, IT, or a related field.
8+ years of proven experience in SEO, with a focus on generating B2B traffic and leads.
In-depth knowledge of SEO tools such as SEMrush, Ahrefs, Moz, Google Analytics, Google Search Console, and Screaming Frog.
Expertise in on-page, off-page, and technical SEO with demonstrated results in lead generation for B2B markets.
Strong understanding of the B2B buyer journey and decision-making process.
Experience in targeting North American markets is highly preferred.
Analytical mindset with the ability to translate data into actionable insights.
Excellent communication, project management, and organizational skills.
Passion for the gaming and technology industry is a plus.
Key Performance Indicators (KPIs)
Growth in organic website traffic for targeted B2B markets.
Achievement of MQL and SQL targets from organic channels in North America.
Improvement in keyword rankings for B2B-focused keywords.
Increase in high-quality backlinks from B2B domains.
Enhanced website conversion rates from organic traffic.
Reduction in bounce rates and improved engagement metrics.
