Consumer Engagement Manager

2 Months ago • 7 Years + • Marketing

Job Summary

Job Description

Tesla seeks a Consumer Engagement Manager in Mumbai, India to support its sales organization. Responsibilities include content creation, lead generation, managing consumer events, identifying EV market trends, developing marketing strategies, implementing online/offline campaigns (test drives, lead generation, auto shows), managing budgets, overseeing branding and promotional assets, developing in-store programs, executing partner programs, and liaising with sales, communications, and retail development teams. The ideal candidate has 7+ years' experience in marketing and consumer engagement for lifestyle products, a deep understanding of the EV market, strong leadership and communication skills, and proven campaign management abilities. The role requires strategic thinking, analytical skills, and the ability to work effectively in a fast-paced environment.
Must have:
  • 7+ years experience in marketing & consumer engagement
  • Strong leadership & communication skills
  • Deep understanding of EV market
  • Proven campaign management abilities
  • Budget management & planning
  • Content creation & lead generation
  • Liaison with sales & communications teams
Good to have:
  • Experience in Auto or internet industry
  • Proficiency in multiple languages

Job Details

What to Expect

Tesla is looking for a Consumer Engagement Manager to support the sales organization with various responsibilities including content creation, lead generation and consumer events in India. Our ideal candidate is a self-starter with strong communication (both verbal and written), negotiation and execution skills.

What You’ll Do
  • Identify local EV market trends and growth opportunities & risks
  • Demonstrate strong leadership and motivate/coach the team to improve their productivity.
  • Work with regional sales managers to develop marketing strategies and plans which meet business targets to support sales and to serve the brand.
  • Develop and manage the implementation of a comprehensive online & offline campaign calendar with centralized tracking of all regional marketing campaigns including test drive, lead generation, and external corporate activities (e.g. auto shows and product launches)
  • Effectively deliver results of marketing objectives within good budget managing and planning.
  • Oversee branding, external consumer facing content and promotional assets.   
  • Develop in-store programs and campaigns to engage existing leads and create new leads. 
  • Identify, plan, and execute partner and co-marketing programs. 
  • Work as the liaison between the field sales team, communications, and retail development team to ensure consistency and effectiveness of all marketing programs and identify new needs within the retail environment. 
  • Ensure compliance with global brand strategy and corporate identity for Tesla.
  • Work with communications and content team on consistent and effective messaging of external documents and promotional materials to support our marketing activities (e.g. collateral) 
  • Manage outside agencies and vendors on an as needed basis. 

What You’ll Bring
  • 7+ years' related experience with a proven track record developing and driving marketing and consumer engagement campaign initiatives for a lifestyle product
  • Profound understanding of EV market, prefer mixed industries background, good combination of Internet and Auto industry; Deep understanding of local market
  • Resourceful, good at leveraging resource to meet business objective with minimum cost;
  • Strong leadership skills, Team player and builder – leads by example ;
  • Excellent written and verbal communication skills with proficiency in building clear, compelling value propositions that can be expressed in a variety of media;
  • Proven track record creating, managing, marketing campaigns focused on ROI;
  • Maintain a high sense of urgency and entrepreneurial work ethic that is required to drive business outcomes;
  • Exceptional strategic thinker and analytical skills; ability to address cross-functional and cross-organizational issues independently;
  • Proficient in MS Office ;
  • Proven ability to work in a fast-paced, dynamic and deadline-oriented environment
  • Positive “can do” attitude, passionate and able to show commitment and to inspire others ;
  • Large company discipline...small company entrepreneurial attitude
  • Excellent communications in English and other local languages

Similar Jobs

Google - Technical Solutions Manager, YouTube Business Technology, Strategic Partnership

Google

Bengaluru, Karnataka, India (On-Site)
2 Weeks ago
Tesla - EMEA Financial Controller - Nordics

Tesla

Køge, Denmark (On-Site)
2 Months ago
hh exchange - Customer Success Manager

hh exchange

New York, New York, United States (On-Site)
1 Day ago
The Pokemon Company International - Senior Sales Manager, Brazil (TCG)

The Pokemon Company International

Mexico City, Mexico City, Mexico (Hybrid)
1 Month ago
Riot Games - Brand Manager III, Strategy Game

Riot Games

Bangkok, Bangkok, Thailand (On-Site)
8 Months ago
Google - Global Analytical Lead, Global Client and Agency Solutions

Google

New York, New York, United States (On-Site)
2 Weeks ago
Gallagher - Web Content Editor

Gallagher

Bengaluru, Karnataka, India (On-Site)
9 Months ago
Assystems - Ingénieur Déploiement Ingénierie Système H/F

Assystems

Dieppe, Normandy, France (Hybrid)
6 Months ago
Google - Account Manager, Large Customer Sales

Google

Taguig, Metro Manila, Philippines (On-Site)
1 Week ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Warner Bros Games - Software Engineer II - Observability - AWS

Warner Bros Games

Bengaluru, Karnataka, India (Hybrid)
4 Weeks ago
NVIDIA - Senior System Validation Engineer

NVIDIA

Hanoi, Hanoi, Vietnam (On-Site)
1 Month ago
Mattel  Inc  - Associate Category Advisor

Mattel Inc

Arkansas, United States (On-Site)
5 Months ago
Exient - QA Lead

Exient

Floriana, Malta (Hybrid)
3 Months ago
Comscore - Comscore Brand Health Data Integrity Facilitator

Comscore

Evansville, Indiana, United States (Hybrid)
17 Hours ago
Ubisoft - Technical Artist (MOSAIC)

Ubisoft

Singapore, Singapore (On-Site)
1 Week ago
Vimeo - Sr. Technical Project Manager & Engineering Operations

Vimeo

New York, New York, United States (On-Site)
1 Day ago
Scout - Engineer, Chassis Wheel Guidance (Front and Rear Control Arms)

Scout

Novi, Michigan, United States (On-Site)
21 Hours ago
Technicolor Creative Studios - Supervisor-Compositing

Technicolor Creative Studios

Adelaide, South Australia, Australia (On-Site)
6 Months ago
Varonis  - Critical Account Program Manager

Varonis

Morrisville, North Carolina, United States (Hybrid)
2 Months ago

Get notifed when new similar jobs are uploaded

Jobs in Mumbai, Maharashtra, India

Cadence - Lead Education Application Engineer

Cadence

Bengaluru, Karnataka, India (On-Site)
7 Months ago
InMobiInMobi - Sales Enablement Intern

InMobiInMobi

Bengaluru, Karnataka, India (On-Site)
1 Week ago
Eightfold - Senior Product Manager - Copilot

Eightfold

Noida, Uttar Pradesh, India (Hybrid)
6 Months ago
Zeta - Lead Data Reliability Engineer

Zeta

Hyderabad, Telangana, India (On-Site)
6 Months ago
Warner Bros Games - Staff Software Engineer - Java Fullstack - MSC Deals Team

Warner Bros Games

Bengaluru, Karnataka, India (Hybrid)
4 Weeks ago
MerQube - Cloud Support Engineer

MerQube

New Delhi, Delhi, India (On-Site)
19 Hours ago
After zvfx studios - 3D Modeling Artist

After zvfx studios

India (On-Site)
4 Years ago
P99 soft - Data Engineer

P99 soft

Hyderabad, Telangana, India (On-Site)
17 Hours ago
SailPoint - Product Marketing Manager, Customer Experience Portfolio

SailPoint

Pune, Maharashtra, India (On-Site)
20 Hours ago
xplor - Sr. Software Engineer - .Net

xplor

Pune, Maharashtra, India (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Tencent - Market Manager

Tencent

Shenzhen, Guangdong Province, China (On-Site)
1 Month ago
Nagarro - Associate Principal Engineer, CRM Salesforce

Nagarro

(On-Site)
6 Months ago
Google - Product Marketing Manager, Google Play Points

Google

Bengaluru, Karnataka, India (On-Site)
2 Weeks ago
Assystems - Chargé d'Affaires Electricité H/F

Assystems

Cherbourg-en-Cotentin, Normandy, France (On-Site)
6 Months ago
Assystems - Responsable de lots H/F

Assystems

Codolet, Occitanie, France (On-Site)
6 Months ago
Rw1 - Senior Marketing Manager (m/f/d)

Rw1

Freiburg, Lower Saxony, Germany (On-Site)
11 Months ago
Google - Media Effectiveness Specialist, Large Customer Sales

Google

Milan, Lombardy, Italy (On-Site)
2 Weeks ago
Ubisoft - Business Development Marketing Assistant - Internship

Ubisoft

Paris, Île-de-France, France (On-Site)
2 Weeks ago
Hike - Lead Paid Marketing Manager

Hike

Delhi, India (Remote)
1 Month ago
Corsair - PR Specialist - France

Corsair

(Remote)
2 Weeks ago

Get notifed when new similar jobs are uploaded

About The Company

Tesla is an internet company. Follow us to receive our company updates and job postings.

Kalsdorf Bei Graz, Styria, Austria (On-Site)

North Holland, Netherlands (On-Site)

İstanbul, Türkiye (On-Site)

Brandenburg, Germany (On-Site)

Huddinge, Stockholm County, Sweden (On-Site)

Rhineland-Palatinate, Germany (On-Site)

London, England, United Kingdom (On-Site)

View All Jobs

Get notified when new jobs are added by Tesla

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug