Growth Marketing Specialist

18 Hours ago • All levels

Job Summary

Job Description

The Growth Marketing Specialist will focus primarily on Hotel Hideaway, with occasional campaigns for Habbo. This role involves ownership of digital marketing efforts from campaign planning to creative production and performance analysis. Responsibilities include planning, running, and optimizing paid user acquisition campaigns (e.g. TikTok, Google), creating and adapting visuals for campaigns using Adobe tools (e.g. Photoshop), tracking and analyzing performance data to improve campaign results, managing third-party marketing partners, representing the brand externally, and contributing to App Store Optimization (ASO) and store presence.
Must have:
  • Experience running digital marketing campaigns independently
  • Basic graphic production skills and a good visual eye
  • Comfortable working without day-to-day guidance
  • A problem-solving mindset
  • Ability to use data to make informed decisions
  • Good communication skills for working with partners and internal teams
Perks:
  • A chance to own and grow marketing for a well-established mobile game
  • Flexible working (remote/hybrid)
  • Competitive salary, excellent benefits and great colleagues
  • A creative and relaxed environment with global reach
  • Competitive salary and excellent benefits

Job Details

Growth Marketing Specialist

Sulake is a social entertainment company focused on providing safe and fun online services for self-expression. Our mission is to enable our users to meet new people, make friends and give them a place to create and share content in enticing virtual surroundings. We make online web and mobile-based games, and we are good at it!

Currently, we’re both operating and developing two games: Hotel Hideaway and Habbo. Hotel Hideaway is a social online role-playing game for young adults, and Habbo is one of the world's oldest and most popular social hangouts for teens, with hundreds of millions of players. Habbo consists of several products: Habbo, Habbo Collectibles, and its newest addition, Habbo Origins. Sulake is part of Azerion, a Dutch-based international gaming company in media and entertainment. Together, we form a diverse group of media and technology brands.

We’re looking for an independent and hands-on Growth Marketing Specialist to focus primarily on Hotel Hideaway, with occasional campaigns for Habbo. In this role, you’ll take ownership of digital marketing efforts from campaign planning to creative production and performance analysis. 


          Responsibilities

  • Plan, run, and optimize paid user acquisition campaigns (e.g. TikTok, Google).
  • Create and adapt visuals for campaigns using Adobe tools (e.g. Photoshop).
  • Track and analyze performance data to improve campaign results.
  • Manage third-party marketing partners and represent the brand externally.
  • Contribute to App Store Optimization (ASO) and store presence.


    What We’re Looking For

  • Experience running digital marketing campaigns independently.
  • Basic graphic production skills and a good visual eye.
  • Comfortable working without day-to-day guidance
  • A problem-solving mindset is key.
  • Ability to use data to make informed decisions.
  • Good communication skills for working with partners and internal teams.

    What We Offer

  •  A chance to own and grow marketing for a well-established mobile game.
  • Flexible working (remote/hybrid), 
  • Competitive salary, excellent benefits and great colleagues.
  • A creative and relaxed environment with global reach.
  • Competitive salary and excellent benefits.



Apply by filling in the form with the attachments below.


The role is hybrid but we expect the employee to get to our Helsinki office time to time.

We will hire as soon as we find the right candidate.

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About The Company

Founded in 2014, Azerion (EURONEXT: AZRN) is one of Europe’s largest digital advertising and entertainment media platforms. Azerion brings global scaled audiences to advertisers in an easy and cost-effective way, delivered through its proprietary technology, in a safe, engaging, and high-quality environment, utilizing its strategic portfolio of owned and operated content with entertainment and other digital publishing partners.


Having its roots in Europe with its headquarters in Amsterdam, Azerion has commercial teams based in over 26 cities around the world to closely support its clients and partners to find and execute creative ways to really make an impact through advertising.


Azerion’s integrated platform provides technology solutions to automate the purchase and sale of digital advertising for media buyers and sellers, supported by in market sales and campaign management teams.


Through our technology, content creators, digital publishers and advertisers work with Azerion to reach the millions of people across the globe that play Azerion’s games and view its distributed entertainment content to increase engagement, loyalty and drive e-commerce.


Founded in 2014 by two Dutch entrepreneurs, Azerion has experienced rapid expansion driven by organic growth and strategic acquisitions. Azerion is headquartered in Amsterdam, the Netherlands, and is a publicly traded company listed on Euronext Amsterdam.

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