Marketing Specialist: Ecommerce & Web

39 Minutes ago • 3 Years +

Job Summary

Job Description

The Marketing Specialist: Ecommerce & Web role involves managing and enhancing the online presence of multiple e-commerce websites. Responsibilities include managing and optimizing Shopify-based stores, implementing web design changes, and optimizing for improved user experience and conversion. The role also involves using web analytics tools to measure site performance, track KPIs, and identify optimization opportunities, as well as supporting cross-sell and upsell initiatives to increase customer engagement. The specialist will also assist in digital marketing campaigns, promotions, and content strategies to drive online sales and will collaborate with IT, product, and sales teams. Regular performance reports and continuous improvement based on feedback are also expected.
Must have:
  • Manage and optimize multiple e-commerce websites.
  • Implement web design changes and optimize site performance.
  • Utilize web analytics tools to measure site performance and track KPIs.
  • Create and present performance reports.
  • Manage multiple e-commerce websites.
Good to have:
  • Basic coding knowledge preferred (HTML, CSS, JavaScript)
Perks:
  • Competitive wages
  • Access to great benefits
  • Employee discounts
  • Medical, Dental, Vision
  • Health Spending and Dependent Care Savings Accounts
  • Disability and Life Insurance benefit programs
  • 401k plan with employer matching

Job Details

What We Do

FOX Factory designs, engineers, manufactures and markets performance-defining products and systems for customers worldwide. Our premium brand, performance-defining products and systems are used primarily on bicycles, side-by-side vehicles, on-road vehicles with and without off-road capabilities, off-road vehicles and trucks, all-terrain vehicles, snowmobiles, specialty vehicles and applications, motorcycles, and commercial trucks. Some of our products are specifically designed for and marketed to a variety of leading cycling and powered vehicle original equipment manufacturers ("OEMs"), while others are distributed to consumers through a global dealer and distribution network. Fox Factory Holding Corp. is the holding company of FOX Factory, Inc. and is publicly traded (FOXF) on Nasdaq. 

Why you should join us

Not only do we provide competitive wages, you will also have access to great benefits and employee

discounts. But more importantly, it’s a fun environment where we truly enjoy working as a team and

bringing great products to our customers!

If this sounds like something you would love to do, and a place you want to be a part of, get in touch

with us by submitting your application. We look forward to hearing from you!

Position Summary:

We’re seeking a detail-oriented, data-driven Marketing Specialist: Ecommerce & Web to manage and enhance the online presence of our portfolio websites. This role blends creativity with analytical skills and technical know-how, contributing directly to the growth of online sales and the overall customer experience.

Position Responsibilities:

  • Manage and optimize multiple e-commerce websites (primarily Shopify-based)
  • Implement web design changes and conduct site optimization for improved user experience and conversion
  • Leverage web analytics tools to measure site performance, track KPIs, and identify optimization opportunities.
  • Perform regular analytics reporting across 6+ websites to identify trends and opportunities
  • Support cross-sell and upsell initiatives that increase average order value and customer engagement.
  • Assist in executing digital marketing campaigns, promotions, and content strategies to drive online sales
  • Work closely with IT, product, and sales teams to ensure seamless integration and alignment of ecommerce initiatives.
  • Monitor feedback and reviews to identify areas for improvement in product presentation or user experience.
  • Conduct competitor and market research to stay ahead of trends and identify new opportunities.
  • Provide regular performance reports with actionable insights for continuous improvement.

Specific Knowledge, Skills or Abilities Required:

  • Proven experience managing Shopify stores (minimum 2 years)
  • Understanding of e-commerce best practices and conversion optimization
  • Proficiency with web analytics tools (Google Analytics, etc.)
  • Experience creating and presenting performance reports
  • Basic coding knowledge preferred (HTML, CSS, JavaScript)
  • Comfortable working cross-functionally in a fast-paced environment
  • Detail-oriented with strong organizational and project management skills

Position Qualifications:

Education:

Bachelor’s Degree in Marketing or related area, or equivalent experience

Experience: 

3+ years of marketing experience 

Work Environment and Physical Requirements:

Office Environment

Ability to sit for long periods of time

Vision abilities required to validate and enter data on computer

May occasionally lift and/or move up to 10 lbs.

Disclaimer:  This list does not represent all physical demands.  Descriptions are representative of those that must be met by employee to successfully perform the essential functions of the job.  Reasonable accommodation may be provided to enable individuals with disabilities to perform the jobs’ essential functions. 

Note:  

FOX provides equal employment opportunities for all employees and applicants for employment without regard to race, color, ancestry, national origin, gender, gender identity, sexual orientation, marital status, religion, age, physical disability (including HIV and AIDS), mental disability, results of genetic testing, or service in the military, or any other characteristic protected by the laws or regulations of any jurisdiction in which we operate.  We base all employment decisions –including recruitment, selection, training, compensation, benefits, discipline, promotions, transfers, layoffs, terminations and social/recreational programs – on merit and the principles of equal employment opportunity. 

Fox offers an excellent compensation package and wide-ranging opportunities for professional development.  Medical, Dental, Vision, Health Spending and Dependent Care Savings Accounts, Disability and Life Insurance benefit programs are available, as is a 401k plan with employer matching.  Eligibility for all benefit programs is defined by the applicable plan document or employee handbook. 

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