Planner - Strategy Planning and Integration

1 Day ago • 2 Years + • Social Media

Job Summary

Job Description

The Planner – Strategy Planning and Integration role at Disney's Customer Engagement team involves managing day-to-day tasks for marketing campaigns, including content planning, asset tracking, budget reconciliation, and collaborating with various teams. Responsibilities include developing audience-centric media plans across digital, social, and direct channels, providing instructions for asset distribution, and tracking spending. The ideal candidate will have at least two years of experience in cross-channel media planning or owned channel experience and a strong understanding of how media channels drive business growth. Strong collaboration and communication skills are essential.
Must have:
  • 2+ years Cross-Channel Media Planning experience
  • Experience with Smartsheets, Workfront, or BrandMaker
  • Strong collaboration and communication skills
  • Knowledge of media channels and business growth
  • Content planning and asset tracking
Perks:
  • Health and savings benefits
  • Educational opportunities
  • Disney-provided extras

Job Details

Job Summary:

About the Role & Team

Customer Engagement (CE) is part of the Marketing Center of Excellence within Disney Experiences (DX). We connect consumers to the place where dreams come true through the development of well-rounded, audience-focused, data-driven communication plans across offline, digital, and direct relationship channels.

We are looking for a Planner – SP&I, to join our dynamic team. You will manage day-to-day tasks for your assigned campaigns or programs. This including communicating needs, maintaining content planners and editorial calendars, providing instructions for content distribution and reconciling budgets. You will collaborate across many teams and partners. If this sounds like you, we encourage you to apply!

You will report to Mgr-CE-Strategy, Planning and Integration.

What You Will Do

  • Help develop audience-centric paid and owned media plans across digital, social, and direct channels.

  • Maintain content planners and asset trackers for display, streaming, social, search, email, and direct mail.

  • Provide channel-specific instructions for asset distribution and tactical execution.

  • Collaborate with many partners across multiple teams to bring our media plans to life.

  • Track spending and reconcile budgets.

Required Qualifications & Skills

  • Minimum 2 years of experience with Cross-Channel Media Planning (TV, out of home, streaming, display, social, search) or Owned Channel (email, direct mail, organic social) experience.

  • Basic knowledge of how media channels are used to drive business growth.

  • Built relationships with a diverse set of partners.

  • Experience using Smartsheets, Workfront or BrandMaker

  • A passion for data-driven, audience-centric marketing

Education

  • Bachelor's degree or equivalent experience.

Additional Information

Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits

#DXMedia

#DX Marketing

Disability accommodation for employment applications

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

The Walt Disney Company is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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About The Company

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started!

The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of…

What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!

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