Regional Product Strategy Lead, Marketing Mix Modeling
Job Summary
Job Description
- 6+ years experience in relevant fields or 4 years with advanced degree
- Experience with digital advertising measurement
- Data analysis experience
- Excellent communication skills
- Strong project management skills
- Commercialization and adoption of Google's MMM offering
- Develop joint programs with sales teams
- Shape media effectiveness strategy
- Experience communicating technical content to diverse audiences
- Influencing senior-level stakeholders
- Knowledge of marketer/agency budget decisions
- Ability to create compelling presentations
5 skills required
Job Details
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in management consulting, sales operations, business strategy, investment banking, venture capital, private equity, or corporate advisory, or 4 years of experience with an advanced degree.
- Experience with digital advertising measurement methods and technologies.
- Experience working with data sets.
Preferred qualifications:
- Experience communicating technical content across different audience groups, as well as influencing at senior levels.
- Strong project management skills and experience managing complex projects with stakeholders across multiple functions.
- Knowledge of how marketers and agencies make budget decisions.
- Ability to structure a compelling storyline and build presentation decks/documents to support their position.
- Strategic thinking and problem-solving skills, with demonstrated ability to lead complex operational and strategic initiatives.
- Excellent written and verbal communication skills in both practitioner and executive-level contexts.
About the job
The Business Strategy & Operations organization provides business critical insights using analytics, ensures cross functional alignment of goals and execution, and helps teams drive strategic partnerships and new initiatives forward. We stay focused on aligning the highest-level company priorities with effective day-to-day operations, and help evolve early stage ideas into future-growth initiatives.
This individual contributor role sits within the Product Go-to-Market team, tasked with accelerating and defending large customer revenue growth across the region via the development and adoption of products, tools, and program best practices.
The Go-to-Market Operations (GtM) team ensures Google's complex and ever-evolving Ads business runs smoothly. We are instrumental in setting go-to-market strategy, and ensuring flawless execution and operations against the strategy. We have teams embedded in each of the major Ads business areas as well as global teams that work across the business areas. Team members are analytical and strategic, with a pragmatic sense of how to get things done.
Responsibilities
- Partner with the Google product teams, in-market sales specialists and cross-functional teams to commercialize and drive Google’s Marketing Mix Modeling (MMM) offering.
- Act as the business partner to sales teams and leaders, to develop shared business priorities, joint programs that drive commercial outcomes and product adoption goals.
- Shape broader media effectiveness strategy and represent product priorities in executive forums, business reviews and strategy meetings with global and regional counterparts.
- Architect and execute scalable activation programs that drive product adoption and promote best practice across the region.
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About The Company
A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.
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