Senior Game Product Manager

Senior Game Product Manager, Game Product Management - EA SPORTS™ FC

EA SPORTS is one of the most iconic brands in entertainment – connecting hundreds of millions around the world to the sports they love through a portfolio of industry-leading video games.

We strive to take global football experiences to new heights, on behalf of football fans everywhere. With more opportunity than ever to create new, authentic experiences that bring joy, inclusivity, and immersion to a global community of fans, we invite you to join us and pioneer the future of football with EA SPORTS.

Reporting to the Product Management Director the Product Manager's mission, in close collaboration with the wider Live Content Team, is to find and prioritise opportunities to create the most engaging and rewarding football live service experiences for our players. This helps EA SPORTS FC to become the game , before, during and after the game .

In addition to being a football fan, you will help create relevant plans and content strategies that benefit our players.

A Product Manager will partner directly with Producers, Game Designers, Artists, Data Analysts and external partners to further the growth of FC.

Your Responsibilities

• Campaigns, Seasons & Programs

  • Design and manage live content events, stories and features that maximise acquisition, engagement and monetization throughout the product cycle in multiple FC modes.

  • Create a multi-week schedule of in-game events that excite players and use relevant mechanics, then manage the scheduling and launch of engagement content in game according to the insights from results of the previous content.
• Football-centric
  • Be passionate about, and represent the voice and needs of our football fans and partners within FC. Thematically ideating live content stories & plans using a combination of real and imagined football events.
• Core PM Competencies
  • Conduct and communicate in-depth analysis of in-game behaviour trends using data insights to impact top line KPIs.
  • Create and communicate concise and inspiring roadmaps, strategies and execution plans for your product space.
  • Determine measurement plans, testing strategies, implement A/B testing campaigns and conduct post mortems.
• How we do it
  • Use techniques such as competitive analysis, messaging, player notifications, recommendations and behavioural analytics to guide players to content they can enjoy
  • Translate the weekly goals of the Live Product into an executable plan for Content Producers, by prioritising the necessary tasks to accomplish the desired player outcome and entering them into scope documents and workflow management systems
  • Use analytics dashboards, game expertise and player data to run economy simulations and provide balanced value recommendations for the content each week

Your Qualifications

• A football fan with a finger on the pulse of online & offline football culture.
• 5 years of Product Management or other relevant Game discipline experience required (Live Services Preferred).
• Experience using data and insights to inform product development
• Sound and proven ability in using and understanding in-game trends using data insights to impact top line KPIs.
• Experience communicating complex technical concepts to a variety of audiences, with experience presenting decks to different senior partners.
• The ability to work in varied development methodologies.
• A good understanding of the core mechanics of FC and its live features, or willing to learn FC’s live system

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