Strategic Growth Director
Job Summary
Job Description
The Strategic Growth Director will formulate and implement medium- to long-term user growth strategies to enhance key metrics like registration, retention, engagement, and transaction conversion. This role involves leading user growth operations, including user acquisition, education, and lifecycle management. Responsibilities also include designing localized growth strategies for the Chinese market, exploring growth channels, and making data-driven decisions. The director will build and manage a high-performing team and drive an agile, efficient, and results-oriented culture. They will work closely with product, marketing, data, and business development teams. The goal is to achieve continuous improvement and drive key performance indicators.
Must have:
- 8+ years of user growth or internet operations experience
- Experience in leading user growth initiatives
- In-depth knowledge of the Chinese market
- Strong analytical skills and data analysis abilities
- Fluent in both Mandarin and English is a must
Perks:
- Competitive total compensation package
- L&D programs and Education subsidy
- Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes
5 skills required
Job Details
Who We Are
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.
Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
What You’ll Be Doing
- Strategic Growth Development and Execution: Formulate and implement medium- to long-term user growth strategies in alignment with the company’s overarching goals, driving continuous enhancement of critical metrics such as registration, retention, engagement, and transaction conversion.
- Comprehensive User Growth Operations: Lead the full spectrum of user growth operations, encompassing new user acquisition, user education, lifecycle management, and the design of incentive mechanisms.
- Establishment of Localized Growth Frameworks: Design and execute localized operational growth strategies tailored to the characteristics of the Chinese market, collaborating closely with regional leaders to ensure effective implementation.
- Exploration and Optimization of Growth Channels: Work collaboratively with product, marketing, data, and business development teams to identify and develop a diverse array of growth channels.
- Data-Driven Decision Making: Establish and refine operational strategies based on user behavior and growth data, facilitating rapid experimentation and meticulous operations driven by analytical insights.
- Team Development and Management: Build and manage a high-performing growth operations team, fostering an agile, efficient, and results-oriented organizational culture.
What We Look For In You
- Bachelor’s degree or higher, preferably in Marketing, Computer Science, Statistics, Financial Technology, or related disciplines.
- A minimum of 8 years of experience in user growth or internet operations, with at least 3 years in large-scale internet, FinTech, blockchain, or Multi-Channel Network (MCN) sectors preferred.
- Demonstrated experience in leading user growth initiatives from inception (0 to 1) or scaling (1 to 10).
- In-depth knowledge of the Chinese market, particularly concerning user behaviors and growth strategies across various countries and regions.
- Strong analytical skills, with the ability to drive key performance indicators, growth modeling, and data analysis.
- Agile thinker with robust execution capabilities, possessing excellent team management and cross-departmental communication skills.
- Fluent in both Mandarin and English is a must
Perks & Benefits
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
- More that we love to tell you along the process!
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