Webinar and Video Marketing Program Manager
About the job
SummaryBy Outscal
About the job:
As a Webinar and Video Marketing Program Manager, you will empower publishers on the web by defining and implementing the webinar and video program that helps fuel their growth at scale. You will collaborate with sales, marketing, and product teams to identify key opportunities and drive the adoption of Google's publisher products like AdSense and Google Ad Manager. You will define the Publisher on Air content strategy for educational, troubleshooting and product adoption content on products for web publishers, aligning the strategy with business goals and priorities. You will produce high quality webinars in collaboration with cross-functional stakeholders to drive demand for Publishers On Air as a digital learning platform for our web content creators, drive product adoption and build an effortless user experience on the platform that can scale globally. You will support the Go-to-Marketing (GTM) strategy across influencer marketing, social media, and email marketing. You will establish efficient workflows for engaging production resources (internal and external), optimizing costs, and scheduling effectively. You will expand the program's reach and impact by collaborating with regional sales and GTM teams to produce locally relevant content.
Must have:
- Bachelor's degree or equivalent practical experience
- 2 years of experience working as a Marketing Program Manager across one or more marketing fields, in a Business-to-Business company
- Experience in creating video and webinar content
- Excellent cross-team collaboration skills
- Excellent project management, prioritization, problem solving and analytical skills
Good to have:
- Experience working in large cross-functional teams
- Experience managing agencies and vendors, and strong operational acumen
- Experience in creating messaging and content for websites, email, and webinars
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 2 years of experience working as a Marketing Program Manager across one or more marketing fields, in a Business-to-Business company.
- Experience in creating video and webinar content.
Preferred qualifications:
- Experience working in large cross-functional teams.
- Experience managing agencies and vendors, and strong operational acumen.
- Experience in creating messaging and content for websites, email, and webinars.
- Excellent cross-team collaboration skills.
- Excellent project management, prioritization, problem solving and analytical skills.
About the job
In this role, you will empower publishers on the web by defining and implementing the webinar and video program that helps fuel their growth at scale. You will collaborate with sales, marketing, and product teams to identify key opportunities and drive the adoption of Google's publisher products like AdSense and Google Ad Manager.
Responsibilities
- Define the Publisher on Air content strategy for educational, troubleshooting and product adoption content on products for web publishers. Aligning the strategy with business goals and priorities.
- Produce high quality webinars in collaboration with cross-functional stakeholders to drive demand for Publishers On Air as a digital learning platform for our web content creators. Drive product adoption and build an effortless user experience on the platform that can scale globally.
- Support the Go-to-Marketing (GTM) strategy across influencer marketing, social media, and email marketing.
- Establish efficient workflows for engaging production resources (internal and external), optimizing costs, and scheduling effectively.
- Expand the program's reach and impact by collaborating with regional sales and GTM teams to produce locally relevant content.
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About The Company
A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.
