Retention Marketing Coordinator

Job Details

Description

Who we are

Bally's Corporation is a global casino-entertainment company with a growing omni-channel presence. It currently owns and manages 15 casinos across 10 states, a golf course in New York, a horse racetrack in Colorado, and has access to OSB licenses in 18 states. It also owns Bally's Interactive International, formerly Gamesys Group, a leading, global, online gaming operator, Bally Bet, a first-in-class sports betting platform, and Bally Casino, a growing iCasino platform. 

With 10,600 employees, the Company's casino operations include approximately 15,300 slot machines, 580 table games and 3,800 hotel rooms. Upon completing the construction of a permanent casino facility in Chicago, Bally's will own and/or manage 15 casinos across 10 states. Bally’s also has rights to developable land in Las Vegas post the closure of the Tropicana. Its shares trade on the New York Stock Exchange under the ticker symbol "BALY". 

Well, what about the team?

Bally's is looking for a Retention Marketing Coordinator to help us run and coordinate the day to day on-site promotional activity and scheduling for Bally Casino US sites as part of the wider Player Engagement and Retention team and create market leading and engaging promotions to help drive customer engagement, focusing on increasing product and brand awareness.

 So, what will you be doing?

• Creating monthly promotional plans which are on brand, creative, and results driven
• Helping to maintain differentiated promotional strategies by brand
• Presenting promotional structures, plans, mechanics, and projected costs
• Briefing copy and creative into the Marketing Design and Development Team
• Liaising with CRM Leads on a regular basis to coordinate CRM and other marketing activity
• Catering marketing efforts to different audiences
• Working with Social Media executive to complement onsite/social promotional activity
• Building all promotional rule templates and follow legal and compliance approval processes
• Analyzing data and performance to optimize future promotional offerings
• Organizing all promotional mechanics and templates
• Anticipating audience and business needs by constantly evaluating the promotional market
• Developing new promotional templates and taking through from concept to delivery
• Performing related tasks and project work as required by the business

And what are we looking for?

• Have an understanding of the wider gaming industry including CRM
• Possess experience in creating and managing promotions
• Be a creative thinker with a good eye for detail
• Have ability to demonstrate experience in project and campaign planning
• Demonstrate campaign management / CRM system experience
• Display basic HTML knowledge
• Have experience working with task management tools (Excel, Monday.com, JIRA, Trello, Asana, etc.)
• Be organized and capable of working independently to set deadlines and show proactivity in their approach

This is what you'll get

Different benefits packages are tailored to fit each location, but here’s a taste of what may be on offer

- Annual leave
- Annual bonus
- 401K program
- Health insurance
- Home office allowance

DNA / Values

At Bally’s Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do!

We are Always Ready to embrace change, adapt, and do what it takes to delight our customers. We believe that You Make the Difference, which is what gives our players the best experience and keeps them coming back. We are All One Team, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally’s we Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game.

Equal Opportunities

At Bally’s Interactive, we are committed to promoting equal opportunities in employment and working conditions. Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work. We believe passionately that employing a diverse workforce is central to our success, this is our superpower. We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or disability.

Flexible Working

At Bally’s Interactive, we believe in the power of collaboration and working together in a shared space, as well as the benefits of working from home. We champion hybrid working wherever we can, offering a flexible blend of working in the office 3 days a week and from home twice a week.

Salary Range: $55,000-$70,000 USD

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Qualifications