Analyst Relations Manager

1 Month ago • 8 Years + • $126,000 PA - $156,000 PA

Job Summary

Job Description

The Analyst Relations Manager will be responsible for developing and executing strategies to build and maintain positive relationships with industry analysts. They will play a crucial role in influencing analyst perceptions and driving awareness of the company's products, services, and market position. The role involves contributing to the end-to-end execution of the AR strategy, identifying and fostering relationships with analysts, collaborating with internal teams, coordinating briefings and events, monitoring analyst insights, and reporting to leadership. The Analyst Relations Manager will also stay informed about industry trends and competitor activities.
Must have:
  • 8+ years of experience in analyst relations or a related field.
  • Excellent written and verbal communication skills.
  • Strong understanding of analyst relations principles and practices.
  • Demonstrated ability to build and maintain relationships with analysts.
  • Experience organizing and managing analyst briefings and events.
Good to have:
  • Experience working with analyst firms such as Gartner and Forrester.
  • Background in product marketing or corporate communications.
  • Familiarity with social media engagement strategies.

Job Details

About Boomi and What Makes Us Special

Are you ready to work at a fast-growing company where you can make a difference? Boomi aims to make the world a better place by connecting everyone to everything, anywhere. Our award-winning, intelligent integration and automation platform helps organizations power the future of business. At Boomi, you’ll work with world-class people and industry-leading technology. We hire trailblazers with an entrepreneurial spirit who can solve challenging problems, make a real impact, and want to be part of building something big. If this sounds like a good fit for you, check out boomi.com  or visit our Boomi Careers page to learn more.

How you'll make an impact:
We are seeking a talented and experienced Analyst Relations Manager to join our dynamic marketing team. This is an individual contributor role, reporting to the Senior Director of Analyst Relations. As an Analyst Relations Manager, you will be responsible for developing and executing strategies to build and maintain positive relationships with industry analysts. You will play a crucial role in influencing analyst perceptions and driving awareness of our company's products, services, and market position across 4 key pillars: AI, iPaaS, Data Management and API Management.

The Analyst Relations Manager will play a key role in the execution of the analyst relations program, ensuring engagement with relevant internal stakeholders and industry analysts.

What you'll do:

  • Contribute to the end-to-end execution of the AR strategy, and corresponding programs and initiatives
  • Identify primary, secondary and tertiary analysts and develop, foster, and strengthen relationships to ensure well-rounded analyst engagement and feedback
  • Be the trusted partner between industry analysts and the company while maintaining professional decorum, attention to detail and timeliness
  • Cultivate and maintain strong relationships with analysts from leading research firms relevant to our industry
  • Collaborate closely with internal teams including product management, marketing, and communications to align analyst relations activities with overall business objectives
  • Coordinate analyst briefings, inquiries, and meetings to ensure analysts are informed about our company's strategic initiatives, product launches, and market developments
  • Serve as the primary point of contact for analyst interactions, managing inquiries, requests for information, and research report reviews
  • Monitor and contextualize analyst insights and research for market trends, competitive positioning, and implications for our company
  • Plan and execute analyst events, such as briefings, conferences, and webinars, to educate analysts and gather insights that can inform our strategy
  • Track and report on analyst interactions, coverage, and sentiment, providing regular updates to senior leadership and key stakeholders
  • Stay informed about industry trends, competitor activities, and analyst firm methodologies to continuously improve our analyst relations strategies

The Experience you bring:

  • Bachelor's degree in Marketing, Communications, Business Administration, or a related field
  • 8+ years of experience in analyst relations, public relations, or a related field within the technology (or relevant) industry
  • Strong understanding of analyst relations principles, practices, and methodologies
  • Excellent written and verbal communication skills, with the ability to effectively communicate complex information to analysts and internal stakeholders
  • Demonstrated ability to build and maintain relationships with industry analysts and senior executives
  • Strategic thinker with the ability to develop and execute comprehensive analyst relations plans that align with business goals
  • Experience organizing and managing analyst briefings, events, and other engagements
  • Analytical mindset with the ability to interpret analyst research and reports to derive actionable insights
  • Proven project management skills with the ability to manage multiple projects simultaneously and deliver results within deadlines
  • Proficiency in Gmail/Google office tools and familiarity with analyst relations tools and platforms (e.g., ARInsights, Gartner, Forrester)
  • Ability to travel occasionally (10-20% of the time) as required

Bonus points if you have:

  • Experience working with analyst firms such as Gartner, Forrester, and IDC
  • Background in product marketing or corporate communications
  • Familiarity with social media engagement strategies with analysts and influencers
  • Strategic thinker with strong analytical and problem-solving skills

 

Aren’t sure if you’re a match? We know that impostor syndrome and the confidence gap can prevent us from meeting spectacular candidates — so don’t hesitate to apply; you could be the perfect fit!

Boomi is committed to fair and equitable compensation practices. The base compensation for this position in Vancouver, B.C. ranges between 126,000 - 156,000 CAD annually + applicable bonus. Final compensation will be determined by various factors including the candidate’s knowledge, skills, and experience.

#LI-HYBRID #LI-AO1

 

Be Bold. Be You. Be Boomi. We take pride in our culture and core values and are committed to being a place where everyone can be their true, authentic self. Our team members are our most valuable resources, and we look for and encourage diversity in backgrounds, thoughts, life experiences, knowledge, and capabilities.  

All employment decisions are based on business needs, job requirements, and individual qualifications.

Boomi strives to create an inclusive and accessible environment for candidates and employees. If you need accommodation during the application or interview process, please submit a request to talent@boomi.com. This inbox is strictly for accommodations, please do not send resumes or general inquiries. 

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About The Company

At Boomi, we believe in accountability and transparency, and proudly enable innovation. When you work at Boomi, you can be your true, authentic self in our unique, independent culture. Be boldWe take ownership of our work and results, continuously improve, exceed expectations, stay curious, and create for the future while learning from the past. Be youWe build authentic relationships, lead with integrity, and bring our whole selves to our work and interactions with customers, partners, and communities.

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