Marketing Science Director

As a Director of Performance Marketing Science, your curiosity never ends. The next question is always on your mind, helping you to demonstrate the value of analytics to internal and external stakeholders. You bring 10+ years of experience, setting the vision and being accountable for the design and implementation of data-driven marketing strategies and insights for clients, with a demonstrated expertise in at least two of the following areas: tracking and measurement, reporting, data visualization, testing and evaluation, data integration, or statistical modeling. You have experience identifying opportunities to expand client engagements and grow revenue, influencing client behavior and decisions through coherent and consistently delivered advice. You excel at managing team deliverables across multiple workstreams, setting the frameworks and processes used for task management and prioritization. You also thrive in a global operations context, working on multi-disciplinary projects to drive data-driven best practices and thought leadership.

Leveraging your leadership skills to supervise and develop a passionate team (including their work priorities, timelines, deliverables, and training) is something you’re looking for. And you’ll expose your team members to all Marketing Science sub-disciplines to help develop their expertise.

You will:

• Understand data, data management, data infrastructure, and marketing applications.
• Proven team and project management skills including training and staff development.
• Deliver complex projects involving multiple stages, components, and contributors in a timely manner.
• Creatively solve problems, improve processes, and design methodically.
• Build, manage, and mentor a high-performing team to deliver on client objectives
• Work with clients to understand business objectives and translate them into a meaningful data strategy and opportunities for advancing client work
• Communicate complex analytics concepts to clients and stakeholders in a clear and concise manner; and provide recommendations for action and advancement
• Collaborate with the global Marketing Science leads to solve discipline challenges
• Support local office leadership to help build and grow the Marketing Science discipline
• Draw out the best, in terms of insights and thinking, from a group of more junior analysts
• Propose compelling, evidence-based theories that explain trends in metrics
• Work closely with the rest of the MKS and account teams to understand the business context of the account
• Organize the team and coordinate its processes to ensure maximum quality of deliverables
• Represent our discipline, data and insights to wider teams

You have:

• Advanced English level (At least B2+)
• 10+ years in the marketing industry.
• 5+ years in the online measurement industry managing teams.
• Strong collaboration, project management, and team-building skills. 
• Extensive experience with the Adobe suite of marketing tools.
• Knowledge in: Data Engineering, Data Science, and Business Management. 
• Excellent communication and presentation skills to a variety of audiences, including creative, tech, media, project management, account, and client teams.
• Mentorship and management skills for team members.
• Ability to distill large quantities of information into clear and concise insights to formulate actionable recommendations.
• Ability to articulate ideas and concepts in visually interesting and compelling formats.
• An understanding that each project and problem requires a fresh approach.
• Proficiency in current issues and trends within the online marketing industry with an emphasis on emerging media and mobile platforms.
• Technical knowledge of enterprise and marketing technology ecosystems, including: database systems, marketing and customer cloud and the ad-tech supply-chain.
• Experience in leading an organization’s testing program, and expert knowledge of the market-leading platforms and their strengths and weaknesses.
• Expert understanding of the media landscape, and extensive experience using data to assist in the creation and validation of media strategies and tactical plans.
• Knowledge of traditional, digital, and search advertising and how it is planned and executed

What We Offer:

• Maternity and parental leave extra days
• Competitive benefits packages
• Vacation, compassionate leave, sick days, and flex days
• Access to online services for families and new parents
• Diversity and Inclusion Board with 12 affinity groups
• Internal learning and development programs
• Enterprise-wide employee discounts
• And more…

At Critical Mass, we value our employees and offer competitive compensation and benefits packages.  If you’re looking for a challenging and rewarding opportunity to make a significant impact on the lives of our employees, we encourage you to apply for this exciting position today!

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

The ask stems from our want to:

Strengthen opportunity for continuous learning
Improve collaboration and team relationships.
Increase employee engagement

This work model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.