Marketing Manager
Job Summary
Job Description
The Marketing Manager will be responsible for developing and executing marketing plans to drive user engagement and monetization for Everyday Health's Pregnancy & Parenting division. This includes creating go-to-market plans, managing content and promotional campaigns, collaborating with cross-functional teams, and providing regular reporting and analysis. The role requires a creative and collaborative individual who is detail-oriented and focused on achieving key business goals. The Marketing Manager will work closely with product, design, commerce, and editorial teams to maximize consumer engagement and monetization by promoting the information and products they need. The candidate will also work closely with design, data analytics, and production teams to ensure promotional messages reach the right users.
Must have:
- Proven track record of managing performance-driven marketing campaigns.
- 3+ years of marketing experience.
Perks:
- Competitive salaries.
- Robust health and wellness benefits including medical, dental, vision, life and disability benefits, Flexible Spending accounts, 401(k) with company match, an Employee Stock Purchase Plan, Pregnancy and Parental leave, Family Planning Support via Maven, Flexible Time Off, Volunteer Time Off, Fitness Reimbursement as well as employee-focused engagement and education programs, including Employee Resource Groups and company-sponsored events.
7 skills required
Job Details
Description
Everyday Health Group’s Pregnancy & Parenting division reaches millions of families worldwide every month through our global websites, mobile apps, online communities, email, and social platforms, guiding parents through every step of the parenting journey – from preconception and pregnancy to the baby years and beyond.
The Opportunity
Everyday Health Pregnancy & Parenting is looking for a Marketing Manager who’s passionate about creating meaningful, personalized experiences that address consumer needs, engage parents-to-be, and compel them to take action for a variety of our key business goals and initiatives.
The ideal candidate is creative, highly collaborative, has excellent attention to detail, and is obsessed with tracking progress to goals. Reporting to the Director of Brand Marketing, the Marketing Manager will drive engagement for key programs that support expecting and new parents in obtaining the information and products they need as well as directly tie to company revenue goals.
They’ll collaborate closely with our product, design, commerce, and editorial teams to shape strategy to maximize consumer engagement and monetization. Then, to carry out these programs the Marketing Manager will work closely with design, data analytics, and production teams to ensure promotional messages reach the right users at the right times across various owned and operated as well as external channels including email, push, app messaging, social media, and more.
Key Responsibilities:
- Develop go-to-market and recurring promotional plans for digital/content products to drive user adoption, loyalty, and monetization potential.
- Manage content plan, scheduling and production of recurring and one-off push and in-app marketing promotions.
- Collaborate with cross-functional stakeholders to hone, socialize, and continually optimize digital product usage against key metrics.
- Write strategic direct response marketing copy and collaborate with product, edit and design to develop compelling product experiences and promotional creative.
- Provide regular reporting and analysis for ongoing marketing programs via a variety of sources – Google Analytics, Looker, Email Service provider, Push platform and internal tools.
- Develop optimization recommendations for marketing programs to continually grow key metrics. Construct and execute A/B tests to continually iterate and grow engagement.
We’re looking for a teammate who is:
- A tireless collaborator. You're comfortable working with remote, cross-functional teams. You anticipate potential miscommunications and proactively avoid them with clear communication and regular follow-ups.
- Analytical and detail-oriented. Our strategic decisions hinge on our access to metrics and the ability to derive insights from user behavior data.
- Proactive, solutions-oriented, and a self-starter. The next steps aren’t clear? Propose a path forward and rally support.
- Highly organized, can outline a plan and clarify all components to make information clear to a wide set of collaborators.
- Responsive and organized. Consistently meets or beats deadlines.
- Energized by testing, learning, and optimizing. Able to define success metrics, and iterate based on performance insights.
- A clear communicator. They anticipate the potential for misinterpretations and communicate visually, verbally and in writing in a way that minimizes misunderstandings.
- Persistent and flexible. We face challenges regularly and address them with a winning attitude. We're eager to adapt to address needs and maximize opportunities as they arrive.
Job Qualifications:
- Proven track record of managing performance-driven marketing campaigns with CTR and revenue targets
- 3+ years marketing experience
- BA degree or equivalent
Our Culture and Values
We created our values together to guide our collective purpose and pursuits. We are collaborators and problem solvers. We empower one another to make informed decisions and to be enabled towards action. We embrace success. We recognize that innovation can spark and be born from any of us no matter our individual role or background. We encourage open mindedness and sensitivity to each other and our environment. Our personal and professional passions get ignited, nurtured and supported. We value that doing is greater than talking as the most measurable means of impact. Our collective purpose to deliver enlightened audience experiences with trusted brands is what drives the success of our business and our professional satisfaction.
Life at Everyday Health
At Everyday Health Group, a division of Ziff Davis, we work in a culture of collaboration and welcome those who desire to join our growing global community. We believe in careers versus jobs and people versus employees. We seek enthusiastic individuals with an entrepreneurial spirit looking for an environment that rewards your best work.
Everyday Health offers competitive salaries in addition to robust health and wellness benefits including medical, dental, vision, life and disability benefits, Flexible Spending accounts, 401(k) with company match, an Employee Stock Purchase Plan, Pregnancy and Parental leave, Family Planning Support via Maven, Flexible Time Off, Volunteer Time Off, Fitness Reimbursement as well as employee-focused engagement and education programs, including Employee Resource Groups and company-sponsored events. If you’re seeking a dynamic, flexible work environment where you can see the direct impact of your performance, then Everyday Health is the place for you. Everyday Health Group has employees located in 40+ states as well as offices in NYC, Asheville, Boston, London, England and Mumbai, India.
Everyday Health Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive and equitable environment for all employees.
Note: The salary compensation for this role is $65,000 to $80,000. Individual pay within the compensation range for this business unit specific role is determined based on a variety of factors including experience, scope of the role, capabilities to perform the role, education and training, as well as business and company performance.
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