Marketing Manager

Position Overview

Fortune is seeking a proactive, creative, and tech-driven Marketing Manager to join our UK/European Sales & Marketing team. This role will focus on audience nurturing,

account communications, lead generation, demand generation, and commercial product developments, playing a crucial role in driving revenue across our global media platforms, including digital, conferences, video, podcast, print, and social media. We’re looking for a motivated Marketing Manager with a commercial mindset to develop and execute strategic marketing initiatives that engage prospects, nurture existing audiences, and support revenue growth.

The ideal candidate will have experience in full-funnel marketing activations, including newsletter/email marketing, Canva/design skills, coding experience, and lead generation programs. Success in this position will be measured by the effectiveness of marketing campaigns, audience engagement, and the ability to drive commercial outcomes.

Primary Responsibilities

Marketing Strategy & Execution:

• Develop and implement audience nurturing strategies, ensuring consistent and impactful communications across multiple touchpoints.

• Lead the creation and execution of lead generation and demand generation programs, leveraging digital channels to drive high-quality prospects into the

sales pipeline.

• Collaborate with the Senior Marketing Manager and Commercial team to create compelling marketing collateral, including sales presentations, email campaigns, and promotional content.

• Optimize marketing efforts through data-driven insights, tracking campaign performance, and refining strategies accordingly.

Account & Audience Engagement:

• Build and maintain effective account-based marketing (ABM) strategies to enhance client engagement and retention.

• Oversee email marketing initiatives, crafting compelling messaging and ensuring best practices in segmentation and automation.

• Utilize CRM tools to track audience interactions, refine engagement strategies, and personalize marketing efforts.• Ensure consistency in messaging and branding across all client and internal communications.

Creative & Digital Innovation:

• Leverage Canva and other design tools to create visually compelling marketing materials that enhance audience engagement.

• Identify and implement innovative digital marketing strategies to enhance lead generation and audience nurturing.

• Stay up to date with industry trends and emerging marketing technologies to keep Fortune at the forefront of digital engagement.

Event & Commercial Product Support:

• Provide marketing support for events, ensuring strong pre-event promotion, seamless execution, and impactful post-event follow-ups.

• Work closely with the commercial team to develop go-to-market strategies for new media products and advertising solutions.

• Assist in the development of post-event recap decks, performance reports, and key learnings for internal and client review. 

Competencies

Strategic thinker: You excel at developing and executing innovative marketing campaigns that drive engagement and revenue growth.

Problem solver: You bring fresh, engaging ideas to the table and adapt quickly to new challenges.

Tech-Savvy Marketer: You leverage digital tools and platforms to enhance marketing effectiveness and audience engagement.

Detail-Oriented & Organized: You manage multiple projects efficiently, maintaining accuracy and quality under tight deadlines.

Strong Communicator: You craft compelling narratives and clear messaging through exceptional written and verbal communication skills.

Professional/Personal Qualifications

• Relevant Work Experience: 2-4 years of marketing experience, preferably in a media organization or agency.

• Skills: Proficiency in Salesforce, Marketing Cloud, Cvent, Canva, HTML/CSS (basic coding), PowerPoint, Excel, and email marketing platforms.

  Strong copywriting and analytical skills.• Education: Bachelor’s degree in marketing, communications, or a related field.

• Personal Attributes: Creative, proactive, adaptable, and data-driven with a strong commercial mindset.

About Fortune

At Fortune Media, our mission is to change the world by making business better. We achieve that by providing trusted information, great storytelling, rigorous benchmarking, and world-class community building. Our key values are humility, ownership, and transparency.

Fortune Media is a global media organization dedicated to helping its readers, viewers, and attendees succeed in business through unrivaled access and best-in-class storytelling. With a global perspective, the guiding wisdom of history, and an unflinching eye to the future, we report and reveal the stories that matter today—and that will matter even more tomorrow. Our values inform our mission: business can be a powerful platform for good, and we are committed to holding it to that standard.