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Associate Category Manager - Location Based Entertainment (LBE)

Kln, Hong Kong (On-site)

Associate Category Manager - Location Based Entertainment (LBE)

1 Month ago • All levels • Legal

About the job

2 skills required for this role

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risk-management

quality-control

Job Description

This role is responsible for executing the long-term strategic plan for Location Based Entertainment (LBE) licensing in APAC. You will be the go-to-person for all APAC LBE operational matters, sourcing high-value LBE opportunities, negotiating deals, and building a network within the industry. You will conduct due diligence on potential partners, manage attraction development, and liaise with internal stakeholders. This role requires strong communication skills, experience in licensing and LBE, and the ability to negotiate complex commercial agreements.

Must have:

Proven experience in International Licensing or Location Based Entertainment
Hands-on experience in negotiating licensing deals
International experience across APAC
Ability to present and sell a clear idea
Ability to create and maintain complicated, multi-step processes
Ability to negotiate highly complex commercial agreements
Excellent written communication skills in English
Verbal communication skills in English and Mandarin
Exceptional attention to detail

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Associate Category Manager - Location Based Entertainment (LBE)

Responsibilities

Being the key support for the execution of the long-term strategic plan for LBE licensing in APAC.
Being the go-to-person for all APAC LBE operational matters.
Support sourcing high value top tier LBE opportunities in the market; negotiate and solicit deal.
Build the network among design groups, consultants, legal professionals, operators and other industry leaders in order to remain up to date on industry trends, competitive landscape and emerging categories/markets to further the success of Hasbro brands in LBE industry.
Run multi-level due diligence on potential partners to confirm quality and experience of the potential licensee.
Partner with Project Management to manage attraction development during all phases (concept to construction) to ensure quality control and brand integrity.
Liaise with internal key stakeholders (Finance, Legal, Global Brand Teams, Risk Management and senior management), ensuring deal terms are clear and aligned with branding, corporate Legal and Finance principles and practices.

Requirements

Degree in relevant discipline.
Proven experience within International Licensing or Location Based Entertainment for a toy/game, entertainment, attraction design or consultant firm coupled with demonstrable hands-on experience in negotiating licensing deals and deal terms. deally with international experience across APAC.
Ability to present and sell a clear idea in any form (writing, meeting, phone, ppt).
Ability to create and maintain complicated, multi-step processes, with an eye towards eliminating bottlenecks and seeing problems before they arise.
Ability to negotiate highly complex commercial agreements and advise legal counsel on the drafting of the complex legal agreements.
Excellent written communication skills in English and and verbal communication skills in English and Mandarin.
Exceptional attention to detail with good organisational skills.

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About The Company

Hasbro

148 Active Jobs

Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through toys, consumer products, gaming and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.