Audience Engagement Editor

6 Hours ago • All levels

Job Summary

Job Description

As the Audience Engagement Editor, you'll be connecting audiences with content, journalists, and core values across all mastheads. This role involves fostering discussions, building reader belonging, and amplifying key journalistic moments. Based in the newsroom, you'll collaborate with editorial teams, using data and engagement strategies to deepen audience relationships online and in person, growing loyalty and engagement. You will develop and implement audience engagement strategies, collaborate with editorial teams to encourage reader interaction, participate in editorial planning meetings, and create engagement plans. You will also work closely with different teams to align audience engagement strategies, co-create and promote interactive content, coordinate engagement strategies for projects, identify new engagement opportunities, create content, monitor and respond to reader feedback, and organize in-person events.
Must have:
  • Strong communication skills, writing concise copy and scripts.
  • Proven ability to experiment with new formats and engage diverse audiences.
  • Editorial experience and understanding of newsroom operations.
  • Solid understanding of the AFR brand and its editorial attributes.
  • Ability to manage multiple projects and meet deadlines.
  • Experience working collaboratively within a dynamic team.
Perks:
  • 18 weeks paid parental leave.
  • Access to 'Employee Exclusives' program.
  • Digital newspaper subscription.
  • Annual gift voucher for Stan subscription.

Job Details

Company Description

Nine is Australia’s largest locally owned media company. Working at Nine, you’ll have access to a unique range of experiences and opportunities, helping drive the success of the country’s most trusted television, radio, digital and publishing brands. 

Our content reaches almost every Australian - meaning what we do has real impact. We bring people together, celebrate the big moments, and capture the everyday ones.

Some of our most beloved brands have been part of Australian life for generations, and others - new on the scene - have already found their place firmly in our lives. We’re evolving and we need people like you to bring new ideas, innovate and make your mark.

Job Description

As the Audience Engagement Editor, you'll be at the forefront of connecting audiences with our content, journalists, and core values across all mastheads. This pivotal role involves fostering meaningful discussions, building reader belonging, and amplifying key journalistic moments.

Based in the newsroom, you'll collaborate with editorial teams, using data and engagement strategies to deepen audience relationships online and in person, ultimately growing loyalty and engagement across our readership.

Day to day you will:

  • Develop and implement strategies to cultivate a loyal and engaged audience.
  • Collaborate with editorial teams to encourage reader interaction and discussions.
  • Participate in editorial planning meetings, and create  engagement plans for promoting flagship newsroom initiatives.
  • Work closely with editorial, product, and strategy teams to align audience engagement strategies with editorial values, using analytics to drive audience experience and reduce churn.
  • Co-create and promote content that encourages reader interaction, including exclusive subscriber stories and new formats.
  • Coordinate and execute engagement strategies to maximise audience interaction with major editorial projects and initiatives.
  • Identify and develop new opportunities for audience engagement through creative formats, reader stories, and live events.
  • Work with newsroom teams to create content that showcases behind-the-scenes stories and highlights our journalists' expertise.
  • Monitor and respond to reader feedback and complaints in a professional, timely manner.
  • Identify and organise in-person events to enhance relationships with our audience.

Qualifications

What you'll bring:

  • Strong communication skills with experience in writing concise, impactful copy and scripts.
  • Proven ability to experiment with new formats and engage diverse audiences across various platforms.
  • Editorial experience and an understanding of newsroom operations.
  • Solid understanding of the AFR brand and its editorial attributes.
  • Ability to manage multiple projects simultaneously and meet deadlines.
  • Experience working collaboratively within a close-knit, dynamic team.

Additional Information

Our employee benefits include:

  • 18 weeks paid parental leave with no distinction between primary and secondary carers.
  • Access to 'Employee Exclusives' program - a way of getting closer to our incredible brands, offering unique experiences, behind-the-scenes access, and awesome perks.
  • Digital newspaper subscription to our mastheads.
  • Annual gift voucher for Stan subscription.

More info at Nine Careers.


Our Commitment to Diversity and Inclusion:

At Nine, we are committed to fostering a workforce that embraces all aspects of diversity and inclusion and where practices are equitable to ensure our people experience a sense of belonging. From day one, you'll be encouraged to bring your whole self to work and will be supported to perform at your best. Should you require any adjustments to the recruitment process in order to equitably participate, we encourage you to advise us at the time of application.

We encourage applications from Aboriginal and Torres Strait Islander people, people with disabilities, and of all ages, nationalities, backgrounds and cultures.

Disclaimer: We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.

Work rights: Please note to apply for this role you must already have the right to lawfully work and live in Australia.

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