Brand Manager テンセントゲームズ・ブランドマネージャー

9 Months ago • 3 Years + • Marketing

Job Summary

Job Description

Brand Manager for Tencent Games, requires 3+ years of gaming experience, strong execution, content understanding, communication, and Japanese language skills.
Must have:
  • Gaming Industry
  • Strong Execution
  • Content Expertise
  • Japanese Language
Good to have:
  • Game Marketing
  • Anime/ACGN
  • Business Chinese
  • English Communication

Job Details

Responsibilities:

【About Level Infinite】
Level Infinite is Tencent’s global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world. We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games.

▼業務内容

1. Level Infinite日本ブランドおよび日本に配信されるゲーム製品のマーケティング関連プロモーション戦略の策定と実行すること。

2. マーケットキャンペーンを含め、PR、KOL、展示会イベント、OOH、TVCMなどのマーケティング関連プロモーション計画の実行、追跡、フィードバックおよびまとめること。

3. 会社のゲーム製品に関する市場、ユーザー、競合相手の調査、市場の風評モニタリングと分析を行い、価値あるフィードバックを提供すること。

4、非常に強い実行力と責任感を持ち、部門内の各チームプロジェクトリソースの調整に協力すること。

5. 本社(HQ)と協力し、グローバル向け製品に対するマーケティング関連の統合マーケティング協力を行うこと。

1、Level infinite日本品牌及发行到日本的游戏产品的市场相关推广工作的策略制定与执行

2、PR、KOL、线下展会活动、OOH、TVCM等市场相关推广方案的执行、跟踪、反馈与总结,包括不限于大型市场campaign等

3、针对公司游戏产品的市场、用户、竞争对手进行研究、市场舆情监控分析,提供有价值的反馈建议

4、具有极强的执行力和责任心,协同部门各团队项目资源的协调

5、与总部(HQ)针对全球向产品,进行市场营销相关的整合营销合作

Requirements:

応募条件

1. 実行力が強く、コンテンツに精通し、論理的で、整理されている必要がある。

2. 3年以上のゲーム業界での勤務経験があり、ゲームが好きで、ゲーム業界のエコシステムについて一定の理解がある方。ゲームマーケティングの経験がある方や、アニメゲームやACGNコンテンツが好きな方を優先する

3. 優れたコミュニケーション調整能力、厳密な論理的思考能力、問題解決能力、積極的な実行力と推進力、高い責任感とチームワーク精神を持つ方

4. 日本での生活経験や日本のゲーム企業での勤務経験がある方を優先する

5. ビジネス中国語と日本語の文書及び口頭表現能力が必要であり、英語のコミュニケーション能力があれば尚良い。

1、需要执行力强,懂内容,逻辑清晰、条理性强

2、3年以上游戏行业工作经验,热爱游戏,对游戏行业生态有一定了解,有游戏市场营销工作经历者优先,热爱二次元游戏,或者ACGN内容优先

3、具备优秀的沟通协调能力,严谨的逻辑思维能力,分析解决问题的能力,主动的执行力和推动力,高度责任感和团队合作精神

4、有在日生活经验和日本游戏企业工作经历者优先

5、需要具备商务中文与日语书面及口语表达能力,同时具备英语沟通能力者优先 

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About The Company

Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life of people around the world.


Founded in 1998 with its headquarters in Shenzhen, China, Tencent's guiding principle is to use technology for good. Our communication and social services connect more than one billion people around the world, helping them to keep in touch with friends and family, access transportation, pay for daily necessities, and even be entertained.


Tencent also publishes some of the world's most popular video games and other high-quality digital content, enriching interactive entertainment experiences for people around the globe.


Tencent also offers a range of services such as cloud computing, advertising, FinTech, and other enterprise services to support our clients' digital transformation and business growth.


Tencent has been listed on the Stock Exchange of Hong Kong since 2004.

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