Creative Copywriter

1 Day ago • 3-6 Years

Job Summary

Job Description

As a Creative Copywriter, you will be responsible for crafting engaging and high-performing copy for branding campaigns across digital channels, social media, and marketing initiatives. You will work with the Brand team and the marketing team to bring the company's voice to life. Key responsibilities include ideating and executing themes for marketing campaigns, developing and executing social media ideas, working on brand campaign briefs, and developing scripts for product and social videos. Collaboration with designers, brand managers, and product teams is essential to develop integrated campaigns, including brainstorming and pitching always-on campaigns.
Must have:
  • Experience in writing English and Hindi copies
  • 3-6 years of copywriting experience with creative agency experience
  • Strong portfolio
  • Ability to thrive in a fast-paced environment
  • Strong storytelling techniques
  • Ability to write crisp, and persuasive copy
Good to have:
  • Passion for gaming or digital entertainment

Job Details

A Multi-Player Gaming Company


Head Digital Works is the pioneer & one of India's largest online skill-gaming companies that develop and operate zeal-driven applications for online gaming enthusiasts. With more than 75 million+ users and multiple brand verticals like A23Rummy and Cricket.com, We have come a long way in the past 18 years. What started from a small garage in 2006 with nothing but a dream - "To become India's leading online gaming portal" has now turned into one of the most profitable start-ups in India that have gone through cycles of angel, venture capital and private equity investments.

We're a diverse group of thinkers and doers who are reimagining what's possible to make it easier for all of us to do what we love in new ways.


Role Overview
  • As a Creative Copywriter, you will be the creative powerhouse behind A23’s brand storytelling. Your primary responsibility will be crafting engaging and high-performing copy for branding campaigns across digital channels, engaging social media ideas, and other marketing initiatives. You will work within the Brand team and work closely with the marketing team to bring our voice to life. 


Key Responsibilities
  • Ideate and execute themes for marketing campaigns and communication that captivates our audience and drive engagement.
  • Develop & execute social media ideas that resonate with our audience and generate high engagement rates.
  • Work on Brand campaign briefs
  • Develop scripts for product and social videos
  • Adapt brand tone and messaging to suit different platforms, audiences, and campaign goals.


Collaboration & Strategy
  • Work closely with designers, brand managers and product teams to develop integrated campaigns.
  • Brainstorm and pitch always on campaigns.


What We’re Looking For
  • Experience in writing english and hindi copies
  • 3 - 6  years of experience in copywriting with a creative agency experience .
  • Strong portfolio
  • A passion for gaming or digital entertainment is a plus!
  • Ability to thrive in a fast-paced, high-adrenaline environment.
  • Strong grasp of storytelling techniques that engage audiences.
  • Ability to write crisp, and persuasive copy that grabs attention immediately.


What we offer -


1. Competitive salary

2. Mediclaim Policy - Best in Industry

3. Flexible working hours

4. Career Development Program

5. Best in Industry Reward and Recognition program

6. Inclusive and Collaborative Work Culture

7. Complimentary snacks are served every day


If you would want to be a part of this multi-million user company, apply on the given link

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About The Company

We are one of India's oldest online skill-gaming companies that develop and operate zeal-driven applications for online gaming enthusiasts. With more than 60 million+ users and multiple brand verticals like A23 Rummy, A23 Poker A23 Games and Cricket.com, Head Digital Works has come a long way in the past 17 years. What started from a small garage in 2006 with nothing but a dream - "To become India's leading online gaming portal" has now turned into one of the most profitable start-ups in India that have gone through cycles of angel, venture capital and private equity investments.

We're a diverse group of thinkers and doers who are reimagining what's possible to make it easier for all of us to do what we love in new ways.

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