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CRM Network Manager

CRM Network Manager

2 Months ago • 2 Years + • Campaign Management • Business Development • Marketing

About the job

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Job Description

The CRM Network Manager leads CRM activities for all clients within a Network model, managing a team to optimize the player life cycle (conversion, retention, reactivation). Key responsibilities include developing and implementing CRM programs aligned with customer journeys, monitoring partner brand performance, building customized funnels, creating business cases for new opportunities, and managing the day-to-day operations of the Network CRM Team. The role requires leading multichannel customer journey initiatives, developing strategic performance reports, and providing training and development to the team. Success is measured by improving customer LTV and retention, enhancing the overall CRM proposition, and fostering a high-performing team.

Must have:

Leadership skills and team management
CRM program development & implementation
KPI analysis & reporting
Customer journey optimization
Partner relationship management
2+ years' experience in a similar role

Good to have:

BA/BSc in Marketing
Experience with multichannel marketing

As a CRM Network Manager, you will play a leadership role in developing and executing our CRM activities for all our clients within the Network model. You will manage a team of coordinators and team leads to optimize the full player life cycle, including conversion, retention and reactivation. Your core KPI’s will be to improve customer LTV and retention while aiming to improve our overall CRM proposition.

What You'll Do

Focusing on the core business KPIs, develop and implement CRM programs that align to key moments of need within the customers journey based on insights from analytics.
Monitoring partner brand performances and taking actions to improve KPI’s.
Oversee a team of CRM professionals responsible for partner engagement, relationship management, and support, fostering a culture of high performance.
Build and optimize smart customized funnels for segmented users in different life cycles.
Create business cases for new engagement opportunities and get buy-in from key clients and stakeholders.
Responsible for the day-to-day management of the Network CRM Team.
Lead the strategy, development and execution of multichannel customer journey initiatives via deriving insights from post-campaign analyses, database mining, web analytics and test and learn initiatives to drive and optimize customer loyalty, retention, personalization and promotional strategies.
Develop reporting and insight with strategic performance trends and actionable customer insights based on clear understanding of business objectives- utilized to recommend programmatic marketing streams.
Lead the continued evolution of direct marketing practices.
Weekly/Monthly reporting – including, but not limited to, campaign results, customer counts, financial forecasts.
Developing Team Strengths and improving weaknesses. Provide training, mentoring, and professional development opportunities to the Network CRM team, ensuring they possess the skills needed to excel.
Develop a deep understanding of the customer life-cycle journey and identify opportunities to activate, engage and retain customers using all marketing channels.
Identify Team Goals and evaluate team progress.
Overseeing end-to-end monitoring of campaign performance.
Work together with the VP of Commercial to continuously improve our overall CRM proposition.

What We're Looking For

You are dynamic, result-oriented combined with an entrepreneurial mindset.
Strong communication skills and you are a team player.
BA/BSc. in Marketing or equivalent – (Advantage).
Proven leadership skills, ability to motivate and develop people.
Hands-on experience analyzing Retention KPIs, building reports, and synthesizing insights for stakeholders.
2 years’ previous experience in a similar role – a must.
Excellent time management and problem-solving skills.
Ability to work to a tight deadline and under pressure.
Experience in relationship management skills with 3rd party partners.
You are responsible, detail-oriented, well organized, independent, able to learn quickly, a multi-tasking master, a team player & have great interpersonal skills!

Company Summary

Aristocrat Interactive  

Aristocrat Interactive is Aristocrat Leisure Limited’s (ASX:ALL) regulated online Real Money Gaming (RMG) business and was formed in 2024 when the Anaxi and NeoGames businesses (Anaxi, NeoGames, Aspire Global, BtoBet, and Pariplay) came together.  The business is an industry leader in content and technology solutions for online RMG, with a full-service offering that includes content, proprietary technology platforms and a range of value added services across iLottery, iGaming and Online Sports Betting (OSB).

About Aristocrat

Aristocrat Leisure Limited (ASX: ALL) is a leading gaming content creation company powered by technology to deliver industry-leading casino games together with mobile games and online real money games, collectively entertaining millions of players worldwide, every day. Headquartered in Sydney, Australia, Aristocrat has three operating business units, spanning regulated land-based gaming (Aristocrat Gaming), mobile games publishing (Pixel United) and regulated online real money (Aristocrat Interactive). Our team of over 8,500 people across the globe are united by our company mission to bring joy to life through the power of play.

Our Values

All about the Player
Talent Unleashed
Collective Brilliance
Good Business Good Citizen

Travel Expectations

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About The Company

Aristocrat Gaming

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Aristocrat Leisure Limited is an ASX20 listed company and one of the world’s leading providers of gaming solutions. We’re licensed in over 300 jurisdictions and operate in over 90 countries around the world. We’re also proud to have a team of over 7000 employees that deliver outstanding results by pushing the boundaries of innovation, creativity and technology each day. We offer a diverse range of products and services including electronic gaming machines, social gaming and casino management systems, but it doesn’t stop there. Despite our global presence and exponential growth, we remain an ideas company at heart that is committed to delivering outstanding results for our customers and players and an unparalleled experience for our employees, who have the opportunity to grow, be inspired and be the best they can be.

Our values of Talent Unleashed, All About the Player, Collective Brilliance and Good Business, Good Citizen guide and inspire us to live our mission of bringing joy to life through the power of play – every day.

Come and join us – let’s play!

𝘗𝘭𝘦𝘢𝘴𝘦 𝘣𝘦 𝘢𝘭𝘦𝘳𝘵 𝘵𝘰 𝘴𝘤𝘢𝘮𝘴 𝘰𝘧𝘧𝘦𝘳𝘪𝘯𝘨 𝘦𝘮𝘱𝘭𝘰𝘺𝘮𝘦𝘯𝘵 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘪𝘦𝘴. 𝘈𝘯𝘺 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘪𝘰𝘯 𝘵𝘰 𝘤𝘢𝘯𝘥𝘪𝘥𝘢𝘵𝘦𝘴 𝘳𝘦𝘨𝘢𝘳𝘥𝘪𝘯𝘨 𝘦𝘮𝘱𝘭𝘰𝘺𝘮𝘦𝘯𝘵 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘪𝘦𝘴 𝘢𝘵 𝘈𝘳𝘪𝘴𝘵𝘰𝘤𝘳𝘢𝘵 𝘰𝘳 𝘪𝘵𝘴 𝘴𝘶𝘣𝘴𝘪𝘥𝘪𝘢𝘳𝘪𝘦𝘴 𝘸𝘪𝘭𝘭 𝘤𝘰𝘮𝘦 𝘧𝘳𝘰𝘮 𝘢𝘯 @𝘢𝘳𝘪𝘴𝘵𝘰𝘤𝘳𝘢𝘵.𝘤𝘰𝘮, @𝘣𝘪𝘨𝘧𝘪𝘴𝘩𝘨𝘢𝘮𝘦𝘴.𝘤𝘰𝘮, @𝘱𝘪𝘹𝘦𝘭𝘶𝘯𝘪𝘵𝘦𝘥.𝘤𝘰𝘮, 𝘰𝘳 @𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘮𝘢𝘥𝘯𝘦𝘴𝘴.𝘤𝘰𝘮 𝘦𝘮𝘢𝘪𝘭 𝘢𝘥𝘥𝘳𝘦𝘴𝘴. 𝘍𝘳𝘰𝘮 𝘵𝘪𝘮𝘦 𝘵𝘰 𝘵𝘪𝘮𝘦, 𝘈𝘳𝘪𝘴𝘵𝘰𝘤𝘳𝘢𝘵 𝘮𝘢𝘺 𝘶𝘴𝘦 𝘢𝘯 𝘦𝘹𝘵𝘦𝘳𝘯𝘢𝘭 𝘢𝘨𝘦𝘯𝘤𝘺 𝘧𝘰𝘳 𝘳𝘦𝘤𝘳𝘶𝘪𝘵𝘮𝘦𝘯𝘵 𝘱𝘶𝘳𝘱𝘰𝘴𝘦𝘴, 𝘩𝘰𝘸𝘦𝘷𝘦𝘳 𝘵𝘩𝘦𝘺 𝘸𝘪𝘭𝘭 𝘯𝘦𝘷𝘦𝘳 𝘳𝘦𝘲𝘶𝘦𝘴𝘵 𝘱𝘢𝘺𝘮𝘦𝘯𝘵𝘴 𝘰𝘧 𝘢𝘯𝘺 𝘴𝘰𝘳𝘵.