CRM Performance Manager

1 Month ago • All levels

Job Summary

Job Description

As the CRM Performance Manager, you will embed a data-first mindset within the CRM team. You will be responsible for turning complex data into clear, impactful insights to boost player satisfaction, loyalty, and lifetime value. You will work with CRM Managers and other stakeholders to ensure insights contribute to commercial performance and align with wider player lifecycle strategies. Responsibilities include data analysis, player segmentation, performance tracking, campaign review, and collaboration within the CRM team. You will analyze data, build player segments, monitor key metrics, and evaluate campaign performance.
Must have:
  • Demonstrable experience in data analysis or insights role
  • Strong understanding of CRM performance metrics
  • Hands-on experience with data tools like SQL, Excel
  • Excellent communication skills to simplify data
Good to have:
  • Experience in the iGaming sector
Perks:
  • Hybrid work policy
  • 4 weeks of Workation
  • Well-being allowance to support your active lifestyle
  • Private health insurance
  • Discounts across a range of retailers, gyms, bars & restaurants
  • Employee assistance program
  • Relocation package for non-Malta residents

Job Details

ABOUT THE ROLE

 

As our CRM Performance Manager, you play a crucial role in embedding a data-first mindset within the CRM team. Reporting to the Director of CRM, you will take ownership of the analytical frameworks that support player retention and engagement efforts across multiple brands and regions. Your core focus is turning complex data into clear, impactful insights, giving CRM teams the tools they need to make smart, data-driven decisions that boost player satisfaction, loyalty, and lifetime value. Working side-by-side with CRM Managers, Country Teams, and internal stakeholders, you ensure your insights contribute directly to commercial performance and align with wider player lifecycle strategies.

 

YOU WILL BE RESPONSIBLE FOR:

  • Data Analysis & Insights: Collect, analyse and interpret market, player and campaign-level data to uncover actionable insights. Use these insights to highlight opportunities for improving CRM effectiveness across both automated player journeys, regular adhoc campaigns and loyalty programmes.
  • Player Segmentation & Profiling: Build and enhance advanced segmentation models that help CRM teams target players more effectively. Use data to group players into segments based on behavior, value, and preferences, ensuring campaigns are more tailored, relevant, and impactful.
  • Performance Tracking & Reporting: Work closely with BA and BI teams to design and maintain performance dashboards and reports that monitor key CRM metrics — including retention rates, reactivation success, bonus ROI, and churn. Ensure that reporting is clear and accessible to all key stakeholders, helping to drive informed, data-led decision-making across the CRM team.
  • Campaign & Journey Review: Work closely with the wider CRM teams to evaluate campaign and journey performance. Identify what is driving success, and recommend test case scenarios for continuous improvements  using player data, and predictive modelling to refine segmentation, timing, channel mix, and offer strategies.
  • Collaboration & Upskilling: Take the lead on analytics within CRM, offering guidance, training, and practical support to the wider CRM department to help interpret and elevate data-driven decision making into their daily work.

OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING:

  • Demonstrable experience in a data analysis or insights role, ideally within CRM, lifecycle marketing, or player retention.
  • Strong understanding of CRM performance metrics and player behavior analysis.
  • Hands-on experience with data tools such as SQL, Excel, Tableau, or similar platforms.
  • Experience in the iGaming sector is a definite advantage.
  • Excellent communication skills, with the ability to simplify complex data into clear, actionable insights.
  • Proactive approach with strong analytical thinking and problem-solving skills, plus a genuine passion for using data to create meaningful business impact.

 

WHO WE ARE

 

At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We’re a team of over 1800 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 16 offices worldwide.
 

BENEFITS 

  • Hybrid work policy
  • 4 weeks of Workation (T&C apply)
  • Well-being allowance to support your active lifestyle
  • Private health insurance
  • Discounts across a range of retailers, gyms, bars & restaurants
  • We offer an employee assistance program that can provide help and guidance during challenging moments.
  • For non-Malta residents, we offer a relocation package with 3 weeks of accommodation and flights

JOIN US!

In our pride, we empower our teammates to find their roar and run with their wildest ideas. We don’t wait for things to happen; we pounce and make it happen!

 

Would you be a good fit for the Leo Pride - give us a roar!

 

Description

Position at LeoVegas Group

ABOUT THE ROLE

 

As our CRM Performance Manager, you play a crucial role in embedding a data-first mindset within the CRM team. Reporting to the Director of CRM, you will take ownership of the analytical frameworks that support player retention and engagement efforts across multiple brands and regions. Your core focus is turning complex data into clear, impactful insights, giving CRM teams the tools they need to make smart, data-driven decisions that boost player satisfaction, loyalty, and lifetime value. Working side-by-side with CRM Managers, Country Teams, and internal stakeholders, you ensure your insights contribute directly to commercial performance and align with wider player lifecycle strategies.

 

YOU WILL BE RESPONSIBLE FOR:

  • Data Analysis & Insights: Collect, analyse and interpret market, player and campaign-level data to uncover actionable insights. Use these insights to highlight opportunities for improving CRM effectiveness across both automated player journeys, regular adhoc campaigns and loyalty programmes.
  • Player Segmentation & Profiling: Build and enhance advanced segmentation models that help CRM teams target players more effectively. Use data to group players into segments based on behavior, value, and preferences, ensuring campaigns are more tailored, relevant, and impactful.
  • Performance Tracking & Reporting: Work closely with BA and BI teams to design and maintain performance dashboards and reports that monitor key CRM metrics — including retention rates, reactivation success, bonus ROI, and churn. Ensure that reporting is clear and accessible to all key stakeholders, helping to drive informed, data-led decision-making across the CRM team.
  • Campaign & Journey Review: Work closely with the wider CRM teams to evaluate campaign and journey performance. Identify what is driving success, and recommend test case scenarios for continuous improvements  using player data, and predictive modelling to refine segmentation, timing, channel mix, and offer strategies.
  • Collaboration & Upskilling: Take the lead on analytics within CRM, offering guidance, training, and practical support to the wider CRM department to help interpret and elevate data-driven decision making into their daily work.

OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING:

  • Demonstrable experience in a data analysis or insights role, ideally within CRM, lifecycle marketing, or player retention.
  • Strong understanding of CRM performance metrics and player behavior analysis.
  • Hands-on experience with data tools such as SQL, Excel, Tableau, or similar platforms.
  • Experience in the iGaming sector is a definite advantage.
  • Excellent communication skills, with the ability to simplify complex data into clear, actionable insights.
  • Proactive approach with strong analytical thinking and problem-solving skills, plus a genuine passion for using data to create meaningful business impact.

 

WHO WE ARE

 

At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We’re a team of over 1800 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 16 offices worldwide.
 

BENEFITS 

  • Hybrid work policy
  • 4 weeks of Workation (T&C apply)
  • Well-being allowance to support your active lifestyle
  • Private health insurance
  • Discounts across a range of retailers, gyms, bars & restaurants
  • We offer an employee assistance program that can provide help and guidance during challenging moments.
  • For non-Malta residents, we offer a relocation package with 3 weeks of accommodation and flights

JOIN US!

In our pride, we empower our teammates to find their roar and run with their wildest ideas. We don’t wait for things to happen; we pounce and make it happen!

 

Would you be a good fit for the Leo Pride - give us a roar!

 

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About The Company

LeoVegas Group is a leading international igaming company with a clear vision to create the world’s greatest igaming experience. The Group offers online casino, live casino, and sports betting via 10 brands in 10 jurisdictions. The Group continues to grow rapidly, currently employing over 1,000 people in Europe, including at its headquarters in Stockholm and operations hub in Malta.


As one of the most innovative companies in the industry, the Group also invests and develops other igaming companies through its investment arm, LeoVentures. In 2022, LeoVegas Group became a subsidiary of the global entertainment company MGM Resorts International (NYSE: MGM). 


For more information, visit www.leovegasgroup.com.

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