Digital Marketing Analytics Specialist

Onward Search is a specialized staffing and talent solutions company that helps professionals find top jobs with the nation’s leading brands. We are currently seeking a Digital Marketing Analytics Specialist for a hybrid role based in New York City.

In this dynamic position, you will collaborate closely with national advertising and strategic partnerships teams to provide data-driven insights and strategic guidance. If you're passionate about leveraging data to drive business decisions and enjoy working in a fast-paced environment, this could be the perfect opportunity for you!

Key Responsibilities:

• Data and Analytics Management: Oversee all data and analytics related to digital media plans for advertising and content partnerships, ensuring high accuracy and quality.
• Campaign Evaluation and Reporting: Collaborate with the advertising and partnerships teams to deliver timely, high-quality reporting on digital media campaigns and partnership content programs. Evaluate campaign performance against established KPIs.
• Ongoing Optimizations: Provide actionable insights and continuous recommendations to optimize advertising efforts, helping the team and company thrive.
• Vendor and Partner Coordination: Work with external vendors and partners to ensure deliverables are met and align with the company’s strategic and analytical goals.
• Data Integrity and Analysis: Conduct technical reviews and analyses of digital media plans, ensuring data integrity across internal and external reporting dashboards. Own all campaign data from planning to execution and performance review.
• Cross-Team Collaboration: Support successful execution of cross-functional projects and provide thought leadership to enhance overall team performance.
• Technology Evaluation: Assess new technologies and industry tools to improve digital media strategies.
• Research and Innovation: Regularly explore new opportunities, potential partners, and market trends to expand the company’s digital capabilities.

Qualifications:

• Education: BA degree required.
• Experience: 5+ years of experience in media analytics, media planning, or digital advertising.
• Technical Skills: Proficient in Microsoft Excel, PowerPoint, and Outlook. Strong experience with major digital reporting tools and media dashboards.
• Analytical Skills: Strong ability to analyze complex data and derive actionable insights. Familiarity with digital media KPIs such as CTR, VCR, etc.
• Communication: Excellent written and oral communication skills, with the ability to collaborate across teams and manage multiple projects effectively.
• Organizational Skills: Strong attention to detail, time management, and organizational skills.
• Creative Problem Solving: Ability to think creatively and independently, even in ambiguous situations, with a strong passion for data and analytics.
• Digital Advertising Knowledge: Familiarity with social media platform advertising and associated metrics is a plus.

Perks & Benefits:

• Bonus Potential: Annual bonus eligibility.
• Work Schedule: Hybrid role based in NYC.
• Growth Opportunity: Work with industry-leading teams and make a significant impact in the digital marketing space.

If you are an analytical thinker with a passion for digital marketing, we encourage you to apply now! Our recruitment team will be in touch to guide you through the process and advocate on your behalf.

Employer Details:

• Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
• In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
• Onward Search is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
• Onward Search offers medical, dental, vision benefits, as well as a 401k program, for all eligible full time temporary assignments.
• Onward Search is a drug-free workplace.
• Onward Search is a nationwide staffing agency and talent solutions provider specializing in creative, marketing and technology. Our clients are continuously turning to us to fill their open positions. Therefore, there is no application deadline for this position, as we are seeking candidates for this type of role across all our clients on an ongoing basis.