CRM Specialist

2 Months ago • 3-5 Years • Marketing

Job Summary

Job Description

The CRM Specialist at DraftKings will support daily operations of the marketing channel for their Online Casino vertical. Responsibilities include strategizing campaign calendars to engage, re-activate, and monetize the player base; identifying opportunities for personalized customer lifecycle campaigns; executing A/B tests and analyzing results; collaborating with Revenue Operations, Analytics, and Product teams; measuring and reporting campaign performance; and writing marketing emails, push notifications, and in-app messages. The ideal candidate will have 3-5 years of marketing experience (online casino experience preferred), strong written and oral communication skills, data-driven thinking, and experience with A/B testing. The role requires a self-starter comfortable in a fast-paced environment.
Must have:
  • 3-5 years marketing experience
  • Online casino industry knowledge preferred
  • Strong written & oral communication
  • Data-driven & strategic thinking
  • Experience with A/B testing
  • Campaign strategy & execution
Good to have:
  • HTML experience

Job Details

We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.

Here, “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.

The Crown Is Yours

DraftKings is looking for a self-starter who thrives in a fast-paced work environment and wants to grow within a tech-focused marketing team. As a CRM Specialist, you will support daily operations of the marketing channel for our Online Casino vertical. You will play a key role in ensuring all marketing communications adhere to best practices and deliver an exceptional customer experience, along with ensuring all required partners are aligned on promotional offers at any given point in time. Our company is agile and values high levels of autonomy, cross-functional collaboration, and a data-driven approach.

What you’ll do as a CRM Specialist

  • Strategize campaign calendar to engage, re-activate, and monetize player base.

  • Identify opportunities and manage personalized customer lifecycle campaigns to upsell users into new products, retain high-value users, and grow LTV.

  • Execute structured tests and lead analysis of results to maximize business impact.

  • Work cross-functionally with a broad set of Revenue Operations, Analytics, and Product partners to incorporate new product enhancements, A/B tests, and internal toolsets.

  • Measure, report, and analyze campaign performance and test results, sharing learnings cross-functionally.

  • Write emails, push notifications, and in-app messages aligned to our marketing standards, brand guidelines, and channel best practices.


What skills you will use

  • Bachelor’s degree in marketing or experience in a similar field.

  • 3-5 years of marketing experience.

  • Online casino industry strongly preferred.

  • Detail-oriented with strong written and oral communication skills.

  • Data-driven and strategic thinker with a passion for gaming.

  • HTML experience a plus.

  • Experience with A/B testing and leading strategic initiatives.

  • Proven experience as a self-starter who is comfortable in a fast paced, quickly changing environment.

#LI-GR1

Join Our Team

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.

Similar Jobs

Electronic Arts - JavaScript Developer | AWS & ServiceNow Specialist

Electronic Arts

Hyderabad, Telangana, India (Hybrid)
2 Weeks ago
Google - Senior Software Engineer, Full Stack

Google

(On-Site)
5 Months ago
Canva - Senior Frontend Software Engineer - AI Help Platform

Canva

Sydney, New South Wales, Australia (Remote)
2 Weeks ago
WebFX - Jr. Online Graphics Designer

WebFX

Harrisburg, Pennsylvania, United States (On-Site)
6 Months ago
WebFX - Jr. Social Media Advertising Strategist

WebFX

Harrisburg, Pennsylvania, United States (On-Site)
6 Months ago
USE Insider - Technical Support Specialist - English Speaker (Hybrid)

USE Insider

İstanbul, İstanbul, Türkiye (On-Site)
6 Months ago
Google - Accelerated Growth Consultant

Google

Dublin, County Dublin, Ireland (On-Site)
2 Weeks ago
Inwave - Mobile Game Digital Marketing

Inwave

(On-Site)
2 Months ago
Pattern® - Digital Marketing Manager

Pattern®

Lehi, Utah, United States (Hybrid)
7 Months ago
Goliath Group - Marketing and Sales Specialist

Goliath Group

Hessen, Germany (Hybrid)
3 Weeks ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Nagarro - Associate Staff Engineer, Java Fullstack

Nagarro

India (Remote)
6 Months ago
Nagarro - Principal Engineer, Java Fullstack

Nagarro

Singapore, Singapore (On-Site)
6 Months ago
Google - Visual Design and Communications Producer, YouTube Business Technology

Google

Bengaluru, Karnataka, India (On-Site)
2 Weeks ago
Scientific Games  - Associate Software Engineer

Scientific Games

Alpharetta, Georgia, United States (On-Site)
4 Weeks ago
Nagarro - Staff Engineer, PHP- DRUPAL

Nagarro

Sri Lanka (Remote)
6 Months ago
Canva - Staff Frontend Engineer - Data Workflows Team - Canva UK

Canva

London, England, United Kingdom (Remote)
4 Months ago
CloudHire - Angular NestJS Architect

CloudHire

Karnataka, India (Remote)
1 Month ago
Wolters Kluwer - Associate Director, Technology Sales Support - CPM Pre-Sales

Wolters Kluwer

New York, New York, United States (Remote)
6 Months ago
CoolGames - Internship Community Manager

CoolGames

North Holland, Netherlands (On-Site)
1 Month ago
N-iX - Middle .NET Engineer

N-iX

Poland (Remote)
1 Month ago

Get notifed when new similar jobs are uploaded

Jobs in London, England, United Kingdom

Tencent - NLP/LLM Research Intern

Tencent

London, England, United Kingdom (On-Site)
1 Month ago
Forgotten Empires - Senior Software Engineer - Age of Empires (Remote)

Forgotten Empires

England, United Kingdom (Remote)
1 Month ago
Salesforce - Strategic Solution Engineer, Media Industry

Salesforce

London, England, United Kingdom (Remote)
1 Month ago
Cloud Imperium Games - Senior AI Programmer

Cloud Imperium Games

Manchester, England, United Kingdom (On-Site)
2 Months ago
Gaming Innovation Group  - Sales Development Representative

Gaming Innovation Group

England, United Kingdom (Hybrid)
1 Month ago
Activision - Senior VFX Destruction Artist

Activision

London, England, United Kingdom (Hybrid)
1 Month ago
PlayStation Global - Manager, Analytics Engineering

PlayStation Global

London, England, United Kingdom (On-Site)
5 Months ago
Tesla - Service Advisor

Tesla

Birmingham, England, United Kingdom (On-Site)
2 Months ago
Climax Studios - Senior Level Designer

Climax Studios

Liverpool, England, United Kingdom (On-Site)
1 Month ago
Bally's Interactive - Head of SEO & ASO

Bally's Interactive

London, England, United Kingdom (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

The Walt Disney Company - Marketing Manager - Disney Publishing

The Walt Disney Company

New York, New York, United States (On-Site)
2 Weeks ago
Nintendo - Intern - Competitive Play

Nintendo

Redmond, Washington, United States (On-Site)
6 Months ago
WebFX - Digital Marketing Specialist - Account Manager

WebFX

Harrisburg, Pennsylvania, United States (On-Site)
6 Months ago
Nordcurrent - Marketing Project Manager

Nordcurrent

Vilnius, Vilnius County, Lithuania (On-Site)
3 Months ago
Fuse Games - Marketing Producer

Fuse Games

England, United Kingdom (Hybrid)
1 Month ago
Warner Bros Games - Sales & Retail Business Development Internship (Derivative Products)

Warner Bros Games

Neuilly-sur-Seine, Île-de-France, France (On-Site)
2 Weeks ago
Google - Media Solutions Specialist, Large Customer Sales (English)

Google

Dublin, County Dublin, Ireland (On-Site)
2 Weeks ago
Fliff  Inc  - CRM Analyst

Fliff Inc

Philadelphia, Pennsylvania, United States (On-Site)
9 Months ago
Voodoo - Offline Growth Manager USA

Voodoo

Chicago, Illinois, United States (On-Site)
3 Weeks ago
Avalanche Studios Group - Senior Product Marketing Manager

Avalanche Studios Group

Stockholm, Stockholm County, Sweden (Hybrid)
1 Month ago

Get notifed when new similar jobs are uploaded

About The Company

Boston, Massachusetts, United States (On-Site)

United States (Remote)

Boston, Massachusetts, United States (On-Site)

Boston, Massachusetts, United States (On-Site)

Boston, Massachusetts, United States (On-Site)

Plovdiv, Plovdiv Province, Bulgaria (Remote)

Boston, Massachusetts, United States (On-Site)

London, England, United Kingdom (On-Site)

View All Jobs

Get notified when new jobs are added by DraftKings

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug