Freelance UX Lead

1 Week ago • 3-5 Years

About the job

SummaryBy Outscal

About the job:
As a Freelance Lead User Experience (UX) Designer, you'll be responsible for architecting seamless, human-centered digital experiences for our clients. You'll leverage your UX expertise and analytical mindset to drive concepts from ideation to execution, collaborating with cross-functional teams. You'll lead and mentor UX teams, provide strategic guidance, and communicate design decisions clearly, using data and insights to advocate for the user. You'll manage multiple priorities, ensure effective time management, and continuously refine your work and that of your team. You'll also stay ahead of industry trends and contribute to business development efforts.
Must have:
  • Bachelor's degree in UX, HCI, Psychology, Computer Science, or a related field
  • 3-5 years of experience in UX design, product design, or related fields
  • Expertise in user-centered design processes
  • Strong portfolio showcasing your design process, creative problem-solving, and results
  • Proficiency with modern design tools such as Figma, Sketch, Adobe XD, InVision, Axure, and Adobe Creative Suite
  • Experience working with WCAG 2.1 accessibility standards and a commitment to inclusive design practices
  • Excellent communication and interpersonal skills
  • Adaptability in fast-paced environments
  • Passion for continuous learning
Good to have:
  • Familiarity with front-end development processes, content management systems, and modular design systems

As a Freelance Lead User Experience (UX) Designer, you’ll architect seamless, human-centered digital experiences for our clients. Leveraging your UX expertise and analytical mindset, you'll drive concepts from ideation to execution, collaborating with cross-functional teams to navigate ambiguity and prioritize effectively. Your leadership will ensure timely delivery of innovative and user-friendly solutions.

You’ll have the opportunity to focus deeply on one client or work across multiple accounts, always delivering exceptional, scalable UX solutions. Whether leading the design of multiple features or taking ownership of a single, critical feature, your precision and experience will shine through in every detail. 


You will:

  • Design and deliver holistic, user-centric systems, flows, and interfaces using wireframes, prototypes, and visual compositions that align with both user needs and business objectives.
  • Lead and mentor UX teams, providing strategic guidance and fostering collaboration across design, content, and development teams.
  • Facilitate stakeholder discussions and communicate design decisions clearly, using data and insights to advocate for the user while balancing business goals.
  • Manage multiple priorities, ensuring effective time management, while maintaining high standards of quality and design consistency.
  • Continuously refine your work and that of your team, applying a critical, solution-oriented mindset.
  • Lead the design process for large-scale features or multiple smaller initiatives, working with minimal oversight and bringing your vision to life.
  • Stay ahead of industry trends and emerging technologies, integrating the latest UX methodologies into your process.
  • Contribute to business development efforts, helping shape pitches and presentations that resonate with potential clients.
  • Act as a coach and mentor to junior designers, embodying the values of collaboration, inclusivity, and leadership.

You have: 

  • Bachelor's degree in UX, HCI, Psychology, Computer Science, or a related field (or equivalent experience).
  • 3-5 years of experience in UX design, product design, or related fields, with 2-4 years in a leadership or senior design role.
  • Expertise in user-centered design processes, including research, information architecture, interaction design, and usability testing.
  • Strong portfolio showcasing your design process, creative problem-solving, and results across a range of digital platforms.
  • Proficiency with modern design tools such as Figma, Sketch, Adobe XD, InVision, Axure, and Adobe Creative Suite.
  • Familiarity with front-end development processes, content management systems, and modular design systems.
  • Experience working with WCAG 2.1 accessibility standards and a commitment to inclusive design practices.
  • Excellent communication and interpersonal skills, with the ability to present complex ideas to both technical and non-technical audiences.
  • Adaptability in fast-paced environments, with a passion for continuous learning and a forward-thinking approach to design challenges.

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

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About The Company

Critical Mass is a team of 1,800 inspired folks based in 12 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients.


We work with the best—Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories.


We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!

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