Senior Media Planner, Retail

22 Hours ago • 3-5 Years

About the job

SummaryBy Outscal

We are seeking a Senior Media Planner with 3-5 years of experience in media planning, trafficking, and optimizing commerce campaigns. Must have agency experience and familiarity with Amazon DSP, DoubleClick DCM, and Google Ad products. Proven skills in trafficking software for various channels and experience with budgets and reporting are essential.

We are hiring a Retail Senior Media Planner to support, manage, and execute our clients' interactive marketing strategies. You’ll be responsible for planning, trafficking, and optimizing campaigns across various digital channels—including paid search, display, video, mobile, and emerging platforms, as well as leveraging Amazon DSP for programmatic advertising. In this role, you'll work closely with both internal teams and external partners, acting as the point of contact for clients and ensuring campaign success through thoughtful planning, execution, and reporting.

This is a client-facing role where you will provide communication and status updates while managing all client interactions. You’ll need an in-depth understanding of how media processes work, from trafficking media to handling reporting setup, pre-planning, and campaign optimization. Additionally, you will collaborate with the investment team and coordinate across multiple partners, including social media teams and direct partners, to drive effective commerce campaigns.


You Will:

  • Launch and manage commerce media campaigns, including trafficking and setting up reporting mechanisms to track performance
  • Report to the Associate Media Director, ensuring seamless communication, reporting, and troubleshooting
  • Partake in pre-plan reporting setups, ensuring that the process for upcoming campaigns is smooth and well-prepared
  • Facilitate media and commerce campaign execution, collaborating closely with both internal teams and direct partners
  • Support status meetings and manage email communication chains for ongoing projects, ensuring all partners are aligned
  • Work closely with investment teams and media partners to ensure optimal media placement and campaign success
  • Maintain relationships with third-party vendors, keeping up-to-date on their offerings and coordinating efforts across various teams
  • Manage the development and delivery of client analytics and ROI reports, budget, ensuring full accountability for campaign performance

You Have:

  • Must have 3-5 years of experience as a Media Planner or in a relevant role, with a strong understanding of media planning, trafficking, and optimizing commerce campaigns
  • MUST HAVE: Agency experience
  • Familiarity with Amazon DSP; demonstrating exposure to programmatic advertising and audience targeting is preferred
  • Expertise with DoubleClick DCM, Google Ad products, AdWords, and familiarity with platforms such as Prisma
  • Proficiency in MS Office, specifically Excel and Keynote/Powerpoint 
  • Proven skills in standard and rich media ad trafficking software for display, video, mobile, search, and other emerging channels
  • Strong understanding of digital media tools, tags, and ad servers for various channels
  • Experience with budgets and reporting
  • Strong interpersonal, written, and verbal communication skills, with the ability to prioritize and meet tight deadlines
  • An enthusiastic and adaptable mindset, with a passion for digital media and a proven track record of campaign success
  • Experience in media planning with a background in commerce campaigns
  • Ability to delegate tasks and track timelines, both internal and client-related
  • Client-facing experience; comfortable participating in client calls

Nice to Have: 

  • Familiarity with tools like Smartsheet, Box, and Prisma is a plus.

What We Offer:

  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, sick days, and flex days
  • Access to online services for families and new parents
  • Extensive winter holiday office closures
  • Summer Fridays (off at 3:00 PM local time every Friday)
  • Diversity and Inclusion Board with 12 affinity groups
  • Internal learning and development programs
  • Enterprise-wide employee discounts

Our new hires & employees are the future of our organization, and we want to set you up for long-term success.  In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

About The Company

Critical Mass is a team of 1,800 inspired folks based in 12 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients.


We work with the best—Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories.


We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!

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