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Global Product Marketing Manager, Brand Innovation

New York, United States (On-site)

Global Product Marketing Manager, Brand Innovation

23 Minutes ago • 2-3 Years • Monetization • Marketing • $157,040 PA - $180,445 PA

About the job

4 skills required for this role

Add these skills to join the top 1% applicants for this job

data-analytics

innovation

cross-functional

talent-acquisition

Job Description

ByteDance seeks Global Product Marketing Managers for Brand Innovation. Responsibilities include partnering with Sales and Business Marketing to define objectives and go-to-market strategies for branding solutions. This role requires market research (business owners, agencies, creators, competitors), close collaboration with the sales team to understand market needs, and working with cross-functional teams on regional programs. Building an understanding of advertising and measurement products to achieve customer goals is also critical. The ideal candidate possesses significant experience in product marketing, defining product value, building business cases from market research, developing marketing messages, and crafting go-to-market plans.

Must have:

Master's degree or Bachelor's with relevant experience
1 year experience in product marketing in digital advertising
Experience defining product value and pricing
Experience building business cases from market research
Experience developing marketing messages and go-to-market plans

Perks:

Medical, dental, and vision insurance
401(k) savings plan with company match
Paid parental leave
Paid holidays, sick days, and personal time

Responsibilities

About ByteDance Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content. Why Join Us Creation is the core of ByteDance's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At ByteDance, we create together and grow together. That's how we drive impact - for ourselves, our company, and the users we serve. Join us. About the Team Our team plays a crucial role in ensuring the company’s success. We seek people who are willing to learn and put in the effort to solve problems. Our challenges are not your regular day-to-day problems - you’ll be part of a team that’s developing new solutions to new challenges. It’s working fast, at scale, and we’re making a difference. We are looking for talents to join us on this exciting journey! Responsibilities As part of the broader brand product team, partner with Sales and Business Marketing leadership to set long-term objectives and develop go-to-market strategies for branding solutions offerings, ensuring clear communication of product value propositions to the market. Conduct research into business owners, agencies, creators and competitors to understand their creative production philosophy and needs. Partner closely with the sales team to deeply understand and synthesize market needs and pain points to inform direction of product development. Partner with cross-functional teams to develop and execute regional programs and initiatives. Build an understanding of the most nascent advertising and measurement products and leverage these products to achieve customer goals.

Qualifications

Qualifications Must have a Master's degree in Computer Science, Engineering (any), Information Technology, Management (any), Data Analytics, Business Analytics, Statistics, Mathematics, Marketing, or a related field, and 1 year of related work experience; OR a Bachelor’s degree in Computer Science, Engineering (any), Information Technology, Management (any), Data Analytics, Business Analytics, Statistics, Mathematics, Marketing, or a related field, and 2 years of related work experience. Of the required experience, must have 1 year of experience in each of the following: Product marketing and operations, product management, or product strategy in the digital advertising industry; Defining product value or creating pricing logic and hierarchy; Building business cases from market research to analysis; Developing marketing messages for different audiences; and Building go-to-market plans and content to drive product adoption. Type: Full time, 40 hours/week Location: New York, NY Salary Range: $157040 -$180445 per year To Apply, click the apply button below. Contact lpresumes@bytedance.com if you have difficulty submitting resume through the website. ByteDance Inc. is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At Bytedance, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too. ByteDance Inc. is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at lpresumes@bytedance.com. #LI-DNI #IND-DNI

Job Information

【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $157040 - $180445 annually.​
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.​
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).​
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.​
For Los Angeles County (unincorporated) Candidates:​
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:​
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;​
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and​
3. Exercising sound judgment.​