Growth Strategy and Analytics Manager, YouTube Music Premium (English, Spanish)
Job Summary
Job Description
- 4+ years experience in marketing/growth
- SQL proficiency and data analysis
- Cross-functional project management
- Fluent in English and Spanish
- Strategic problem-solving skills
- Experience with marketing analytics and measurement
- Python or R experience
- eCommerce product growth experience
- Excellent communication and presentation skills
- Experience developing relationships with cross-functional partners
7 skills required
Job Details
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in marketing, growth, or related functions, including performing modeling in SQL and using quantitative and qualitative insights to inform growth strategy, road map, prioritization, etc.
- Experience managing cross-functional or cross-team projects.
- Ability to communicate in English and Spanish fluently to support client relationship management in this region.
Preferred qualifications:
- Experience with marketing analytics, metric analysis, and measurement.
- Experience with Python or R.
- Experience growing an eCommerce product.
- Experience with marketing analytics, metric analysis, and measurement.
- Experience developing relationships and working collaboratively with multiple cross-functional partners, including product, engineering, and data science.
- Excellent process and project management skills, with the ability to set goals and systematically prioritize growth initiatives.
About the job
YouTube Marketing’s mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people’s perceptions of YouTube and inspiring them to engage with us. We’re also responsible for all of YouTube’s marketing activities to consumers, creators, and key opinion influencers.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Manage and influence the short and long term growth strategy, goals, and priorities, partner with cross-functional and international marketing, product, operations, strategy, UX, data science, and engineering teams.
- Own the measurement and analysis for paid and free channels and campaigns.
- Solve strategic business problems through identifying and sizing high impact growth strategies via analyses (e.g., SQL, modeling), dashboarding, and monitoring business and industry trends.
- Manage a team of vendor analysts and develop a scaled resourcing plan.
- Deliver communications and presentations to multiple levels of stakeholders.
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About The Company
A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.
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