Head of Growth Marketing

About Us

VeVe is the largest mobile-first digital collectibles platform out there, with more than 108 million digital collectibles and comics sold to date. Founded in 2017, VeVe was created by collectors for collectors, to bring premium licensed digital collectibles to the mass market from leading brands including Disney, Marvel, Star Wars, Lamborghini & more.

VeVe is where the world collects. It is the world’s home of premium digital collectibles, comics and art works - all available in limited edition releases. Collectors can buy, sell and play with VeVe digital collectibles on their smartphone, take their digital comic collection with them wherever they go and read comics online or offline on the VeVe Comics reader app. We are made up of a diverse range of global individuals who are all collectors at heart, dream big but stay grounded.

About the Role

We are on the lookout for a Head of Growth Marketing to lead our team who focus on using digital, creative and brand initiatives that drive profitable revenue at VeVe. This role is critical in driving customer acquisition and engagement in VeVe products. This is a full-time role, ideally based in New Zealand (Remote).

As the Head of Growth Marketing at Veve, you will: 

• Be responsible for overseeing digital, creative and brand initiatives that drive profitable revenue at VeVe. 
• Lead the strategic direction of our brand, acquisition efforts, and marketing performance. 
• Collaborate closely with cross-functional teams, contribute to the leadership team, and establish strong partnerships with licensors, agencies and partners.

The key responsibilities include:

• Leading the development and execution of the brand strategy, ensuring alignment with overall VeVe business objectives.
• Fostering a collaborative environment that encourages creativity, data-driven decision-making, and high performance.
• Identifying and capitalising on new market opportunities to expand reach, including partnerships, and emerging channels.
• Leading and inspiring a team of skilled marketing leads, including Acquisition, Performance, Lifecycle, and Affiliates.
• Acting as the internal owner and guardian of the plan to grow and increase the power of the VeVe brand.
• Optimising marketing funnels to deliver customer growth targets while ensuring return on spend.
• Overseeing the implementation of a customer lifecycle plan to optimise engagement and profitability of customers at every stage of their tenure with VeVe. 
• Identifying and building strategic partnerships with key influencers in the collectibles industry to drive new user acquisition.
• Own the commercial outcomes of the new affiliate partnership channel. 

About You

You will have:

• Extensive marketing experience, including time in a senior leadership role focused on brand, acquisition, and performance.
• Proven ability to drive high-performing remote teams.
• A deep understanding of brand management and acquisition marketing.
• Strong strategic thinking and data-driven decision making skills - your analysis of data shapes the strategy.
• Expertise in marketing technology and automation tools.
• Outstanding communication skills, with the ability to effectively collaborate across cross-functional teams and present to senior leadership.
• A strong ability to build and nurture relationships with external partners, licensors, and stakeholders.
• Familiarity with and a passion for the digital, entertainment, or collectibles industries is highly desirable.

Why VeVe?

• The Collectables Industry! Work with cutting edge brands and really creative people to deliver a fun offering. The industry is worth around $475 billion annually, and it’s growing!
• Remote flexibility: We all work remotely! Enjoy the freedom and flexibility of working remotely, while collaborating with a diverse, global team.
• Worldwide reach: Be part of showcasing 200+ of the world's best brands to our community of customers and followers around the world.
• We are scaling up! Our Customer team is growing and adding more new positions in the coming months.
• Be the master of your success: You’ll have the autonomy to build a high performing team and put your stamp on it. You will get to shape your career path and grow in the direction that best fits your ambitions and talents.

To express your interest in becoming our new Head of Growth Marketing, please submit your details by using the button above!

Please note: our Recruitment team is having a break over the holidays, but you can expect a response from us by mid-January 2025.