Growth Marketing Manager
Job Summary
Job Description
Kabam seeks a Growth Marketing Manager to develop and execute its growth strategy, focusing on user acquisition, ad monetization, and strategic thinking. Responsibilities include collaborating with senior management on user acquisition strategies, formulating localized market strategies, creating projections, executing ad monetization strategies, contributing to ASO, collaborating on creative strategies, defining user acquisition and re-engagement strategies, improving growth marketing automation, analyzing data, managing budgets, A/B testing, and collaborating across various teams (game teams, marketing, business development, FP&A). The ideal candidate will have 3+ years of experience in growth marketing, preferably in mobile gaming, a strong analytical mindset, excellent communication skills, and a basic understanding of ad monetization, ASO, and creative strategy.
Must have:
- 3+ years growth marketing experience (mobile gaming preferred)
- Strong analytical and data-driven skills
- Excellent communication and collaboration
- Experience managing performance-based UA channels
- Understanding of ad monetization, ASO, creative strategy
10 skills required
Job Details
At Kabam, we’re constantly raising the bar of excellence in free-to-play gaming. We hire for passion and diversity so that we can triumph in our collective skill. Our teams are made up of a fusion of personalities and interests bound together by a collaborative nature, fun-loving culture, and a drive to do what it takes to make great games. And this is where you come in…
We're looking for a Growth Marketing Manager to shape and execute Kabam’s growth strategy, with a primary emphasis on user acquisition, ad monetization, and strategic thinking. This is an exciting opportunity to join a high performing team in a role that will make a big impact in driving the success and expansion of our games.
In this role, you can expect to be responsible for:
- Strategy and Team Collaboration
- Collaborate with senior managers to develop and implement user acquisition strategies across diverse channels, aiming for diversification and optimized outcomes.
- Assist in formulating localized market strategies and tactics for major geos and regions, adapting approaches to match local nuances.
- Support in generating clear, detailed long- and short-term projections and effectively communicating to key stakeholders.
- Ad Monetization, ASO, Creative Strategy
- Contribute to the execution of ad monetization strategies, leveraging competitor analysis and network negotiations.
- Gain an understanding of the significance of App Store Optimization (ASO) on ranking and conversion metrics, and provide input for strategic approaches.
- Collaborate with the Marketing Creatives and Game team to support effective creative strategies that unlock growth potential.
- User Acquisition, Re-engagement, and Retargeting
- Assist in defining comprehensive strategies for new user acquisition and re-engagement/retargeting, tailored to different markets.
- Support in the implementation of retargeting campaigns to convert users who have expressed interest in our games.
- Process Improvement and Automation
- Participate in the development of a Growth Marketing Automation function, enhancing processes, productivity, and scalability.
- Identify opportunities for process improvements to support the organization's growth.
- Explore incrementality measurement for paid campaigns to further justify impact to spend.
- Analysis, Reporting, and Budget Management
- Collaborate with the Data team to assist in building reporting tools, automate growth marketing operational processes, and estimate projections and LTVs.
- Utilize data-driven insights to inform decision-making and optimize growth strategies.
- Assist in managing and allocating budgets effectively across different marketing channels for maximum impact.
- Provide recommendations for improvement based on the results.
- AB test targeting and creatives to understand direct impact to Growth Marketing KPIs.
- Identify gaps in data and reporting to improve measurement and evaluation of Paid efforts.
- Partner with the data team to build a better pipeline for email and push KPIs and build narrative of how we evaluate impact to broader business.
- Cross-functional Collaboration
- Implement innovative strategies and campaigns to stay at the forefront of the industry, collaborating with stakeholders on implementing integrated marketing campaigns to drive results.
- Collaborate with game teams to understand product roadmaps, features, design, and economy, contributing insights for revenue growth.
- Partner with the Marketing team to assess the impact of product marketing, branding, and consumer insights on ROI and growth.
- Learn from the expertise of the Business Development team to gain insights into platform partnerships, IP partnerships, and regional expertise.
- Collaborate with the FP&A team to support growth marketing strategies and expectations using provided game metrics.
To be successful in this role, your background includes:
- 3+ years of experience in growth marketing, with a focus on mobile gaming being a plus.
- Bachelor's degree in Marketing, Business, or a related field.
- Strong analytical and data-driven mindset.
- Experience in hands on management of performance based UA channels.
- Effective collaboration and communication skills.
- Basic understanding of ad monetization, ASO, and creative strategy.
- Forward-thinking with the ability to adapt in a dynamic industry.
Excited by this opportunity? Kabam is dedicated to growing our diverse and inclusive workforce, so if your past experience doesn’t perfectly match the listed requirements we encourage you to apply anyways - you could be a great fit for this or other positions.
We invite you to apply now and start the conversation with us. Together, we can create and support some of the best games ever made and entertain the world!
About Kabam
Kabam is a world leader in developing entertaining, immersive, and highly social multiplayer games, bringing high-quality graphics, next-generation technology, and revolutionary gameplay to players around the world.
Kabam’s games, Marvel Contest of Champions, Shop Titans, and more have generated hundreds of millions of downloads and have received multiple awards including Apple’s Editor’s Choice and Google Play’s Best Game of the Year.
Founded in 2006, Kabam has studios and offices in Vancouver, Montreal and Charlottetown in Canada, Los Angeles and San Francisco in the United States, and in Seoul, South Korea. Kabam is a wholly-owned subsidiary of Netmarble Games.
Kabam is an Equal Employment Opportunity employer committed to building a diverse and equitable workplace, and inclusive environment for all existing and potential employees. Employment decisions are based on candidate qualifications and business need, not race, color, ancestry, place of origin, age, sex (including pregnancy), gender identity or expression, sexual orientation, political belief, religion, creed, marital or family status, medical condition, genetic information, physical or mental disability, military or veteran status, prior criminal conviction or any other protected class in accordance with federal, state or provincial and local laws and ordinances. Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.
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