Product Marketing Coordinator

2 Months ago • All levels • Marketing

Job Summary

Job Description

The Product Marketing Coordinator at Cloud Imperium Games will be responsible for creating and managing data-driven marketing campaigns for new product launches and sales activations. This role involves establishing campaign goals and KPIs, executing tactics, reporting performance, and collaborating with various teams (marketing, development, third-party vendors) to ensure flawless execution. The ideal candidate will have experience in product marketing for live service titles, a strong understanding of the gaming industry, and excellent communication skills. Responsibilities include crafting compelling marketing campaigns, translating game concepts into consumer propositions, managing creative executions (web, trailers, social media, etc.), and acting as a knowledge expert on CIG's games and universe. The position requires strong organizational skills and the ability to adapt to shifting priorities and deadlines.
Must have:
  • Craft marketing campaigns
  • Translate game concepts
  • Excellent communication skills
  • Data-driven campaign management
  • Collaboration with cross-functional teams
  • Knowledge of gaming industry trends
  • Experience with live service titles

Job Details

We are a crowdfunded company and have a dedicated and enthusiastic community of backers who are helping us create the “Best Damn Space Sim Ever”. We want to build the best we can deliver and we believe wholeheartedly in the value of exceptional diverse talent.

The Brand Marketing team, a key group within the overall Marketing team at CIG, is responsible for building foundational plans for projects and promotions with emphasis on their associated marketing strategy, also, for working across the company and beyond, to execute globally through the mix of functional disciplines so that goals and strategies are met. 
 

We are looking for a passionate, detail-oriented and talented product marketer with excellent written and spoken communication skills. The right candidate will have knowledge of product marketing campaigns for live service titles as well as strong knowledge of gaming and game industry trends. 
 

Founded in 2012, Cloud Imperium Games creates cutting-edge videogames that defy expectations. We’re currently developing Star Citizen, a record-breaking multiplayer online space sim, and Squadron 42, a cinematic single-player adventure set in the same universe. Join us as we break boundaries and make videogame history.
 

We are a crowdfunded company and have a dedicated and enthusiastic community of backers who are helping us create the “Best Damn Space Sim Ever”.
 

For more information about life at Cloud Imperium Games, check this out - https://youtu.be/cXjp7SRBpIA

 

What does a Product Marketing Coordinator at CIG do?  

  • Reporting to the Senior Brand Manager, the Product Marketing Coordinator will be responsible for creating and managing data-driven marketing campaigns centred around new product launches and sales activations. 
  • Establish campaign goals and KPIs, work with marketing stakeholders to execute tactics, and report back performance to leadership groups. 
  • Work with the wider marketing team supporting marketing activations and campaigns where needed and be able reprioritize projects to suit business goals. 
  • Partner with cross-functional teams and game development teams to solidify plans and flawlessly execute.  
  • Clarify and manage data/communication flow from development teams to marketing teams. 
  • Work with and manage third party vendors and external stakeholders. 
  • Work with Creative Director to deliver best in class creative executions. Creative executions you’ll be involved in managing may include, but aren’t limited to: Web, Trailers, Social Media, Promotions, and Events.  
  • Be a knowledge expert on our games and Star Citizen universe. Use this knowledge to identify positionings and value propositions with various target audiences. Manage how we reach those audiences and communicate this positioning creatively to them.  

  

What do we expect from our Product Marketing Coordinator?  

  • Ability to craft marketing campaigns to introduce new sales products that resonate with our player base  
  • Able to translate core game concepts into clear consumer propositions tailored to our target audiences. 
  • Excellent written and verbal communication skills 
  • Detail-oriented and driven to organize and re-prioritize tasks and decisions under regularly shifting requirements and deadlines.  
  • Able to work with other teams and disciplines to complement and support each other's plans and objectives.  
  • Extensive knowledge of video games and their respective communities.  
  • Proactively identify opportunities to enhance marketing and communication strategies to the next level.  

Diversity Statement 

CIG is a global company, staunchly committed to cultivating a culture and workplace that celebrates all backgrounds, lifestyles, and perspectives. Together, we are creating a space where authentic recognition, appreciation, and understanding of the importance of diversity is fostered by everyone. As an Equal Opportunity Employer, we strive to build a team that represents all walks of life, and we want every employee to bring all the things that make them unique to the work environment. The universe is as vast and varied as the people in it, and it’s our differences that make it special. 

Fraud Statement 

We are aware of people receiving job offers that fraudulently allege to be from CIG. These types of fraud can be carried out through false websites, fake email addresses claiming to be from our company, or social media. We do not ask for your personal info like bank account numbers, identification numbers, etc through social media or chat-based apps, nor do we request or send money for the purchase of business equipment. 

If you suspect fraud, please report it to your local authorities, as well as reaching out to us at info@cloudimperiumgames.com with any information you may have. 

 

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

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About The Company

Cloud Imperium Games is a new kind of independent studio dedicated to delivering AAA experiences outside the established publisher system, founded by Chris Roberts, creator of the best selling Wing Commander and Freelancer series, Cloud Imperium is currently developing Star Citizen, a record-shattering crowd funded title that combines classic space sim gameplay with Hollywood-caliber visuals.


Cloud Imperium aims to pave new ground in game development by sharing the process with the players. Where game development was once hidden, Cloud Imperium has opted to share the process with those backing Star Citizen. Supporters come to know the team and follow them every step of the way as the game created. The community is closely engaged and their feedback Is considered in all aspects of game development, avoiding standard publicity to put Roberts’ epic vision directly in players’ hands.


Cloud Imperium has studios in Los Angeles, California ; Austin, Texas ; Manchester, UK and Frankfurt, Germany.

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