APAC Ads B2B Content Marketing Manager

3 Months ago • 7-10 Years • Marketing

Job Summary

Job Description

The APAC Ads B2B Content Marketing Manager at Netflix will be responsible for bridging global content strategies with regional execution in APAC. This role requires developing and executing content marketing plans to engage marketing decision-makers, showcasing the value of Netflix advertising, and driving business growth. Responsibilities include content strategy development, editorial planning, content creation (sales decks, blog posts, case studies, etc.), multi-channel distribution, performance analysis, cross-functional collaboration, content localization, and staying current on industry trends. The ideal candidate will have extensive experience in B2B marketing, content development, and digital advertising within international markets, particularly in the CTV/OTT space. Strong storytelling abilities and strategic thinking are crucial for success.
Must have:
  • 7-10 years B2B marketing experience
  • Content development & localization expertise
  • CTV/OTT & programmatic advertising knowledge
  • Product positioning and narrative crafting skills
  • Cross-functional collaboration and stakeholder management
  • Data-driven decision making and performance analysis

Job Details

Netflix is one of the world's leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

The Team

The Ads Marketing team shapes our core advertising positioning and drives the go-to-market strategy to bring this positioning to life through compelling, differentiated messaging and narratives. By activating these messages across both sales channels (presentations, materials, talking points, events) and broader non-sales channels, the team builds widespread awareness and excitement among our key advertising partners. This is a regional role and you will report to the Head of APAC Ads B2B Marketing, based in Singapore. 

The Opportunity 

The APAC Ads B2B Content Marketing Manager will bridge global content strategies with regional execution, to ensure that Netflix Ads messaging resonates with diverse audiences across APAC. You will define and own the messaging architecture for Netflix Ads in APAC, with an emphasis on audience and segment strategy. Your primary focus will be to create compelling, informative content and engaging formats that influence advertisers and support sales goals. You’ll develop content strategies and produce a variety of materials that highlight Netflix Ads’ differentiation and value. Working closely with the broader marketing team, you’ll ensure that all content aligns with brand messaging and objectives. Success in this role requires excellent writing skills, a strong storytelling ability, and strategic thinking to effectively reach and resonate with target audiences.

You will develop and expertly activate plans to engage marketing decision makers across various levels, demonstrate the value of Netflix advertising in the media mix, and accelerate regional and segment business growth. As the trusted in-region subject matter expert on Netflix’s advertising solutions, you will strategically tune deliverables for local audience and segment opportunities. You will effectively collaborate across extended marketing, sales, and research/insights teams to develop data-backed claims, trends and narratives that differentiate our advertising solutions, strengthen channel messaging, and expand our customer education and engagement efforts.

Core Responsibilities: 

  • Content Marketing Strategy: Collaborate closely with global and local counterparts to build a content marketing strategy aligned with Netflix Ads' goals, ensuring content drives engagement and supports broader marketing initiatives. Own the audience and segment strategy working closely with country marketing managers as well as global peers.

  • Editorial Planning: Manage B2B editorial calendars to maintain a steady, high-quality content flow that delivers audience value and supports business objectives across the region. Collaborate with Communications and other content partners to amplify messaging.

  • Content Development: Craft engaging, high-impact content—including sales decks, blog posts, case studies, and infographics—that addresses the needs and challenges of media agency buyers and brand marketers, showcasing Netflix Ads’ unique value across various stages of the sales funnel.

  • Multichannel Distribution: Partner with the APAC scaled channels marketing manager and Comms to ensure content is strategically distributed across social media, email marketing, website, organic, and paid channels, maximizing reach and engagement. Work with regional marketing peers to develop multi-channel marketing campaigns.

  • Performance Analysis and Optimization: Regularly analyze content performance metrics and make data-driven adjustments to continually enhance content effectiveness and impact.

  • Cross-functional Collaboration: Collaborate closely with teams across sales, product, research/insights, comms and design to ensure that content aligns with broader marketing goals, supporting consistent brand positioning.

  • Content Localization Management: Oversee localization workflows across APAC, ensuring all content is adapted effectively to meet regional preferences, regulatory needs, and language requirements.

  • Industry Knowledge: Stay up-to-date on industry trends and best practices, continually evolving the content strategy to maintain relevance and competitiveness.

Qualifications:

  • 7-10 years of experience in B2B marketing, product marketing, digital advertising, or marketing communications.

  • Extensive experience in content development, localization, and digital advertising within international markets.

  • Familiarity with the CTV, OTT, or streaming landscape, and knowledge of programmatic advertising and CTV best practices, particularly in content localization.

  • Proven expertise in product positioning, narrative crafting, and collateral development to support brand and marketing objectives.

  • Excellence in regional marketing roles balancing global consistency with local nuances

  • Strong cultural awareness and attention to detail, with the ability to manage relationships with multiple regional stakeholders.

  • Skilled in collaborating with product and sales teams to shape and effectively communicate product strategy, positioning, and messaging.

  • Demonstrated ability to generate and execute creative ideas, partner with agencies, and manage multiple projects with precision under tight deadlines.

  • Experience producing a variety of content types—such as blog posts, case studies, presentations, creative assets, and thought leadership pieces—to advance marketing goals.

  • Strong aptitude for cross-functional collaboration, successfully aligning diverse stakeholders and scaling communications across regions.

  • You have an entrepreneurial mindset and are eager to flourish in our unique (see ).

is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

インクルージョンは当社が重視する価値観の一つであり、すべての候補者に対して有意義な面接体験を提供できるよう努めています。採用プロセス中に障害やその他の理由で配慮や調整が必要な場合は、採用担当者にご相談ください。

私たちは、多様性が強いチームを育む基盤であると考え、雇用主として機会平等を推進しています。多様性とインクルージョンを重視し、真摯な姿勢でその推進に取り組んでいます。人種、民族、宗教、肌の色、出身地、性別、性自認、性表現、性的指向、年齢、婚姻状況、軍歴、障害の有無に関わらず、一切の差別を行いません。

Similar Jobs

N-iX - 2D/3D Visualization Engineer

N-iX

Argentina (Remote)
1 Month ago
Vi - Senior Product Manager

Vi

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)
4 Weeks ago
PlayStation Global - Community Programs, Senior Manager

PlayStation Global

Los Angeles, California, United States (Hybrid)
3 Weeks ago
Google - Software Engineering Manager II, Mobile (iOS), Core

Google

State Of Minas Gerais, Brazil (On-Site)
6 Days ago
Google - Software Engineering Manager II, Google Cloud Kubernetes Networking

Google

Sunnyvale, California, United States (On-Site)
6 Days ago
Garena - Campaign Marketing Collaborator (Free Fire)

Garena

Hanoi, Hanoi, Vietnam (On-Site)
1 Week ago
Wildlife Studios - Senior User Acquisition Analyst

Wildlife Studios

São Paulo, State Of São Paulo, Brazil (On-Site)
2 Weeks ago
The Walt Disney Company - Sr. Manager – Creative Design, Disney Store, North America

The Walt Disney Company

Celebration, Florida, United States (On-Site)
1 Week ago
Garena - [HN, AoV] Next-gen Marketing Collaborator

Garena

Hanoi, Hanoi, Vietnam (On-Site)
3 Months ago
Meetelise - VP of Marketing

Meetelise

New York, New York, United States (On-Site)
5 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Crunchyroll - Senior Product Manager - Access and Identity Management

Crunchyroll

San Francisco, California, United States (On-Site)
1 Month ago
Aristocrat Gaming - Product Marketing Manager

Aristocrat Gaming

Montreal, Quebec, Canada (Hybrid)
1 Month ago
Abstraction games - Engineering Manager

Abstraction games

Eindhoven, North Brabant, Netherlands (Hybrid)
1 Month ago
Exploding Kittens,  Inc  - Senior Paid Social Manager

Exploding Kittens, Inc

Los Angeles, California, United States (Hybrid)
3 Months ago
Google - Measurement Specialist, Large Customer Sales

Google

Shanghai, Shanghai, China (On-Site)
1 Week ago
ION - Accounts Receivable Specialist, Italy

ION

Italy (Hybrid)
6 Months ago
Blazesoft - Product Operations Manager

Blazesoft

Vaughan, Ontario, Canada (On-Site)
3 Months ago
Dream Sports - Product Manager (Home)

Dream Sports

Mumbai, Maharashtra, India (On-Site)
4 Weeks ago
Blinkhealth - Senior Software Engineer

Blinkhealth

India (On-Site)
4 Months ago
PeopleFun - UX Lead, Wordscapes

PeopleFun

United States (Remote)
12 Hours ago

Get notifed when new similar jobs are uploaded

Jobs in Tokyo, Japan

Limit Break - Unity Asset Integrator

Limit Break

Tokyo, Japan (On-Site)
2 Days ago
Wizcorp - Software Engineer

Wizcorp

Tokyo, Japan (Remote)
1 Month ago
Niantic - Quality Engineer

Niantic

Tokyo, Japan (Hybrid)
2 Weeks ago
Sony Interactive Entertainment - AI/ML Applied Function SDK Development for PlayStation Game Graphics

Sony Interactive Entertainment

Tokyo, Japan (Hybrid)
3 Weeks ago
Google - Student Training in Engineering Program (STEP) Intern, 2025

Google

Tokyo, Japan (On-Site)
1 Week ago
ByteDance - Search Model Data Quality Assurance Analyst

ByteDance

Tokyo, Japan (On-Site)
5 Months ago
Limit Break - 2D Artist (Production)

Limit Break

Tokyo, Japan (On-Site)
3 Weeks ago
Ubisoft - Social Engagement Manager Korea (W/M/NB)

Ubisoft

Tokyo, Japan (On-Site)
11 Months ago
Tencent - Game Operations Intern

Tencent

Tokyo, Japan (On-Site)
2 Weeks ago
Tencent - Senior HR Business Partner

Tencent

Tokyo, Japan (On-Site)
9 Months ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Voodoo - Lead Creative Manager - Gaming

Voodoo

İstanbul, Türkiye (On-Site)
7 Months ago
PearlAbyss - Marketing Specialist

PearlAbyss

(On-Site)
1 Week ago
G5 Games - Creative Producer

G5 Games

Tbilisi, Tbilisi, Georgia (Remote)
1 Week ago
Joyride Games - VP Marketing

Joyride Games

Palo Alto, California, United States (Remote)
1 Year ago
WebFX - Digital Marketing Lead (SEO) (Cape Town)

WebFX

Cape Town, Western Cape, South Africa (On-Site)
6 Months ago
Thatgamecompany - Marketing Project Manager - China

Thatgamecompany

Shanghai, Shanghai, China (On-Site)
4 Weeks ago
The Walt Disney Company - Marketing & PR Internship, Disneyland® Paris

The Walt Disney Company

Munich, Bavaria, Germany (On-Site)
1 Week ago
Netflix - Senior Manager, Film & Series Marketing - Japan

Netflix

Tokyo, Japan (On-Site)
4 Months ago
Varonis  - Senior Product Marketing Manager

Varonis

United States (On-Site)
6 Months ago
Google - Global Analytical Lead, Global Client and Agency Solutions

Google

New York, New York, United States (On-Site)
1 Week ago

Get notifed when new similar jobs are uploaded

About The Company

Netflix is one of the world's leading entertainment services with over 247 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

London, England, United Kingdom (On-Site)

Berlin, Berlin, Germany (On-Site)

Milan, Lombardy, Italy (On-Site)

Paris, Île-de-France, France (On-Site)

Seoul, South Korea (On-Site)

Los Angeles, California, United States (On-Site)

Los Gatos, California, United States (On-Site)

Pennsylvania, United States (On-Site)

View All Jobs

Get notified when new jobs are added by Netflix

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug