Marketing and Customer Analytics Consultant

Job Description

Job Title: Marketing and Customer Analytics Consultant | Strategy & Consulting Global Network Song Practice
Management Level: 9 - Consultant
Location: Delhi, Gurgaon, Mumbai, Bangalore, Chennai, Hyderabad, Pune
Must Have Skills: Marketing Transformation, Marketing and Customer Analytics, Google Analytics, Adobe Analytics, Adobe CJA, techno-functional and project management experience
Good to Have Skills: Tag Management Platforms (GTM, Adobe Launch, Tealium), Ads Data Hub, Firebase, Appsflyer, Visualization Tools (Tableau, PowerBI, Google Data Studio)

Job Summary:
As a Marketing and Customer Analytics Consultant, you will be responsible for conducting user experience assessments, optimizing customer journeys, and managing digital analytics processes. Your role will involve gathering business requirements, designing solutions, and integrating online activity data with customer data platforms (CDPs).

Roles & Responsibilities:

• Conduct user experience assessments/audits on websites/apps and assess digital analytics capabilities.
• Provide recommendations to optimize customer journeys and improve marketing initiatives, personalization, and advertising strategies.
• Gather business requirements and translate complex functional, technical, and business needs into architectural designs and solution blueprints.
• Manage processes for capturing, storing, using, and tracking online activity data from multiple channels and integrate it with CDPs.
• Work as a Business Analyst (BA) or Product Owner (PO) for web analytics and tag management implementations.
• Plan and design digital analytics/clickstream data inclusion in customer 360 views and provide frameworks, solutions, architectures, and roadmaps for clients.
• Collaborate with marketing, analytics, data, and other teams to generate insights and devise customer segment-specific approaches.

Professional & Technical Skills:

• Must Have Skills: Proficiency in marketing transformation, digital marketing, web analytics, and customer analytics.
• Strong understanding of customer journeys, KPIs/metrics, data collection requirements, and dashboard/report development.
• Hands-on experience with Google Analytics, Adobe Analytics, Adobe CJA, and their integration with MarTech/AdTech stacks.
• Good to Have Skills: Experience with tag management platforms (GTM, Adobe Launch, Tealium), Ads Data Hub, Firebase, Appsflyer, and visualization tools like Tableau, PowerBI, and Google Data Studio.
• Knowledge of advertising technologies, cross-device and omnichannel consumer experiences, paid and owned media platform integrations, campaign tracking, and attribution tools.

Additional Information:

• Proven working experience (5+ years) in digital analytics across industries such as E-Commerce, CPG, Telecom, Healthcare, and Financial Services.
• Strong knowledge of collaboration between web/app analytics and other marketing, advertising, and personalization technologies.
• Experience in implementing tools like Google Analytics, Adobe Analytics, and Adobe CJA, and integrating them with MarTech/AdTech stacks.
• Preferred but not mandatory: Experience working with Ads Data Hub, ad platforms, and their APIs (e.g., Google API, Facebook Conversion API).
• At least 3+ years of hands-on functional consulting experience preferably in Adobe marketing processes, campaign lifecycles, and integration with other MarTech platforms implementation with deep functional, industry and client facing experience
• Good consulting, techno-functional and project management experience is preferred.
• Excellent oral and written communication skills 

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