Senior CRM & Lifecycle Marketing Manager
Job Summary
Job Description
The Sr. CRM & Lifecycle Marketing Manager at Xsolla is a strategic, analytical, and customer-driven role focused on owning and evolving CRM programs. Responsibilities include executing personalized, automated communications; developing and optimizing customer journey flows; leading CRM segmentation strategies; collaborating with cross-functional teams; running A/B testing and analyzing campaign results; partnering with creative teams; managing multiple work streams; staying current on industry trends; and reporting on campaign performance. The ideal candidate possesses strong marketing automation expertise (Salesforce Pardot and Marketing Cloud preferred), experience in fintech, SaaS, gaming, or similar industries, and a passion for enhancing customer engagement and driving business growth.
Must have:
- 5+ years CRM program development
- Salesforce Pardot & Marketing Cloud exp.
- Email marketing best practices
- CRM segmentation & automation
- Data analysis & reporting
- Cross-functional collaboration
Good to have:
- HubSpot, Marketo, or Braze experience
- Video game industry knowledge
- Salesforce Administrator Certification
Perks:
- 100% company-paid medical, dental, and vision
- Unlimited Flexible Time Off
- Personalized career roadmap
- Professional development opportunities
8 skills required
Job Details
ABOUT US
At Xsolla, we believe that great games begin as ideas, driven by the curiosity, dedication, and grit of creators around the world. Our mission is to empower these visionaries by providing the support and resources they need to bring their games to life. We are committed to leveling the playing field, ensuring that every creator has the opportunity to share their passion with the world.
Headquartered in Los Angeles, with offices in Berlin, Seoul, and beyond, we partner with industry leaders like Valve, Twitch, and Ubisoft to clear the paths for innovation in gaming. Our global reach spans over 200 geographies, offering more than 700 payment methods in 130+ currencies.
Longevity. Opportunity. Vision.Enjoy the game!
ABOUT YOU
We are looking for a Sr. CRM & Lifecycle Marketing Manager who is strategic, resourceful, analytical, and customer-driven to join our Global Marketing team. The best candidate will be someone who thrives in a fast-paced, highly collaborative, and exceptionally dynamic setting and is excited to own and evolve CRM programs that drive engagement, retention, and acquisition across a global customer base.
Strong marketing automation expertise, cross-functional collaboration, segmentation strategy, and lifecycle thinking are essential, along with experience in fintech, SaaS, gaming, or adjacent tech-driven industries. The ability to manage multiple campaigns, communicate across stakeholders, and turn insights into action will be key to your success in this role.
If you’re passionate about crafting personalized and scalable CRM journeys, and love enhancing customer engagement and helping developers grow their businesses through strategic lifecycle marketing, we would love to hear from you!
Responsibilities
- Act as the strategic owner of CRM across the customer lifecycle to drive engagement, retention, and acquisition
- Execute and champion personalized, automated, and data-driven communications through email and other CRM channels
- Develop and optimize trigger/model-based journeys and lifecycle flows
- Identify and address gaps in the customer journey, driving movement through the marketing funnel
- Lead CRM segmentation strategies and ensure message personalization across personas and lifecycle stages
- Collaborate with Business Development teams to assist with campaign messaging and nurturing unresponsive leads
- Align CRM campaigns with customer acquisition and demand generation strategies to drive qualified leads
- Run A/B and multivariate testing; analyze campaign results, help develop benchmarks, and report on performance
- Establish and manage a formal testing strategy across audiences and channels to continuously optimize performance and insights
- Partner with creative and copy teams to optimize email content and design, with a focus on efficiency and performance maximization
- Manage and scale multiple work streams to ensure timely delivery of all campaigns
- Stay current on competitive email and CRM trends within our market and parallel markets and use that knowledge to guide our email/CRM roadmap
- Track and share regular reports on campaigns to measure effectiveness and optimize
- Manage relationships with external agencies
- Collaborate across a matrixed organization, aligning stakeholders across marketing, product, business development, and customer success to drive lifecycle outcomes
- Maintain a customer and product-centric mindset with a focus on increasing customer retention, deepening engagement, and improving overall customer experience
- Balance creative storytelling with technical and analytical rigor to bring ideas to life through CRM campaigns
Requirements
- Bachelor’s degree in Marketing, Business, or a related field
- 5+ years of marketing experience developing and deploying CRM programs across multiple owned channels, either in-house or at an agency
- 1–3+ years direct experience with Salesforce Pardot and Marketing Cloud
- Experience with additional CRM tools and marketing automation platforms preferred (e.g., HubSpot, Marketo, Braze)
- Meticulous documentation and mapping skills to help manage the complex automations you build in easily digestible ways
- Understanding of marketing channel purposes and how they interact to move the customer towards a particular action
- Industry experience in fintech, SaaS, video games, or technology highly desirable
- Thorough knowledge of email marketing best practices, audience segmentation, and methods to maintain list health and ensure high deliverability
- Working knowledge/understanding of email template design trends and best practices
- Demonstrated experience or interest in the video game industry and basic understanding of end-to-end product cycles and needs of businesses in the ecosystem
- Strong project management abilities; capable of proactively managing up and working on multiple projects simultaneously
- Demonstrated ability to work both independently and collaboratively as part of a team – online, in-person, locally and globally
- Creative problem-solving skills with a focus on execution efficiency while balancing long-term thinking
- Preferred
- Experience with an entrepreneurial organization
- Able to grasp new concepts quickly
- Salesforce Administrator Certification
- Freedom to Act
- Ability to work with minimal supervision while achieving a high degree of accuracy and meeting deadlines
- Embodies flexibility, transparency, and ownership over responsibilities
- Size and Complexity
- Proven track record of successfully managing multiple priorities while maintaining a positive, professional image of the organization
- Interaction
- Ability to lead and participate in special projects
- Ability to handle confidential information with the utmost level of professionalism
- Excellent verbal and written communication skills
- Performs well on cross-functional project teams and with external vendors
- External Relationship
- Partners with external vendors, agencies, and clients while maintaining collaborative and positive relationships
- Robust network of game developers and publishers
Benefits
We are passionate about fostering a supportive environment for our team, so we prioritize the physical, mental, and emotional well-being of our employees and their families through a comprehensive Benefits Program. This includes 100% company-paid medical, dental, and vision plans, unlimited Flexible Time Off, and a personalized career roadmap for each employee. By investing in professional development through training and educational opportunities, we ensure that our team thrives both personally and professionally. Together, we’re not just building a business; we’re cultivating a community that values creativity, collaboration, and the transformative power of play.
Equal Employment Opportunity Statement
Xsolla is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other characteristic protected by law.
Criminal history Consideration
For the Sr. CRM & Lifecycle Marketing Manager position, we will conduct a background check that may include:
Criminal history check
Employment verification
Education verification
Professional license verification
This check is relevant due to responsibilities including:
Accessing confidential company data
Ensuring compliance with regulatory and data privacy standards
Applicants are encouraged to inquire about their rights under the Fair Chance Act. If you have questions regarding our hiring practices, please contact careers@xsolla.com
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About The Company
Xsolla's video game business engine helps game developers and publishers operate more efficiently and sell more games. Serving only the video game industry, Xsolla caters to businesses from indie to enterprise, with solutions that solve the complexities of distribution, marketing, and monetization so developers, publishers, and platform partners. Our goal is to increase your audience, sales and revenue.
Headquartered in Los Angeles, with offices worldwide, Xsolla operates as a merchant and seller of record for major gaming entities like Valve, Twitch, Ubisoft, Epic Games, and PUBG Corporation.
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