Head of Media

ABOUT THE ROLE

As Head of Media, you’ll lead the planning, execution, and optimisation of all media activity across digital, offline, affiliate, and social channels, ensuring our brands deliver efficient customer acquisition and strong commercial returns. You will own the entire media budget, making key decisions on channel investment, allocation, and optimisation to drive performance and growth.

You’ll manage four specialist teams — Digital Media, Offline Media, Affiliates, and Social & Content — and act as the main point of accountability for media performance and spend. This is a pivotal leadership role, working cross-functionally with Marketing, CRM, Brand & Creative, Finance, and our media agencies, combining strategic oversight with hands-on performance management. It’s the ideal opportunity for someone who thrives on commercial responsibility and leading high-performing, multi-channel media teams.

YOU WILL BE RESPONSIBLE FOR:

●        Owning the full media budget, including annual planning, in-year allocation, forecasting, and investment decisions

●        Leading a multi-channel media team across Digital (PPC, Paid Social, Programmatic, App), Offline (TV, Radio, OOH), Affiliates, and Social & Content

●        Making channel-level investment decisions based on performance, opportunity, and strategic priorities

●        Overseeing all campaign planning and execution to drive profitable acquisition at scale

●        Acting as the lead contact for media agencies, overseeing their planning, spend governance, and optimisation

●        Collaborating with Activation and RTB teams to shape integrated, campaign-ready media plans

●        Partnering with Finance and Data teams to deliver accurate forecasting, reporting, and media performance reviews

●        Ensuring effective use of attribution models and tracking systems to evaluate channel contribution and ROI

●        Driving creative innovation, testing frameworks, and channel-specific content strategies

●        Leading, developing, and motivating the media team to deliver best-in-class performance and collaboration

OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING:

●        Proven experience leading multi-channel media teams with full budget ownership and P&L accountability

●        Strong understanding of media performance across digital acquisition, ATL, affiliates, and content

●        Demonstrated ability to make strategic budget allocation decisions based on performance, forecasting, and growth plans

●        Expertise in working with attribution frameworks, agency partners, and campaign tracking systems

●        Commercially sharp with a data-driven mindset and experience in ROI modelling and forecasting

●        Strong cross-functional skills — able to influence and collaborate across Marketing, Finance, CRM, and Product

●        A confident and empowering leadership style, able to manage both strategic direction and operational delivery

WHO WE ARE

At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We’re a team of over 1800 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 16 offices worldwide.
 

BENEFITS

●        Hybrid work policy

●        4 weeks of Workation (T&C apply)

●        Well-being allowance to support your active lifestyle

●        Private health insurance

●        We offer an employee assistance program that can provide help and guidance during challenging moments.

●        Team and Office gatherings throughout the year

JOIN US!

In our pride, we empower our teammates to find their roar and run with their wildest ideas. We don’t wait for things to happen; we pounce and make it happen!

Would you be a good fit for the Leo Pride - give us a roar!